The Secret PM Handbook
OCTOBER 9, 2018
When sales are not going well, company leadership might ask product management come in to help hit the numbers. We’ll assume the challenges in selling are that Marketing isn’t finding the right prospects and Sales doesn’t know how to sell to them effectively. This can be a bad thing or a good thing.
Amplitude
MARCH 11, 2020
Product managers and their teams almost always inform their roadmaps based on various data, market and user insights. Earlier last year, before we transitioned to outcome-based planning, the leadership team at Yesware did a thought exercise during an offsite. Then they solicit feedback from internal stakeholders to inform planning.
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Product Innovation Educators
JANUARY 10, 2022
My path to product leadership has been through entrepreneurship and product diseases. We’ve been taught to keep iterating until you find product market fit—just keep trying different things. Logistics: How does the solution get to customers (support, sales, training customers, professional services)?
ProductPlan
FEBRUARY 15, 2022
What do the sales or marketing teams need to know about a product? Create and maintain centralized repositories of competitive intelligence, customer feedback, and market segment use cases. Strong process leadership is an excellent skill for future directors. Product Operations Can Lead to Many Different Paths.
Mind the Product
AUGUST 20, 2018
Increased sales training, promotion, and product improvements are some of the actions to be considered. If your business plan is for sales of new product A to replace legacy product B, the S&OP forecast will give you early indication if that is indeed happening. Cannibalization effects, intended or unintended.
Gainsight
DECEMBER 23, 2019
So on the top, human first leadership, the idea is basically, although customer success as we’ll talk about is a lot about data analytics and renewals and things like that. So historically, you know, the prioritization would be more sales reps, more solutions consultants, more marketing spend maybe.
Business of Software Conference
NOVEMBER 30, 2020
Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And the only way to be a winner is to come on this journey with me, man I got this thing, and the entire market is gonna blow up. But it would give me a way to think about all the solutions in the market, not just my stuff.
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