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Feedly is hiring a Marketing Automation Manager

Roy Madden

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. Set up email campaigns in collaboration with the broader marketing team, recommend and implement A/B and multivariate testing, and advise on ways to continuously improve overall email performance.

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. Melissa Perri is one of the most recognizable names in Product Management. CEO of Product Labs.

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A summary of “Building Products for the Enterprise”

The Product Coalition

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

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“Build What Matters” Framework for Startups

The Product Coalition

The importance of measuring the small outcomes associated with their product goals or visions is the key to churn expected benefits throughout the product life cycle. In summary, this framework gives an opportunity to discover, experiment, build, measure, learn and sell the product for outcomes aligned with the product vision.

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Product Management Process: The 8-Stage Guide to Smash Your Goals in 2023

Usersnap

Without a systematic approach to your product management process and clear roadmap, you’ll likely face several hurdles like lack of direction, unclear priorities, wasted resources, missed deadlines, difficulty in scaling, and more. To help you out, I’ve put together this extensive guide on the product management process.

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Applying Proto-Strategy to Product Management

The Product Guy

The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. After all, many product managers tend to treat a strategy as something that’s scared and driven top-down from the executive management level. Journey Into the World of Strategy.

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If You Don’t Know What a Product Manager Is?—?Don’t Hire Me.

The Product Coalition

If You Don’t Know What a Product Manager Is — Don’t Hire Me. If you really want me to be your product manager, then this is explicitly the kind of product manager I will be in our company. Being a Product Manager (PM) in a IT (Information Technology) services company may seem complicated. We are not.