The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

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Weak Development Team Product Strategy Strategy Development 130

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. You have frameworks, look at market dynamics, do practical research, and advise companies on how to use these frameworks.

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Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

DECEMBER 7, 2023

Data-driven insights can help you create resilient product growth strategies. For instance, market research data can help you decide on effective product management strategies. You can then tailor your marketing campaigns to match those needs or use that knowledge to personalize and improve the customer experience.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Product marketing vs. traditional marketing.

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Feedback Software Research Software Product Research User Testing 98

Userpilot

AUGUST 23, 2023

The product analyst role has evolved to encompass the elements of market research, data analysis, and product management. Do market research: Market research is important to study and understand industry trends, competition, and target customer needs.

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Data Visualization Reporting Tools Analytic Tools Research Software 98

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. What are market gaps? Book the demo!

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User Testing Data Visualization Feedback Software Research Software 105

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

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Feedback Software User Testing Research Software Customer Feedback 98

DISQO

OCTOBER 15, 2019

But while wearables data can signal something’s not quite right, it presents a conundrum for your healthcare provider: A physician deals with regulated medical devices, and most people wearing this tech are not qualified to self-diagnose. The post As Expectations for ‘Insights on Demand’ Grow, What’s the Ripple Effect on Market Research?

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Research Software Feedback Software Product Research User Testing 40

DISQO

OCTOBER 15, 2019

But while wearables data can signal something’s not quite right, it presents a conundrum for your healthcare provider: A physician deals with regulated medical devices, and most people wearing this tech are not qualified to self-diagnose. The post As Expectations for ‘Insights on Demand’ Grow, What’s the Ripple Effect on Market Research?

Research Software 40

Research Software Feedback Software Product Research User Testing 40

The Product HQ

MAY 10, 2024

A product lead or the lead product manager is often an experienced senior professional who drives the product strategy, leading and supervising a product team. Organize events, do presentations, and build effective work relationships with others when you join such extra activities. It shows that you can take initiative.

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Userpilot

JANUARY 16, 2024

Task ChatGPT with identifying and formulating the best pricing strategy for your industry. A darling for product managers, it allows you to focus on higher-level tasks like product strategy while handling repetitive tasks like: Benefits of ChatGPT for product managers. ChatGPT performs market research.

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ChatGPT Data Visualization Onboarding KPIs Research Software 105

The Product Coalition

OCTOBER 11, 2022

Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success. This is achieved via market research & analysis. Marketing materials?— ?Here

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Marketing Product Marketing Reporting Tools Product Research 78

Userpilot

OCTOBER 29, 2023

As a product or marketing manager , you’re probably getting an idea of how important willingness to pay is for SaaS businesses. WTP Influences the pricing strategy Customers’ willingness to pay affects how much a company can charge for a product. What techniques can you use for market research?

Research Software 105

Research Software Feedback Software Analytic Tools User Testing 105

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your market size.

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Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Create a targeted go-to-market strategy for your launch plan. Choose the appropriate marketing channels to reach your target markets. How to plan a successful product launch strategy?

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Product launches User Testing Product Research ChatGPT 98

Userpilot

JULY 18, 2023

TL;DR Product strategy tools assist product teams in defining, creating, and executing product strategies aligned with business objectives and user needs. Product strategy tools Product strategy tools are software solutions designed to assist product teams in defining, creating, and executing their product strategy.

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Analytic Tools Feedback Software Research Software Reporting Tools 98

Userpilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. Product Manager : In charge of creating product strategy and overseeing the design process, among other things.

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Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. You have strong communication, story-telling, and presentation skills. You are a team player and have a growth mindset.

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White Paper Marketing User Testing Customer Experience 118

Roman Pichler

OCTOBER 6, 2020

In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. Follow the developments at your own company: Are there any changes to the business strategy ?

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Product Research Technical Review Feedback Software Research Software 268

Userpilot

MAY 1, 2024

Creating data-driven product strategies – It takes the guesswork out of product development. A moderator is present to steer conversations in the desired direction while the users interact. Also, you can use them for market research and validation.

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User Testing Feedback Software Analytic Tools Research Software 110

Userpilot

OCTOBER 2, 2023

You can assess customer loyalty with evaluative research using NPS surveys to determine how likely users would recommend your product. Evaluative research helps with conversion funnel analysis by evaluating what is causing drop-off. Concept testing involves presenting users with a preliminary version to gather feedback.

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User Testing Product Research Research Software Feedback Software 105

ProductPlan

JUNE 8, 2021

So when I tried coming up with my own mindset and mantra for improving product management, I found myself elevating above the flowcharts and execution strategies, looking for something more universal. Market research—Reveals how others tell their stories and perceive the audience. Ideation & validation—Uncovers more meaning.

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Product Research User Testing Research Software Feedback Software 97

Userpilot

JUNE 30, 2023

Benefits of localized content for SaaS companies include extending the market reach and improving customer experience and satisfaction. Start building your localization strategy by identifying the right market. How to create an effective content localization strategy? Make sure to cover it in your market research.

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Research Software Analytic Tools User Testing Onboarding KPIs 98

Mind the Product

NOVEMBER 13, 2017

He has been responsible for product strategy, UX, and teams consisting of product and project managers. In his ProductTank NYC presentation, he discusses the challenges of having one person in charge of both product and project management. In his presentation, Jordan uses the Tesla automobile as a relatable example.

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Research Software Product Management Product Manager Management 125

Mind the Product

NOVEMBER 1, 2017

Market research and having a customer proxy are prerequisites for a persona workshop. You need to conduct quantitative market surveys or qualitative customer interviews in advance, fully digest the research and be ready to present the findings at the beginning of the workshop. Let groups present their personas.

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Construction Workshop User Testing Customer Experience 93

Userpilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. Prioritize middle- and bottom-of-the-funnel content, presenting your product as a solution to specific problems relevant to a particular user persona. If so, you’re in the right place! Our guide explains how to create effective conversion paths.

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Research Software Feedback Software User Testing Reporting Tools 104

The Product Coalition

JUNE 19, 2022

market research, customer insights, backlog grooming, etc.?—?when At the end of the workday, it helps you leave work behind and truly be present in the time you allocated for other things. Let’s say, for example, that you have now 2 full hours to work on your product strategy. That’s awesome and very important.

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User Testing Strategy Customer Experience Market Research 124

Userpilot

JULY 17, 2023

Their key focus is defining the product vision , developing strategy, and building the product roadmap to align with the business strategy and user needs. At the end of each sprint, they are in charge of each demo, during which they present what the team has achieved and collect feedback from the stakeholders.

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Analytic Tools Feedback Software Research Software Product Research 98

Usersnap

DECEMBER 19, 2023

It covers various survey types , practical implementation strategies, crafting trigger questions, and selecting effective feedback channels. Versatility in Product Management Understanding User Satisfaction Assessing Usability Determining Feature Preferences Aligning with Market Trends Gathering Targeted Feedback for Iterations 5.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Generation Focus

MAY 1, 2018

It’s up to you to develop a product strategy that keeps up. Think about if your product strategy is addressing the needs of not only your present customer but also your future customer. Market Research Never Stops Being Important One great example of why market research is never enough is Apple.

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User Testing Product Research Customer Experience Market Research 69

Generation Focus

MAY 1, 2018

It’s up to you to develop a product strategy that keeps up. Think about if your product strategy is addressing the needs of not only your present customer but also your future customer. Market Research Never Stops Being Important. One great example of why market research is never enough is Apple.

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User Testing Product Research Customer Experience Market Research 62

Userpilot

MARCH 3, 2022

This article will help you develop and finetune your product manager resume, present your skills in the most favorable light, win the attention of the hiring managers, get interviews, and ultimately land your dream job. Also, this is where you present your skills that are relevant to the position you’re applying for.

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Data Visualization Analytic Tools Technical Advisors User Testing 98

The Product Coalition

AUGUST 2, 2020

If you’re planning to implement a robust CX strategy to bring back lost customers, retain existing customers, or bring new customers, here’s seven customer experience metrics to grow your business. It’s one of the parameters that trace the bottom line of a business, and see if the sales increase after implementing or changing the CX strategy.

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Customer Experience User Testing User Friction Product Research 78

Generation Focus

MAY 1, 2018

It’s up to you to develop a product strategy that keeps up. Think about if your product strategy is addressing the needs of not only your present customer but also your future customer. One great example of why market research is never enough is Apple. Then consider the following. For example, their.

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User Testing Product Research Customer Experience Market Research 48

Userpilot

MARCH 18, 2022

Successful product messages are also made up of ratings or user reviews and quotes either as a part of your content marketing efforts (for case studies) or the product marketing on your website/online stores to build credibility. Do market research to develop your buyer persona. Communicate your credibility and trust.

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Research Software Feedback Software Messaging User Friction 52

Userpilot

DECEMBER 7, 2021

Using research to identify business opportunities that align with user needs. Conducting user, competitor, and market research. Collaborating with cross-functional team to release features and execute product strategies. Finding ways to increase market share, revenue, and user base for the product. Data science.

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UX Research Software User Testing Analytic Tools 98

Usersnap

SEPTEMBER 12, 2023

Some common examples that John brought up include: Feature changes This could be new features or capabilities that you want to highlight, or simply rearranging how you present the features in your pricing plans. Discounts Many companies use discounts as part of their acquisition strategy. Get started easily with these templates today.

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Product Research User Testing Research Software Feedback Software 52