Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . More and more, I see startups hiring PMMs as their first marketer ”. product marketing team.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Prototype tests are good not only for market validation but also for usability testing. What is market validation?

User Testing 105

User Testing Product Research Data Visualization Research Software 105

Mind the Product

MARCH 29, 2019

She learned about the value of market research, timings, and pricing through this instance of failure. The post How I Fail – A Founder’s Perspective by June Angelides appeared first on Mind the Product. She remedied the setback with openness to herself and honesty to others.

Research Software 85

Research Software Market Research Technology Product Research 85

Product Management University

NOVEMBER 17, 2022

After more than two dozen conversations with product management VPs and SVPs, I’m happy to report the market-facing, customer-value-driven product management I’ve long known is alive and well. This approach positions his company to succeed in specific markets and beat the pants off competitors that have generic platforms.

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

Indicative

JUNE 1, 2020

If you’re on a marketing team at a gaming company, you need to prepare for this shift with insight into your full customer lifecycle from acquisition to product engagement. With marketing spend decreasing across the board due to COVID-related budget cuts, every dollar you invest needs to yield a clear revenue outcome.

Data Visualization 129

Data Visualization User Testing Marketing Customer Feedback 129

ProductBoard

JUNE 28, 2023

Product marketing and product management are two critical and distinct roles in a business, each with unique goals and approaches. Product marketers and product managers have divergent skill sets, responsibilities, and mindsets, each contributing key perspectives that support a product’s.

Product Marketing 52

Product Marketing Marketing Product Management Product Manager 52

Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. We’re a team of lifelong learners, always gathering the perspectives of others to help inform the way we go about our daily work. . Jarell Cardoza, Product Marketing Manager ( @jarcardoza ).

Books 150

Books Technical Review Marketing User Testing 150

The Product Coalition

MAY 2, 2023

When it comes to marketing, sometimes the answer is as simple as child’s play. Just as teachers distill complex concepts for young minds, marketers can adopt a similar strategy to captivate their target audience. Enter the Explain Like I’m 5 (ELI5) framework, breaking complicated concepts into easily digestible bites.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

NextBigWhat

SEPTEMBER 5, 2020

You either have a product market fit or you build fake metrics to get there (even unintentionally). Great perspective by Indus. A … 0/5 Startups die because of: – Fake Product-Market fit. The post Fake Product Market Fit: The Signs. – Investor becomes boss. – Co-Founder conflict. Follow @1ndus.

User Testing 123

User Testing Weak Development Team Product Marketing Marketing 123

Userpilot

FEBRUARY 13, 2024

Contextual email marketing isn’t just about sending emails—it’s about delivering the right message at the right time and relevant to the user’s behaviors. But how can you implement the right email marketing strategy to drive product engagement in SaaS businesses?

Analytic Tools 52

Analytic Tools Feedback Software Customer Experience Data Visualization 52

Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

Marketing 91

Marketing B2B Customer Experience Consulting 91

Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

Marketing 91

Marketing B2B Customer Experience Consulting 91

The Product Coalition

JUNE 14, 2020

Big money, great teams, fresh perspectives, huge launches, and spectacular failure. All of these products had a huge Total Addressable Market (TAM), and were clearly Feasible, but failed to differentiate themselves in any meaningful way. The market subsequently allowed them to slide into obscurity.

Technical Review 78

Technical Review Marketing Data Visualization Analytic Tools 78

The Product Coalition

SEPTEMBER 8, 2021

A Top Influencer Marketing Trend You Don’t Want To Miss Are you sure you understand what “the old” means? This is one of the most exciting influencer marketing trends that have been around for the past few years, and it’s on the rise in 2021 too. Conclusion Influencer marketing is a powerful strategy itself.

Marketing 143

Marketing Magazine Branding Messaging 143

Product Management Unpacked

JULY 19, 2018

What’s equally rewarding is seeing the visibility and impact that product managers have in the market today. And market demand certainly exists. I have been a part of product management and in a product manager role as it has matured in definition and visibility. That’s been very rewarding.

Reporting Tools 109

Reporting Tools Technical Review User Testing Research Software 109

Product Management University

AUGUST 9, 2017

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. The post Market Problems — Blinders.

Marketing 100

Marketing Certifications Differentiation B2B 100

The Product Coalition

MAY 26, 2018

And companies across the globe have spent a lot of time and effort over the last few months interpreting privacy policies and legal documents, assessing product, processes and marketing strategies, and reviewing vendor relationships to make their products and businesses complaint to the new regulation. 7 Start Implementing GDPR Early.

Research Software 60

Research Software User Testing Product Research Customer Experience 60

Amplitude

JULY 19, 2023

Learn how to leverage analytics to sustainably scale your startup and find product market fit in this discussion featuring Partner at Uptech Studios Matthew New.

Product Marketing 86

Product Marketing Marketing Startups 86

Amplitude

SEPTEMBER 20, 2023

Identify the market-validation metrics that help you tell a compelling fundraising story. Use them to craft an impactful pitch deck.

Marketing 116

Marketing Product Marketing Startups 116

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume. Let’s do this.

Product Marketing 52

Product Marketing Marketing Management Management 52

DevelopmentCorporate

MARCH 29, 2022

A market map of competitor revenues, headcount, VC funding, and enterprise value can help bring a fact-based perspective to those discussions. A market map can be built quickly using a multitude of free resources. Separating the noise from signals in regard to competitors is a challenge product managers face every day.

Marketing 52

Marketing Product Management Product Manager Enterprise 52

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Innovatemap

FEBRUARY 21, 2023

It starts with product marketing. A valuable role at companies of all sizes, product marketing translates features and benefits into value statements that buyers want and understand. As more products enter the market, the demand for product marketing grows. At Innovatemap, we believe that knowledge is power.

Product Marketing 52

Product Marketing Marketing Customer Feedback User Friction 52

Mind the Product

OCTOBER 8, 2018

Understand Your Competitors Through Market Research. In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness. Identify Your Product Champions.

Product Research 144

Product Research User Testing Marketing Weak Development Team 144

Bain Public

APRIL 28, 2020

As today’s uncertain market rapidly changes, remaining successful requires a more entrepreneurial product-orientation. Using Market Sensing and Knowledge Creation. What’s the difference between market sensing and market research, you ask? It’s a tool for developing an organization and responding to market dynamics.

User Testing 52

User Testing Marketing Customer Feedback Data Visualization 52

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Amplitude

MAY 7, 2023

Learn how combining marketing and product analytics into one platform can help marketing teams leverage product data to improve campaigns.

Data Visualization 59

Data Visualization Marketing Analytic Tools 59

Pragmatic Marketing

JULY 16, 2018

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. The product marketing role is focused on current products and next products. Roles Before Titles.

Product Marketing 70

Product Marketing Marketing Product Management Product Manager 70

Pragmatic Marketing

JULY 16, 2018

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. The product marketing role is focused on current products and next products. Roles Before Titles.

Product Marketing 70

Product Marketing Marketing Product Management Product Manager 70

The Product Coalition

OCTOBER 8, 2023

Explore the secrets of creating a successful Crypto Prediction and Opinion Platform, and provide users with insights to help them navigate the cryptocurrency market wisely. Crypto prediction platforms provide valuable insights into the volatile world of cryptocurrency markets, aiding users in making informed decisions.

Data Visualization 130

Data Visualization Reporting Tools Feedback Software Customer Feedback 130

Product Innovation Educators

FEBRUARY 19, 2024

Market research essentials for product managers Today we are talking about the knowledge area called market research. The bread and butter of what I and my firm, Applied Marketing Science, do is Voice of the Customer (VOC). Have you done the right things to have confidence of these outcomes, or are you wishfully guessing?

Research Software 105

Research Software Systems Review User Friction Product Research 105

BrainMates

FEBRUARY 12, 2020

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? A two-tier definition of market-driven Product. It’s more than just market research.

Marketing 59

Marketing User Testing Research Software Product Research 59

Daniel Elizalde IoT Blog

AUGUST 28, 2017

IoT Shop Talk features in-depth conversations with product leaders on what it takes to build great IoT products…all from a Product Management perspective. In this edition of IoT Shop Talk, I’m talking with Paul Jauregui, VP of Marketing at Praetorian. Praetorian provides comprehensive, end-to-end security services […]

Marketing 109

Marketing Product Management Product Manager Management 109