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Testing Product Names for SaaS: How to Choose Names for New Features

Usersnap

Having a great SaaS name places you in a great location on this map, closer to your target customers and farther away from your competitors, which is exactly what your unique brand needs. Basically, the best SaaS name understands and speaks the customer’s language, and if you’re not sure how to do that, then keep reading!

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Tell Us About Your Team: Take the Continuous Discovery Habits Benchmark Survey

Product Talk

I see a lot of criticisms on Twitter and elsewhere about how thought leaders in the product space write about an ideal world that most product people don’t live in. Most product teams still aren’t managed by outcomes , talking to customers regularly , or testing their assumptions (or even testing their ideas). Thank you!

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Front-End Testing: How to Test Your Website Layout

The Product Coalition

It’s time to start front-end performance testing. This article will be super helpful for you if: You’re a front-ender who just started this thrilling, misery, and filled with pain front-end testing journey! Digging deep into front-end testing: compare mockup vs. final result Learning from other people’s mistakes?—?this

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Experimental Design For Product Testing?—?Important Concepts and Considerations

The Product Coalition

Experimental Design For Product Testing?—?Important Important Concepts and Considerations From time to time, we come up with ideas and speculate about how they might play out in reality. The use of controlled experiments to understand and test ideas also extends to the online world, in the form of A/B testing.

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Outcomes Over Outputs: Saeed Khan Clears up Misconceptions About The Maxim

The Product Coalition

Some talk about the waste that exists in organizations as a result of building and releasing as many features as possible, but not generating commensurate value for customers and the business itself. Outcomes over Outputs” is another way of saying: “Think about the outcomes in order to understand the choices for which outputs to build.”

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Influencing Without Authority Is All About Aligning Incentives

Split

In the staff+ circles that I frequent, I hear a lot of people talking about influence and influencing without authority. What I don’t hear a lot about is aligning incentives. For example, when I was on one of the R&D teams at Microsoft, our team was tasked with testing risky ideas.

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Demand Generation: Learning About What It Is, and What It’s Not!

The Product Coalition

After reading 40 articles about demand generation, I’m here to say that you would be surprised at what these articles have in common. Voila: Improve the odds of discovering your product, make them aware it exists Build consumer understanding of your product beyond the name (what does it do? why is it valuable?