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For Your Reading: Articles for Product Coalition Writers

The Product Coalition

Many of our readers don’t realise that Product Coalition is a volunteer-run organisation, and it takes hundreds of hours and dollars a month to keep the lights on. We believe that it’s our job to not only make sure our readers get value from content we publish. We are a community of volunteers.

Article 124
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‘Niching’ Down

The Product Coalition

It was an app that you could use to read the news, listen to the radio, and even set an alarm clock where you could “wake up with the ABC” —  yes, you read that right! What they really had was a news app that was trying to masquerade as half a dozen other things. Even rebranding it to be clearly the “ABC News App”. No kidding!

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Barcelona vs Real Madrid: Battle of the Websites

UX Studio

This can confuse readers and cause unnecessary cognitive load. There’s a news feed, similar to Instagram, where you can leave reactions. In the match area, I found the same news feed with post-match content and a live text feed at the bottom. The news page looks almost the same as the home page.

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Métro Média, a Bain Public Alumni Client, Released Their Brand New Mobile Application

Bain Public

(Montreal, Canada) - A new era of digital information is beginning at Métro Média , a Bain Public alumni client, with the release of their brand new mobile application that is now available on the Apple App Store and the Google Play Store. This accomplishment is the tipping point of a new age at Métro Média. About Métro Média.

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Building a long tail of evergreen content

Intercom, Inc.

If they are good but only tangentially related to your business, then you’re going to be attracting readers who will never become your customers. Real journalists were out breaking news, not reheating old themes at their desk. If the articles you’re publishing are just plain bad, then you won’t generate traffic.

Events 182
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We killed the blog. We hope you like it.

Intercom, Inc.

Think a good old fashioned newspaper – with familiar sections that readers immediately head for, but which allows them to easily discover the best writing and most useful information in other areas too. Listening to you, our readers. All in all, this new platform is incredibly flexible and allows us a lot of room to grow into it.

Blog 162
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Decoding Business Growth: The Art and Science of Choosing the Right North Star Metric

The Product Coalition

News or Content Sites : Core Value: Delivering engaging content that informs and interests readers. Software as a Service (SaaS) Companies : Core Value: Enabling customers to efficiently solve problems and achieve goals with software tools. Active users or subscription renewal rate.