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What Exactly is a Product Strategy?

Roman Pichler

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? What kind of product is it and what makes it stand out ?

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Leveraging New Technologies: 3 Tips for Product People

Roman Pichler

Listen to the audio version of this article: [link] Make Time to Keep up with Technology Trends As new technologies come and go, it’s important for you—the person in charge of the product—to stay on top of the developments. The following four measures will help you with this.

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My Product Strategy Model

Roman Pichler

Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. An effective product strategy is key to successfully create, enhance, and manage a product. But what exactly is a product strategy? Figure 1: My Product Strategy Model.

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Alchemer CTO, Brandi Vandegriff, Receives CIO of the Year Award from Colorado Technology Association

Alchemer Mobile

Serving more than 300 member organizations and 18,000 technology leaders statewide, CTA provides a forum for business development, civic engagement, career advancement, and access to influential thought leaders driving innovation. Each year CTA hosts the Tech Summit and the awards are a highlight of that annual event.

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The Product Corner: Maximizing Impact, Reducing Hours, and Accelerating Roadmaps with Data

Speaker: Edie Kirkman - VP, Digital at Focus Brands

In today's hyper-digital landscape, organizations face the challenge of launching successful products while making the most of limited resources. To overcome this challenge, it is crucial to build core product and technology competencies that provide actionable insights through qualitative and quantitative data analysis.

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Product in Practice: Getting Value Out of In-App Surveys Takes Iteration

Product Talk

Committing to continuous discovery means changing the way your product team operates. We hope that today’s Product in Practice will change your mind. Ellen Juhlin , a product coach and Product Talk instructor, shares several ways that she used in-app surveys to collect feedback and create regular touch points with customers.

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User Needs Analysis Example to Help You Identify Customer Needs

Userpilot

Have you been struggling to engage users and keep them coming back to your product? Or are you looking for ways to expand your user base to new demographics? In either case, using a product analytics tool to perform user needs analysis is the way to go. Based on the insights, you can inform your future product development.

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Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Perceived “value” of your offering(s) is directly related to how you talk about your product and company. In this webinar you will learn: Why Product Management should create the initial “Product Message".

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UX and Design Tips for Better Dashboards: Product Manager Laura Klein Explains How to Improve Your Analytics

Speaker: Laura Klein, Principal at Users Know and Author of UX for Lean Startups

No one makes poorly designed products on purpose. That's why Laura Klein, product manager and UX designer, has a set of tips to help application teams improve their embedded dashboards and reports. Join Laura as she offers prescriptive advice you can apply to your application, plus new ways to approach empathetic design.

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Building Products Your Customers Love with Empathy and Human Insights

Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting

Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure product market fit, and avoid rework. In this session, you will learn: The critical areas during the product design and development process when you need to reach out to customers.

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Roadmap Personas: The Best Way to Set Expectations for Teams, Clients, and Leadership

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

When was the last time you trusted a roadmap to show you where the product could go and how the teams might get there? Can your customers rely on your roadmaps to find out when new features will be released? To address this, consider roadmaps as products and establish personas for each viewer.