on-demand-demo 
Product Management University
JANUARY 10, 2024
I think of demos as verbal product positioning. The difference is demos are a two-way dialogue with buyers whereas product positioning in a pure marketing sense is typically a one-way monologue where potential customers are reading, viewing or listening to something you’ve published. Here’s what I finally figured out.
Product Management University
DECEMBER 5, 2023
Here’s a simple three-step approach for your product demos that will help you sell solutions versus products. During the demo, there is no reason to refer to each product separately unless asked. The fewer the number of people delivering the demo, the easier and more integrated the solution will be perceived.
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Product Management University
SEPTEMBER 11, 2023
When all three of these factors are present, it’s going to be a great sales demo. There are a lot of steps in the sales process that can make or break a deal, but buyer politics aside, the demo is the biggest hurdle to clear because the product is the centerpiece of the evaluation. The 3 Es of a Great Sales Demo 1. Here’s why.
Product Talk
MAY 3, 2023
A Better Approach: Run a Demand Test We can simulate the buying experience and see if it resonates with people. With demand testing, we want to observe actual behavior. I’ve worked with many large companies who used their sales teams to demo products that didn’t exist yet. They were fine. They fit well. Why did this happen?
Product Management University
APRIL 8, 2024
There are the obvious things product management does. Everyone knows what they are, so there’s no need to rehash them. A simple ChatGPT inquiry will give you everything you need. I want to focus on the responsibilities of B2B product management that don’t get much airtime. We’re a wealth management firm. We’re a small business. On to strategy.
Userpilot
APRIL 24, 2024
Book the demo! Try Userpilot and Take Your User Engagement to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is Userpilot? There’s also a resource center functionality for on-demand self-service user support. Read our step-by-step guide to find out how to install it on your app.
Product Management University
FEBRUARY 12, 2024
As a product marketing manager, the most valuable thing I did for our worldwide sales team was educate them on the market segments where demand for my product was highest. They custom developed one-off modules on a contract basis for customers that needed functionality not yet in demand by the broader market. It seems cheesy.”
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