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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. That’s where I figured out the number one rule of product positioning.

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Product in Practice: Introducing Opportunity Solution Trees at Texthelp

Product Talk

Tali Melchior , Director of Product Management at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting. It was a great experience,” says Tali.

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How information architecture define your brand positioning?

UX Planet

Information architecture (IA) is the practice of structuring the content of your product (it applies to website, app, and even books!), Brand positioning: it reinforces its positioning as a a brand that helps customers achieve their desired aesthetic and functionality in every area of their room.

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Best AI Research Tools: Insights & Recommendations

UX Studio

In today’s AI-driven world, the excitement about artificial intelligence is widespread, with numerous tools available to shape our lives and the world. Our blog post guides you through the maze of AI research tools. Let’s dive in and navigate the future of research together!

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14 Best Customer Analytics Platforms in 2024

Userpilot

As you’re researching customer analytics platforms, you’ve probably noticed how hard it is to find reliable information on the available solutions. TL;DR Customer analytics platforms are specialized tools that allow you to collect and analyze data. Let’s dive in! Starts at Silver’s $199/month.)

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Customer Sentiment in SaaS: How to Measure and Improve

Userpilot

Understand positive sentiment drivers and boost customer loyalty. How to conduct customer sentiment analytics: Get equipped with the right customer sentiment analysis tools. Personalize interactions to drive positive customer sentiment. Ready to begin tracking customer sentiment for your SaaS? Customer sentiment analysis.

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User Research: What Is It and How to Do It in SaaS

Userpilot

Looking for the best ways to conduct user research and gather actionable insights? Whether you’re building a product from scratch, updating something on your platform, or just want to listen to users and create better experiences , this article provides the guide you need. We covered: The benefits of proper user research.