Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. What is a Product Marketing Roadmap? It’s part strategy and part execution plan that outlines how product marketing and sales are going to collectively attack the market and meet their revenue goals in any given year.

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Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    If these strategies don’t hang together, we each hang separately.

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Strategy Product Strategy Onboarding KPIs Data Visualization 119

Userpilot

NOVEMBER 23, 2023

How is the outcome-based roadmap different from regular roadmaps? Dave Martin on how product roadmaps kill outcomes. TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. How roadmaps kill outcomes A classic roadmap is a list of features with a timeline.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

The Product Coalition

MARCH 8, 2024

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? This comprehensive guide empowers you to harness the power of digital transformation strategies, propelling your business toward a thriving future. What are digital transformation strategies?

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Enterprise Research Software Feedback Software Strategy 121

Roman Pichler

OCTOBER 7, 2019

Before you order the roadmap items, double-check that you have a validated product strategy in place. If you haven’t nailed the answers, then do not continue the roadmapping effort. Otherwise, your roadmap may be built on false assumptions. Before You Start Prioritising …. Create a Compelling Narrative.

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Roadmap Product Research Customer Experience User Testing 206

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] It’s the first step to bring about positive change.

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Product Research Product Management Product Manager Customer Experience 244

Intercom, Inc.

MARCH 10, 2021

Avoiding burnout at work requires a lot of different strategies, with an emphasis on self-care – this is even more important in world of remote work, where the divide between work and life is more blurred than ever. Make your roadmap visible to everyone. Your roadmap is a hugely important material that should be accessible to everyone.

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Strategy User Testing Product Research Research Software 245

The Product Coalition

JANUARY 27, 2024

The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. But it is something, and that area will 100% successfully influence your Roadmap” Andre Albuquerque post in Linkedin Understanding the nuances of this strategic face-off is crucial for product teams.

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Feedback Software Analytic Tools Onboarding KPIs B2B 128

Product Bookshelf

APRIL 15, 2024

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?”

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ProductPlan

SEPTEMBER 16, 2021

Vital to delivering successful products at Clickatell , an effective product roadmap can quell the confusion and missteps that often derail well-meaning product delivery organizations. Roadmaps provide the required context to understand how individual initiatives combine to meet strategic objectives.

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Roadmap Product Strategy Data Visualization Strategy 94

The Product Coalition

OCTOBER 30, 2023

So either we work together to understand your objectives, call them goals if you’d like, and the outcome you are looking for from the product, or we will end the discussion, and you won’t get a committed set of work on the roadmap.” We went away from detailed, long-term, feature-committed roadmaps. I explained this many times.

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Roadmap Feedback Software Onboarding KPIs User Testing 113

The Product Coalition

DECEMBER 11, 2023

By positioning its product as a solution to a common problem, Expensify resonated with many companies and has become the expense solution for over 60,000 companies worldwide. A framework for aligning purpose, value, products, and the roadmap The link between purpose and value is crucial for success. You need both.

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Roadmap Healthcare Reporting Tools Software Review 124

bpma ProductHub

APRIL 17, 2017

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” Their teams are aligned on a strategy that is supported by specific objectives and resources.

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The Product Coalition

JUNE 9, 2023

If you do things that are purposeful, you’ll eventually be successful.” — Howard Schultz Several years ago, I found myself in a heated discussion about product roadmaps with a client. So as he leaned across the table and looked me in the eyes, he demanded, “Explain why I need a product roadmap.” Why not, indeed?

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Roadmap Data Visualization Customer Experience User Testing 118

UX Planet

JANUARY 4, 2024

This metamorphosis was not just a change in title; it was a profound realization of the impact that research and strategy can have on the very foundation of the products we create. The insights gained during these sessions were not confined to the design phase but extended seamlessly into product roadmapping.

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Strategy User Friction User Testing Research Software 85

Alchemer Mobile

FEBRUARY 10, 2022

While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Advanced mobile app marketing strategies to improve ASO. Make use of this and test new strategies. App store optimization goals. Description.

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Feedback Software User Testing Strategy Marketing 246

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

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Userpilot

NOVEMBER 11, 2021

Product roadmaps is one of the subjects I am probably the most passionate about in the product world. While browsing one of the online communities I am part of, someone commented that outcome-based roadmaps were just ‘regular roadmaps’ anyway, and that: “… Any product manager that knows what they’re doing doesn’t need outcome-based roadmaps.

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Roadmap Feedback Software User Testing Product Research 98

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Look at Four Key Factors.

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Technical Review Product Strategy Strategy Workshop 211

Product Culture

JANUARY 31, 2024

So you have created the most beautiful roadmap ever. Cover recent progress: Share recent wins and positive customer testimonials. See Chapter 9 of my book, Product Roadmaps Relaunched. It will drive your company into the stratosphere. It will make your customers cry with happiness. Remember to breathe. Any other tips?

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The Product Coalition

NOVEMBER 19, 2022

Talk to any of the product managers, and one of the main problems they will share how difficult it is to create an achievable product roadmap. I have mentioned “achievable” in the title because, most of the time, the product team comes up with a roadmap only to realize that it’s not achievable. This could happen for multiple reasons.

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Roadmap Customer Feedback Feedback Software Document 110

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

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Product Strategy Strategy User Testing Weak Development Team 116

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. Mark Frohnmayer is the Founder and CEO of Arcimoto.

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Positioning Feedback Software Product Management Product Manager 52

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. An economic downturn, a war — you name it.

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Product Strategy Strategy User Testing Weak Development Team 106

ProductPlan

MARCH 23, 2020

Since releasing both a webinar and book on the impact of feature-less roadmaps on your product strategy recently, we’ve gotten a lot of questions about why we’re so hostile to including features on product roadmaps. But we do believe there is a far more effective way to arrange a roadmap than as a list of features.

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Roadmap Product Strategy Strategy Reporting Tools 64

Mind the Product

OCTOBER 23, 2018

I’ve made a lot of roadmaps in my time. In fact, in the first three years I was at WorldRemit, I counted that I represented our company roadmap in 10 different ways. One of many, many roadmaps. One of many, many roadmaps. Yet most roadmaps have a big problem in common. The Wrong Conversation.

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Roadmap Development Feedback Software User Testing 192

Usersnap

NOVEMBER 10, 2023

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. So how to create and present roadmaps effectively?

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Presentation Roadmap Data Visualization Feedback Software 52

ProductPlan

MAY 11, 2020

Proof Over Opinion: 8 Strategies for Selling a Roadmap to a Skeptic. Here you are up to your eyeballs, creating a killer product strategy and roadmap. Addressing Roadmap Skepticism. 8 ways to sell your roadmap to a skeptic and win them over. If this sounds familiar, you’re not alone.

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Roadmap Strategy Customer Experience Vision 70

Alchemer Mobile

JULY 16, 2021

But if they collect and analyze mobile feedback on a regular basis, they can proactively solve issues and make positive changes before customers jump ship. Strategies to improve customer retention. Give customers a voice in deciding what goes on a brand’s product roadmap. Ready to get started? Let’s chat!

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Customer Feedback User Testing Customer Experience Feedback Software 147

Mind the Product

FEBRUARY 15, 2018

Much has been written about the process of creating product roadmaps, not least the six great articles written by my own team. I believe the actions of a product leader all too often are the root cause of a “bad” roadmap. Without thoughtful leadership around them, it may not be in product manager’s gift to achieve a “good” roadmap.

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Roadmap Weak Development Team Leadership Research Software 169

Product Management University

AUGUST 23, 2018

This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales.

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Intercom, Inc.

JUNE 4, 2019

We’ve got to keep a pulse on a diverse set of inputs, filtering signals amidst the noise, to build strategic direction and seemingly mid-flight, make calculated tradeoffs for the product roadmap. Sales and marketing teams are one of the most valuable sources of inputs into the roadmap. Your product. Put the tools to use.

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Roadmap Data Visualization Marketing User Testing 187

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

The Product Coalition

JUNE 9, 2021

Part one of this article taught you how to align a roadmap with aspirational business goals. Participants: Product Manager (required), Product Owner (required), Development Manager (required), Business stakeholders (optional) Guiding Questions: What are the highest value projects that will help realize your strategy at the end of the roadmap.

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Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

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