Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. To that end, writing through the lens of the customer and what they do is far more beneficial than content that’s written through the lens of your product and the problems it solves. This will expand your audience reach.

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Mixpanel

MARCH 29, 2024

Most companies, whether they have a mature data or product organization or not, are already doing some form of A/B testing. But there are many ways to get it wrong when reaching for an A/B testing solution. or “There are tools that say they can do both A/B testing and analytics. Why can’t I just use one of those?”

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Analytic Tools Reporting Tools Data Visualization User Testing 52

Split

JULY 11, 2023

By using Split, Matt and his team have been able to decouple release from deploy and are accelerating features into production with little worry. Watch our video interview with Matt below and download the free white paper to learn more. As a result, they can get back to the things they love like spending time with family.

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White Paper Data Visualization Download Management 97

Mind the Product

FEBRUARY 19, 2019

Moving from project-based thinking to product-based thinking is an essential part of delivering a successful digital transformation. What are the benefits of taking on such an initiative, and how does product management give you the best possible chance of success? How Does Product Management Enable Digital Transformation?

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White Paper Analytic Tools Technical Review Data Visualization 122

Split

AUGUST 11, 2023

Further Reading Releasing Software and Stress Download the white paper that discusses how developer pain points can be tempered through feature management tools. Introducing Datadog RUM and Split With this new integration, product teams can monitor real-time activity and experience data on each feature flag.

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White Paper User Friction Download Customer Experience 98

Agile Velocity

MAY 3, 2024

Business agility encompasses aspects such as product innovation, customer-centricity, cross-functional collaboration, and adaptive strategy execution. This includes ideation, design, development, production, delivery, and post-sales support. Is the goal to improve time-to-market, enhance product quality, or foster innovation?

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eG Innovations

SEPTEMBER 16, 2022

Collaboration and communication between these two teams, who might otherwise function separately, are meant to increase the speed and quality of product or application releases. Development and operations team members work together throughout the software lifecycle, from initial development to test to deployment to operations.

Feedback Software 52

Feedback Software User Testing White Paper Product Research 52

Split

AUGUST 23, 2023

Releasing Software and Stress Download the white paper that discusses how developer pain points can be tempered through feature management tools. Get Split Certified Split Arcade includes product explainer videos, clickable product tutorials, manipulatable code examples, and interactive challenges.

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White Paper User Testing User Friction Download 52

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

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Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. Summary of some concepts discussed for product managers [6:35] What is a customer use case?

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User Testing Reporting Tools Customer Experience Research Software 123

eG Innovations

APRIL 21, 2022

Our APM survey found that 88% of organizations had some form of cloud technology deployed already. Support cloud technologies like auto-scaling and dynamic microservices with auto-deployment, auto-discovery and auto-configuration capabilities. Most organizations are moving applications and workloads to the cloud.

Data Visualization 52

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Intercom, Inc.

NOVEMBER 20, 2018

It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. Meet your target users and get feedback. Iterate the product based on feedback. Are they keen to test it out? How do they describe the category?

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Gainsight

OCTOBER 28, 2021

Product growth requires a push from your whole team. Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. What is product-market fit? Define your north star metric.

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User Testing Product Marketing Analytic Tools Feedback Software 52

Roy Madden

JANUARY 29, 2021

It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas.

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White Paper Marketing User Testing Customer Experience 118

Agile Velocity

MAY 14, 2020

DevOps is the practice of software development (Dev) engineers and of IT operations (Ops) working together during a product’s entire lifecycle, from design through development to production support, in order to shorten the total lead time (from concept to cash) and to provide predictable delivery of high-quality products.

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Feedback Software Agile Analytic Tools Data Visualization 98

The Product Coalition

JANUARY 25, 2021

Managing a product with no development budget can be a product manager’s worst nightmare, but it doesn’t have to be a death sentence for the product. If you manage a product in a company with few product lines?—?it Continue to promote your product as if it’s the hottest dish on the CEO’s plate.

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Product Research User Testing Customer Experience Reporting Tools 94

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

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Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

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Messaging Research Software White Paper User Friction 91

ProductPlan

MARCH 22, 2023

Product managers try to solve customer problems in ways beneficial to their business. When you make the right decisions, your customers reward you for helping them solve their problems by continuing to use your product and recommending it to others. That results in much sought-after product growth.

Data Visualization 52

Data Visualization Customer Experience Customer Feedback Product Management 52

Business of Software Conference

AUGUST 10, 2023

As a marketer, you think about measuring site traffic, SEO optimization, downloads of white papers. It’s also created a common language amongst the teams, not just sales and marketing but product and engineering. They started to transition away from supply side thinking – drive MQLs, drive SQLs. Unsubscribe any time.

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White Paper User Testing Demo Customer Experience 52

Pragmatic Marketing

FEBRUARY 17, 2017

Before you read this article, click on your company’s website and view the page associated with your flagship product. Now open the datasheet for that product and compare the message headings to those you wrote down. Product message maps are internal documents, typically owned by product marketing. Do they match?

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Messaging White Paper Customer Experience Technical Review 70

The Product Coalition

FEBRUARY 1, 2016

It is especially true for companies that are launching new products into the market and have not determined an exact formula to grow their customer base. Smaller companies that typically have 1–2 products in their arsenal are at risk if they do not get their customer acquisition strategy right. More on that later in the post.

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Product Research User Testing Customer Experience White Paper 60

Good Product Manager

JANUARY 2, 2018

If a plan can’t be translated to how a product is produced and sold, it can’t be executed and won’t be used. Goal: Rather than whipping up high-level aggregate plans, create playbooks that translate the plan at the detailed execution level that adheres to actual production, procurement, and distribution constraints.

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Userpilot

MARCH 3, 2022

Looking for a product manager CV template? What does a solid product manager’s CV look like? This article will help you develop and finetune your product manager resume, present your skills in the most favorable light, win the attention of the hiring managers, get interviews, and ultimately land your dream job.

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Data Visualization Analytic Tools Technical Advisors User Testing 84

Product Talk

AUGUST 8, 2018

In this context, solutions aren’t product solutions, but rather internal programs and processes that effect change within the organization. I realized that they perfectly summarized what matters to me in discovery, so I decided to share them with you. We can’t get very far in discovery if we don’t know who our audience is.

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Under 10 Consulting

DECEMBER 28, 2019

You’re in your first days as a product manager. Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product team. Your role as a product manager or product owner is to make the best business decisions for the product, working from the best available information.

Technical Review 52

Technical Review White Paper Reporting Tools Product Management 52

Revulytics

DECEMBER 13, 2017

Every product, every service, and every part of your business that in some way will be affected by the regulations has of course been on your mind for quite some time, but as that May 25, 2018 deadline inches closer, it has taken on increased urgency. Similar guidance applies to the sending of surveys via ReachOut.

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Analytic Tools Data Visualization White Paper Customer Feedback 0

The Product Coalition

JANUARY 15, 2019

Even the best thought-out plans must be routinely tested & tweaked to retrofit strategy to reality. More & more early-stage capital is going into pre-product companies. But, in my experience, it’s most often the little things? —?the the little details, learnings, and iterations?—?that that distinguish big success from failure.

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Feedback Software Customer Feedback White Paper Data Visualization 84

Product Solving

JUNE 10, 2020

Join hundreds of other entrepreneurs, product managers, and developers in leveling up your product building skills. This effect is compounded by the fact that product people tend to be detail-oriented by nature. This isn’t a bad thing, you want everything about your product to be perfect.

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Weak Development Team White Paper Reporting Tools Vision 52

UX Studio

JULY 17, 2018

A UX professional needs time to understand the product and the market, but you don’t have any. A client knows the product and business inside and out. You want to see progress, finally seeing your product go in the right direction. You want to see progress, finally seeing your product go in the right direction.

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Product Management University

OCTOBER 13, 2023

Before we bring the portfolio roadmap into the picture, let’s set the stage with product roadmaps. For most people, the term roadmap conjures up a visual presentation of product features and delivery dates published by product management. product management publishes a feature release schedule for every product.

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Roadmap White Paper Product Research Customer Experience 130

Roy Madden

APRIL 1, 2016

In fact, as we’ve talked with more and more of you as part of our regular product development process, we’ve learned that many of you are using feedly as a core content engine to drive your social selling. The Future of Selling – white paper from Ogilvy & Mather. in the comments below.

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White Paper Inbound Entertainment User Testing 43

PMLesson's Ace the PM Interview

MAY 10, 2020

By Tim Fallen-Bailey, Exponent Coach April 2020 As a coach for Exponent , I conduct several mock job interviews for product managers every week by video teleconference, and it often surprises me to see how poorly prepared many people are with the practical aspects that are within their control. Half-an-hour Before the Interview 9.

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