Product Talk

NOVEMBER 22, 2023

Opportunity solution trees are a simple way of visually representing the paths you might take to reach a desired outcome. The root of the tree is your desired outcome—the business need that reflects how your team can create business value. Below the opportunity space is the solution space. Next is the opportunity space.

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Product Talk

DECEMBER 20, 2023

You’re creating a regular habit of talking to customers , you’re identifying opportunities and assumptions and building out your opportunity solution tree and starting to run small tests to explore different ideas. Everything is going great right up until one of your stakeholders , like your CEO, approaches your team with a shiny new idea.

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airfocus

SEPTEMBER 5, 2022

Unless you’ve worked as an enterprise product manager or been part of an enterprise product team, you might not understand the day-to-day challenges that developing an enterprise product can present. In this post, we're going to explore these challenges — and share our best practices to help you overcome them.

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Product Talk

SEPTEMBER 13, 2023

There’s a reason why Teresa often refers to the product trio : Continuous discovery is more effective when you avoid turf wars and bring in different perspectives. They’ll place more trust in you to pursue the opportunities and solutions you believe will have the most impact on your desired outcome. You can submit your story here.

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Product Talk

OCTOBER 11, 2023

Assumption testing is at the heart of what good continuous discovery teams do week over week. Tweet This There are five types of assumptions that product teams tend to make: desirability, feasibility, usability, viability, and ethical. It’s how we evaluate which ideas will work and which won’t.

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Product Talk

OCTOBER 25, 2023

Stepping into your first product leadership role is a major change. As an individual contributor, you’re focusing on your own projects and progress, but as a leader you are now responsible for the team (or teams) that report up to you. And it might feel a bit lonelier than when you were an active member of a product trio.

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Product Talk

SEPTEMBER 20, 2023

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

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Product Talk

JANUARY 17, 2024

For today’s Product in Practice , we caught up with Kranthi Kiran , the Founder of ThoughtFlow. Do you have a Product in Practice success story you’d like to share? He says, “My earlier approach to building products was to start with an idea, build a product, and then market it.” It’s a vicious cycle.

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Product Talk

JANUARY 31, 2024

Because discovery involves changing the way you work on an individual, team, and even company level, it’s all too easy to make mistakes and missteps. You’ll hear from: Leann Schneider , Product Manager at Plum.io , Sebastian Wramba , Product Manager at Netfonds AG (finfire), and Jelena Stajic , Vice President of Product at ScholarshipOwl.

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Product Talk

OCTOBER 18, 2023

A regular cadence of assumption testing helps product teams quickly determine which ideas will work and which ones won’t. And sadly, most product teams don’t do any assumption testing at all. In this article, I’ll cover assumption testing from beginning to end, including: Why should product teams test their assumptions?

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Product Talk

FEBRUARY 7, 2024

It’s not just about training people to conduct interviews , use opportunity solution trees , or test assumptions —though those are all important activities—it’s also about convincing them of the value of these activities and getting the people they work with on board as well. Do you have a Product in Practice story you’d like to share?

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Product Talk

OCTOBER 4, 2023

Many teams, like sales and marketing, have time-bound goals, like reaching $X in bookings or generating Y leads by a specific date. Product teams are also held to time-bound goals. Empowered product teams, for example, are asked to deliver outcomes each quarter. The same is true for product teams.

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Product Talk

APRIL 3, 2024

Customer interviews are one of the most impactful activities a product team can do. Customer interviews are one of the most impactful activities a product team can do. Tweet This An early customer interviewing mistake is to spend your interview time exploring your solution ideas. This feels like progress.

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Product Management University

APRIL 8, 2024

But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. To some product managers, market is synonymous with users.

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Product Talk

NOVEMBER 15, 2023

Interviewing customers , building opportunity solution trees , running assumption tests —these are all activities that take your attention away from delivery. Tweet This Still, in our Product Talk courses and webinars, we often hear the complaint that teams don’t have time for discovery. It’s true that discovery takes time.

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Product Talk

MARCH 13, 2024

When an organization shifts from delivery or feature teams to product teams , the first step is often a change to team structure. Delivery and feature teams are often structured by function—front-end teams, back-end teams, mobile teams, etc. These teams can rarely deliver value on their own.

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Product Talk

JANUARY 3, 2024

For Mike Donovan , Senior Vice President of Product at Sauce Labs , the answer to that question is a resounding yes. For Mike Donovan, Senior Vice President of Product at Sauce Labs, the answer to that question is a resounding yes. Mike began his career as an engineer and transitioned into product about five years ago.

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Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

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Product Talk

APRIL 17, 2024

Leading a product team (or several teams) comes with its own set of challenges that’s often similar to but distinct from the hurdles individual product contributors face. And if you’re trying to guide your teams toward being more empowered and autonomous, this is a process that takes dedicated time and commitment.

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Product Talk

FEBRUARY 21, 2024

I recommend teams use three different artifacts to keep track of what they are learning from their customer interviews: The interview snapshot: This artifact summarizes what you learned from a single customer interview. Teams should create an interview snapshot for each interview that they conduct.

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Product Management University

MARCH 14, 2023

Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. It gives product management, product marketing, sales and customer success teams a common holistic view of the customer so they can focus their collective efforts on eliminating the obstacles and helping customers achieve those outcomes.

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Product Talk

AUGUST 18, 2021

Product discovery is becoming a trendy topic in the world of digital products. This article will cover the ins and outs of product discovery. What is Product Discovery? Product discovery is often defined in comparison to product delivery. Product discovery is a decision-making process. What is it?

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Product Talk

JULY 19, 2023

If you’re a product person, you’ve developed a set of skills that help you in your job. You know (or you’re in the process of learning) how to identify opportunities , consider different solutions, and identify and test your assumptions. There are plenty of people who are using the opportunity solution tree in new and exciting ways.

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Product Management University

JANUARY 2, 2024

If you ask 10 different product managers to describe strategic product management, you’ll probably get at least 10 answers, maybe more. What is Strategic Product Management? In a nutshell, strategic product management is about the impact and value your products deliver. It’s the end result of a team effort.

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Product Talk

DECEMBER 27, 2023

Tweet This This is why we created the Product in Practice series here on Product Talk (and why Teresa designed the Product Talk Academy courses and the CDH community the way she did). We want to help you see how real product people and teams are taking steps to apply continuous discovery. You can submit yours here.

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Product Talk

MARCH 1, 2023

“Product thought leaders talk about an ideal way of working. I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” product outcomes).

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Product Management University

FEBRUARY 21, 2024

In most every competitive demo, there are people on the evaluation team that are in your court and those that are in the court of your competitor. From the initial discovery meeting or demo (many times it’s the same meeting), do your best to build a strong rapport with someone that seems to favor your solution.

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Product Talk

SEPTEMBER 7, 2022

A lot of product teams claim to be focused on their users. This was the situation Sören Weber and the Search & Flow team at trivago found themselves in. They already had an established product and regular rituals that helped them consider their users. But there was still more they could be doing.

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Alchemer Mobile

MAY 17, 2022

With customers spending more time and money on mobile apps, it is important that companies continue to adapt and prioritize mobile in their customer feedback solution. What is a customer feedback solution? Below we identify five steps to create a holistic mobile customer feedback solution. Not sure where to start?

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Product Talk

APRIL 5, 2023

Each person on your team represents a unique set of experiences and thus brings a fresh perspective to the situation. So how do you overcome the challenges associated with brainstorming and make sure you capture the full diversity of your team’s perspectives? But there are still benefits to generating ideas in a group setting.

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