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The Importance of Developing Personas in Product Design

Sachin Rekhi

Sample personas from MailChimp. Personas are an important design tool that should be in the toolset of any product manager or designer. Personas are fictional characters developed to represent the different archetypes of users of your product.

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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different.

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Persona: User-Centric Product Design

UX Planet

A case study for mobile-web app development. Persona: A poster displaying the profile of a woman set against a background featuring the word ‘PERSONA.’ Sharing my insights from a case study that delved into user research to revolutionize my approach to product development. Portions of the text are obscured.

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After Research, What Next?

UX Planet

Photo by Patrick Perkins on Unsplash I can’t count the number of times I’ve been told research is very important in my design process. User research is the cornerstone of product development. However, conducting user research is just the first step in creating successful products or services. User research.

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A framework for finding product-market fit | Todd Jackson (First Round Capital)

Lenny Rachitsky

Brought to you by: • WorkOS —The modern API for auth and user identity • Eppo —Run reliable, impactful experiments • CommandBar —AI-powered user assistance for modern products and impatient users — Todd Jackson is a Partner at First Round Capital. Likely a pre-seed or seed-stage company.

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Behavior Patterns UX: 8 Types & How to Identify Patterns With Data Analysis

Userpilot

Looking for ways to uncover behavior patterns (UX) and optimize your product experience? In this article, you’ll learn: Behavioral design principles to incorporate in your user interface and experience. Analyzing behavior patterns helps you identify usability issues, uncover user needs, and inform future design.

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480: Putting Design Thinking into practical action – with Tom Granzow

Product Innovation Educators

The Discover, Analyze, Create, Develop Design Thinking Framework for product managers You’ve heard about Design Thinking or even tried it. It is a simple-to-understand tool for solving problems, developing strategy, and most commonly for us product professionals, for developing a new product or service.