Freemium to Premium: How Companies Nudge You To Upgrade
The Product Coalition
MARCH 11, 2024
Boasting over 500 million users , it offers a freemium model: free basic language courses with an option to upgrade to Duolingo Plus for an ad-free experience, offline lessons, and streak repair. Upgrading to Spotify Premium eliminates ads and unlocks features like unlimited skips and offline listening.
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