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The importance of an effective product marketing strategy

Intercom, Inc.

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. In this article, you’ll learn how to: Understand the role of product marketing.

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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

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10 years of UX studio

UX Studio

However, at that time, I was busy working on my startup as a co-founder, so this feeling endured for another 1,5 years. We did research for Netflix and supported the startups of the Google incubator. I am holding the book as if it were holding me in the strong autumn wind of 2016.

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Collect’s founder Alex Delivet on automating data collection

Intercom, Inc.

Whether it’s customer onboarding or just gathering information for an event, we’re often trapped in endless follow-ups and back-and-forth emails until we finally get the assets and can move on with other, more meaningful tasks. Alex Delivet , one of the protagonists of the Paris startup scene, has experienced this predicament first-hand.

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Japanese Female Entrepreneurs who Thrive Against the Odds

freshtrax

Gender gap in various industries has been a topic of discussion with there being a huge gap in the percentage of women who are startup entrepreneurs. This is especially true in Japan, where the gender gap in the startup community is even wider than the U.S. The startup world is completely male dominated. million people.

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6 Reasons Why Boston is a Great Place to be a Product Manager

bpma ProductHub

We’re talking about world-class universities, countless startups, VCs and more. Reason #4: Startup incubators and accelerators. I’ll admit that early stage startups don’t always (think that they) need product managers BUT that’s not always the case. According to the Boston Startups Guide there are 50 (!)

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What are the best product management conferences and events?

DISQO

In the grand scheme of things, product management is a new field with relatively few dedicated conferences and events. Note to reader: If you like this list, head over to our new page dedicated to curating product management events and conferences like these! Details on Code Conference 2016 will be announced later this year.

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