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The Evolution of WhatsApp

The Product Coalition

Transforming communication with instant messaging. Its journey from a modest messaging app to a global giant in instant messaging has been nothing short of remarkable. They wanted to create an app that would allow users to send text messages, images, videos, and other media, without the need for expensive SMS plans.

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Guest Blog Post: Four Quick Takeaways From #BoS2019

Business of Software Conference

I learned a lot at the Business of Software Conference when I attended as a first-timer in 2018. 1: Do you have a stance on positioning? My interest was piqued at the beginning of the day when April Dunford gave an entire talk on how to position for growth (she’s literally written the book on it, which you can buy here).

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When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” And we’re not alone. In case you missed it, a full replay is available here.

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6 Ways Your Business can Benefit from Negative Reviews

Alchemer Mobile

Businesses lost $75 billion in 2018 because of poor customer service. Now that we’ve established that you won’t be able to save yourself from negative feedback (nor should you try to do so), it’s important to mention that you can always balance the scales with positive reviews. Show Your Customers You Care.

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Working Remotely as a Product Manager: It’s about trust.

Product Management Unpacked

According to a Gartner report “How to Cultivate Effective ‘Remote Work’ Programs Refreshed 14 May 2019, Published 16 January 2018,” three of the four key challenges are: Mutual lack of trust undermines good remote work intentions. How do you build trust in the workplace? Doing what you say you will do (being dependable).

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New Product Launch Checklist: How to Plan a Successful Launch

Userpilot

Craft your product positioning statement. Decide on your product positioning statement Armed with the information from your market research, you’re now ready to craft your positioning statement. Good product positioning helps the customer understand your product and how it satisfies their needs.

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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

Source: HubSpot Research, State of Inbound 2018. Three years ago, Meghan would have pointed to the HubSpot blog, academy or sales team as the primary ways that people first discover HubSpot. Source: HubSpot Research, State of Inbound 2018. And yet, bafflingly, 66% of companies aren’t asking their willing(!)