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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

Messaging: Ignore at your peril. As marketers we’re always yearning to understand how consumers want to engage, and increasingly, that’s through the personal, real-time, device-agnostic medium of messaging. 10 minutes: The average daily time US consumers spent in a messaging app in 2017 was 10 minutes, up 15.2% Engagement.

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What we shipped: 2018 year in review

Intercom, Inc.

In 2018, we doubled the size of our R&D teams to continue building best in class products with non-stop innovation. In 2018, we set out on our own path to make our mark where we felt others had fallen short. Read on to hear more about what we shipped in 2018: . We strive to let our product do the talking.

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Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Alchemer Mobile

In our recently released 2019 Mobile Customer Engagement Benchmark Report , we reviewed data from over 1,400 unique iOS and Android apps across all app categories (from January 2018 to December 2018) to understand how customer engagement and interaction rates have changed over the past few years. That’s 20% growth year-over-year.

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B2B Product Manager Magazine November 2018

Product Management University

The B2B Product Manager Magazine November 2018 is now available. When you attain that level of knowledge, your solutions are indispensable, your marketing messages speak directly to the agenda of decision-makers, and your salespeople are treated as trusted advisors. The top 1% all have one thing in common. It drives everything they do.

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Using Data and Messaging to Drive Product Activation

Speaker: Ruben Ugarte, Founder, Practico Analytics

How to track the impact of your messaging efforts. October 18, 2018 11:00 AM PST, 2:00 PM EST, 6:00 PM GMT In this session, we'll cover: Techniques for measuring improvements to your onboarding process. Balancing qualitative and quantitative data for the whole picture.

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2018 on Inside Intercom

Intercom, Inc.

Here is our collection of the Inside Intercom highlights from 2018. Here are a few sites we built to shed light on what we learned: The History of Messaging. The post 2018 on Inside Intercom appeared first on Inside Intercom. What can we do different and better in the year ahead? The best of the blog. Keeping Business Personal.

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The Evolution of WhatsApp

The Product Coalition

Transforming communication with instant messaging. Its journey from a modest messaging app to a global giant in instant messaging has been nothing short of remarkable. They wanted to create an app that would allow users to send text messages, images, videos, and other media, without the need for expensive SMS plans.

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. July 11, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience.