Userpilot

MAY 14, 2024

Webster and Wind Model : Stresses the importance of organizational buying behavior, looking at how companies make purchase decisions in a B2B context. The economic model of consumer behavior is more readily applicable in markets characterized by products with minimal differentiation , where companies often compete primarily on price.

Data Visualization 89

Data Visualization User Testing Analytic Tools Customer Experience 89

Userpilot

MAY 20, 2024

The customer sentiment score can help you tell how well-perceived your brand is. TL;DR Customer sentiment refers to customers’ emotions and attitudes towards your brand, providing insights into their satisfaction levels. Customer sentiment refers to customers’ emotions and attitudes towards your brand, product, or service.

Data Visualization 85

Data Visualization Feedback Software Customer Feedback Customer Experience 85

Mixpanel

JUNE 23, 2020

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Intercom, Inc.

NOVEMBER 30, 2022

If you are a B2B SaaS company, 2021 saw your valuation increase massively, which probably saw your bank balance increase, and the exact same was true for your current customers. Find the slices of your business that perform by things like: Vertical: B2B vs B2C, SaaS vs e-commerce, etc. If their value isn’t differentiated (i.e.

Engineering 151

Engineering Research Software Onboarding KPIs Customer Experience 151

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. As a result, digital technologies are being seen as the critical differentiators they are. 90% of Americans say that customer service is important to their choice of – and ongoing loyalty to – a brand”.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

MAY 8, 2024

It gives the product a competitive advantage, improves brand reputation, and propels revenue growth. In the B2B SaaS context, these needs normally revolve around solving particular business problems, improving operational efficiency, or gaining a competitive advantage. Satisfying customer needs is essential for retention and loyalty.

Data Visualization 88

Data Visualization User Testing Customer Feedback Analytic Tools 88

Intercom, Inc.

SEPTEMBER 22, 2020

At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention. What do these brands have in common? They all had the same playbook, but there was one problem – it wasn’t built for the modern human.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Intercom, Inc.

OCTOBER 1, 2019

Imagine trying to maintain a unified message and overall brand vision across those time zones and organizations – it’s a big challenge for any marketer. When Shane Murphy-Reuter joined us here at Intercom as SVP of Marketing earlier this year, he had to manage four different teams on two continents working on multiple products.

Engineering 177

Engineering Marketing B2C B2B 177

Mironov Consulting

MAY 2, 2019

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Companies with decades of industrial hardware success often have trouble adapting their standard operating procedures to digital offerings.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Intercom, Inc.

MARCH 21, 2018

The result is that differentiating yourself on product alone is harder than ever. They do this in two important ways: Justification: In B2B SaaS, you’re stressing “bottom line” results that can be achieved by applying your product’s features to solve a particular problem. But SaaS has changed that.

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. It just might not be the right business model for the vast majority of B2B SaaS companies. found something interesting to add to this debate.

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

Gainsight

SEPTEMBER 22, 2023

For example, what truly differentiates HubSpot from Klaviyo? Technology companies, in particular, adopted these points of differentiation to gain market share. Thought leadership can help raise your company’s profile and increase brand—and product—awareness. Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 82

Product Research Positioning Customer Experience Research Software 82

Usersnap

JUNE 24, 2019

Customers today want more from brands. But what can differentiate businesses is the type of experience they offer to the customer. The way they allow them to interact with their brand. . Taking action towards becoming a customer-centric brand will take more than simply declaring your business as one.

Customer Experience 76

Customer Experience User Testing Customer Feedback Differentiation 76

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. Des: It’s fair to say in some cases a company is literally defined by its exact product, as in there is a one-to-one relationship between what the company is trying to do and what the product is trying to do and a lot of B2B products are in that space.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Userpilot

JULY 6, 2023

Design surveys to match your brand aesthetics. The pricing differentiation is based on the number of Monthly Active Users (MAUs) your company has. Customize your surveys to match your brand colors. 50/mo for 1,000 responses per month (and remove Typeform branding). $83/mo Survey translation and localization.

Data Visualization 84

Data Visualization Embedded Analytics Analytic Tools Feedback Software 84

UX Studio: Product Management

OCTOBER 2, 2023

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Notable clients in our portfolio include Google, Netflix, Cisco, The United Nations World Food Programme (WFP), and other brands from around the world like from New York or San Francisco.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Usersnap

SEPTEMBER 12, 2023

John is the co-founder of PricingSaas , a competitive intelligence product that uses AI to summarise pricing changes across the B2B SaaS industry. At PricingSaaS, over 3000 B2B SaaS pricing pages are tracked and here is what they have observed: 6 out of 10 companies in our Top 100 PLG index updated their pricing pages in the last 90 days.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Intercom, Inc.

FEBRUARY 11, 2021

Ask yourself where your area of innovation is, what’s the thing that differentiates you from other companies. By laying out the differentiating features down to the nitty-gritty, the UI, the workflows, it’s easy to plot out if they should be unique or just strong table stakes. Whoever does it fastest will win. Paul: Yeah.

Feedback Software 129

Feedback Software Reporting Tools User Testing Customer Communications 129

Intercom, Inc.

JULY 21, 2022

If you have a brand or advertising campaign and you’re working with an external agency, how do you not need to change the workflows that you do internally for that external partnership? Andrew Chen: I think this is one of the reasons why B2B SaaS companies have a recurring revenue model. Rachel Hepworth: Exactly.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

UX Studio

JUNE 30, 2023

A website that reflects their brand and meets the expectations of their target audience is just an example. San Jose, CA; San Francisco, CA $150 – $199 / hr Web Design, Corporate Identity, Graphic Design, Social Media Marketing, Animation, and Motion Design Propane Agency Propane Agency is a brand and digital experience agency.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Product Talk

FEBRUARY 8, 2023

Dan Clem is the Senior Product Manager at Zonar Systems, a B2B company that provides hardware and software solutions for commercial vehicle fleet operators. They decided to differentiate between meditators (who have learned Isha’s core meditation practice) and non-meditators (who have not).

Research Software 172

Research Software Feedback Software Analytic Tools Customer Communications 172

People-First Product Leadership

DECEMBER 4, 2023

Use this insight to differentiate your organization from others in the space. Do the points above apply to both B2B and B2C? Example: Objective: Increase brand awareness. KPI: Daily website traffic, social media mentions, brand search volume. Instead get to know your competition as they’re going after your ICP too.

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. For a B2B customer, you’ll want to know the size of your target business, what it does, its annual revenue, the department that makes the decision, key decision-makers, and its geography. Define your customer.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Mind the Product

SEPTEMBER 23, 2019

Language learning app Drops primes users with its key differentiator – bite-size lessons that take only five minutes (stimulus). Brands and product teams try to achieve many different goals during the onboarding process, but one common goal is to ask and receive user-level permissions. Setting Context for What’s Ahead.

User Testing 107

User Testing Research Software Customer Experience Reference 107

ProductPlan

NOVEMBER 9, 2022

The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. A product launch may seem daunting, but they’re well worth the effort, whether it’s a brand-new product or just a big update to an old favorite.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. However, I have long believed that it is important for these two functions to remain as one.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. You don’t need to reinvent the wheel to make your brand stand out. Can you augment those tools with integrations?

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

MAY 30, 2022

The four most common needs-based segments in the business to business (B2B) market are: The price-focused segment has a more transactional way of doing business and doesn’t look for any extras to cut costs. The quality and the brand-focused segment is comprised of businesses that want the best product and are prepared to pay for it.

Data Visualization 91

Data Visualization Feedback Software Research Software Analytic Tools 91

Mind the Product

SEPTEMBER 23, 2019

Language learning app Drops primes users with its key differentiator – bite-size lessons that take only five minutes (stimulus). Brands and product teams try to achieve many different goals during the onboarding process, but one common goal is to ask and receive user-level permissions. Setting Context for What’s Ahead.

User Testing 96

User Testing Research Software Customer Experience Reference 96

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. Therefore, Ben and Blair differentiate between customer and user problems.

Enterprise 113

Enterprise User Testing Feedback Software Technical Advisors 113

The Product Guy

MARCH 16, 2018

Because my products are in categories that aren’t particularly differentiated, this engagement alone also sets my products and brand apart from the competition. She is currently leading a team of 5 product managers in managing a portfolio of products, which includes a B2B web app, web channel, and platform.

Product Strategy 98

Product Strategy Strategy Reporting Tools Feedback Software 98

Userpilot

NOVEMBER 12, 2023

No competition means less effort The final misconception is that without competitors you won’t have to work as hard to stand out or differentiate. We could only sell on emotions… This makes your branding look good, makes your company look good. You’re not just selling a product but an entirely new concept.

User Testing 96

User Testing Research Software Analytic Tools Feedback Software 96

Intercom, Inc.

JANUARY 20, 2022

If you’re short on time, here are a few quick takeaways: A company’s differentiator, or the reason their customers choose them over others, only lasts as long as their ability to improve faster than others can copy. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249