Product Management University

FEBRUARY 22, 2023

It’s common for larger organizations with multiple products to have at least one Senior Product Manager, whereas smaller companies with a handful of products may not need this distinction. Experience as a product manager is a must-have for this role. How Lucrative is a Career in Product Management?

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Positioning Product Management Product Manager B2B 264

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. How many is a few?

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User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 121

User Testing Product Marketing Marketing Customer Experience 121

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Products are easy to try or test before purchase.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Product Management University

SEPTEMBER 20, 2017

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization.

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B2B Customer Experience Marketing Product Management 100

Product Management University

OCTOBER 4, 2023

Market and customer discovery is the single most foundational skill for success in product management and product marketing. If you’re not approaching discovery from the top down, delivering products with strategic value to the customer and to your own organization will be an uphill battle for the duration.

Product Research 130

Product Research Management Management Workshop 130

Product Management University

OCTOBER 4, 2023

Market and customer discovery is the single most foundational skill for success in product management and product marketing. If you’re not approaching discovery from the top down, delivering products with strategic value to the customer and to your own organization will be an uphill battle for the duration.

Product Research 130

Product Research Management Management Workshop 130

Product Management University

SEPTEMBER 20, 2017

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization.

B2B 100

B2B Customer Experience Marketing Product Management 100

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 102

User Testing Workshop B2B Leadership 102

Bain Public

JUNE 28, 2019

In a B2B environment, the sales team often interfaces with buyers. Existing clients, as well as sales prospects, become influencers on the product roadmap. Salespeople listen to those unwilling to buy a product unless specific features get added. When sales return with this type of feedback, they set about managing the product.

User Testing 40

User Testing B2B Product Marketing Marketing 40

Product Management University

JULY 31, 2023

If you think about it, those skills, to a greater or lesser degree, are required in just about any market or customer-facing role in a high-tech company. In B2B software and technology companies, that’s usually the case whereas in other industries these titles vary in their responsibilities. Sales quotas? Blaming losses on a bad demo?

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Feedback Software Consulting Engineering Technical Review 130

Product Management University

JUNE 21, 2021

That market information becomes the platform for all product, marketing, sales and customer success decisions and priorities. Product management owns that platform. Don’t confuse leadership and influence with a dictatorship. The post Hey Product Management, Strategic Direction is Yours for the Taking.

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Product Management Product Manager Healthcare Leadership 147

Product Management Unpacked

SEPTEMBER 29, 2021

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. There is also the ubiquity of what’s often referred to as the “product problem.”

Product Management 217

Product Management Product Manager Product Research Healthcare 217

Product Management University

MAY 22, 2017

The engine that powers this “customer value” culture, and where it all starts, is a high-functioning product management and product marketing discipline that goes way beyond just managing and marketing products for users. Great News for the Product Management & Product Marketing Profession.

Product Marketing 113

Product Marketing Customer Experience Customer Feedback Marketing 113

Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!)

Events 60

Events Leadership Marketing Product Management 60

Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!)

Events 60

Events Leadership Marketing Product Management 60

Mind the Product

DECEMBER 12, 2019

At a time when so much of today’s B2B ecosystem is built around software products, I believe it has become incumbent on the people responsible for designing, developing, and building these products to take back leadership of how our companies are run, and lead us all back to a culture of responsible growth.

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Weak Development Team User Testing Customer Communications B2B 123

Product Talk

MAY 13, 2020

If the product team has customers on monthly recurring billing cycles, well-instrumented product analytics, and continuous discovery with their current and lost customers, they likely can see behaviors that indicate a customer is likely to churn. You’ll learn how to propose and negotiate product outcomes with your leadership team.

Product Research 355

Product Research User Testing Customer Experience Feedback Software 355

Good Product Manager

MARCH 29, 2016

Upcoming Product Management and Product Marketing Events. SiriusDecisions Summit (May 24-27 in Nashville): I mentioned the presentation on The Art and Science of Identifying and Prioritizing Customer Needs above, but that’s just one of the reasons that product management professionals should attend Summit.

Events 84

Events Product Research User Testing Customer Feedback 84

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.

Product Strategy 117

Product Strategy Strategy User Testing Weak Development Team 117

The Product Coalition

AUGUST 6, 2023

Do we need to escalate any critical issues to company leadership? How do product managers lead standups? The above mentioned sounds simple enough, yet, we still find many stories online and on social media about challenges product leaders face when it comes to leading daily standups successfully.

Research Software 135

Research Software Reporting Tools Product Research User Testing 135

Mironov Consulting

DECEMBER 29, 2022

Almost every week, I have a conversation with executives at B2B software companies who don’t see a bright-line distinction between software license revenue and customization/implementation revenue.  Or What do I mean by software product vs software services ?  A  And very few companies can balance the two.  (See

Reporting Tools 111

Reporting Tools Data Visualization Software Review Technical Review 111

The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Your product makes sense for your first few customers.

Product Strategy 106

Product Strategy Strategy User Testing Weak Development Team 106

Lenny Rachitsky

JANUARY 23, 2024

I was speaking with one of my favorite B2B founders and asked her what company she’d most love to learn from. When we decided to build our sales engagement product, for example, we reallocated some existing pods toward that goal. It is presented to the leadership team for high-level feedback.

Feedback Software 102

Feedback Software User Testing Customer Feedback Workshop 102

Userpilot

MAY 8, 2024

Cultivate a customer-centric culture from leadership down. Userpilot is a product growth platform with feedback, analytics, and engagement features. Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What are customer needs? How to identify customer needs?

Data Visualization 90

Data Visualization User Testing Customer Feedback Analytic Tools 90

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 109

Technical Advisors Product Research Analytic Tools User Testing 109

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. In my last piece, I discussed many of the tools that product leaders have for building a customer-obsessed culture. These customers are then consulted, with the intent to validate the product strategy and long-term roadmap.

User Testing 134

User Testing Customer Feedback Customer Experience Research Software 134

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. So shouldn’t we hire a B2B sales team, send them out to pitch lots of prospects, and bring back the ones who want our stuff?

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Good Product Manager

MARCH 29, 2016

Upcoming Product Management and Product Marketing Events. SiriusDecisions Summit (May 24-27 in Nashville): I mentioned the presentation on The Art and Science of Identifying and Prioritizing Customer Needs above, but that’s just one of the reasons that product management professionals should attend Summit.

Events 60

Events Product Research User Testing Customer Feedback 60

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. So my bias is to look for B2B/enterprise experience for B2B companies.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Intercom, Inc.

JANUARY 25, 2023

In today’s episode, we’re catching up with Mickey to talk about how companies can put products at the forefront of their growth strategy. If you’re short on time, here are a few quick takeaways: There’s a big discoverability gap in SaaS B2B. Most touchpoints of the customer journey will be inside the product.

Analytic Tools 118

Analytic Tools Customer Experience B2B User Testing 118

Innovatemap

DECEMBER 20, 2023

From insights keeping us informed on product trends to friendly competition around the Village Table, here’s a list of a few favorites from our team. Lenny Rachitsky Jake Trowbridge, Principal Product Manager Lenny Rachitsky is a goldmine for product management, UX design, product marketing and general business resources.

Research Software 52

Research Software Customer Feedback Entertainment User Testing 52

Product Management University

NOVEMBER 6, 2018

Marketing, sales, engineering, client services and others expect product management to be more knowledgeable on the markets and customers than all other functions collectively. Knowledge of the customer and strong leadership go hand in hand. Start Your Product Management Career Today.

Product Management 124

Product Management Product Manager Certifications Customer Experience 124

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. When you are product-led, the company had decided that it is going to grow by selling the same product to each customer. Not all markets want to buy this way.

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Naming User Testing Feedback Software Weak Development Team 127

Sachin Rekhi

FEBRUARY 16, 2020

I find that a product walkthrough is often needed when you are trying to make the case to leadership to green-light a new venture based on the strength of your vision for it. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Mixpanel

OCTOBER 19, 2023

For example, as a B2B company, you might want to focus on user growth in a certain customer segment. At Mixpanel, our leadership team frequently asks ourselves and our team members two questions: What is the outcome we’re trying to achieve? Our leadership team presents slides from our board meetings to the entire company every quarter.

Data Visualization 98

Data Visualization Customer Experience Analytic Tools Software Review 98

Userpilot

AUGUST 30, 2023

Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Product management and leadership speakers. Product marketing speaker. Let’s quickly go over what to expect.

Customer Experience 96

Customer Experience User Testing Customer Feedback Research Software 96