The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. It also describes valuable skills you need to learn and career paths within product management, among other things. There is no shortcut to becoming a B2B product manager.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. So, book a Userpilot demo if you want to trigger in-app messages and fuel your marketing funnel.

B2B 93

B2B Analytic Tools Feedback Software Data Visualization 93

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. When I studied coaching, one of the coaches who taught us was a guy named Ronnie. When I studied coaching, one of the coaches who taught us was a guy named Ronnie. So here it is?—?product-market

User Testing 121

User Testing Product Marketing Marketing Customer Experience 121

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Products are easy to try or test before purchase.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Product Talk

NOVEMBER 2, 2022

Are you looking for the 2022 Product Conferences list? ProductCon London: The Product Management Conference. Chief Product Officer Summit | New York. Product-Led Summit | New York. Product Ops Summit | New York. Front UX & Product Management Case Study Conference. New York Product Conference.

Artificial Inteligence 183

Artificial Inteligence Product Research Naming Agile 183

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Product Management University

JANUARY 30, 2017

What’s the easiest way to distinguish product management from product marketing? Product marketing (and sales) own this year’s revenue. Product management owns next year’s growth. The Ideal Product Marketing Manager. A New Class of B2B Product Manager.

Product Marketing 100

Product Marketing Marketing Product Management Product Manager 100

Mind the Product

MAY 3, 2017

When Alexa first started at Stack Overflow, the company’s name was actually Stack Exchange Inc. Their flagship product was Stack Overflow, and that was where all of their brand equity was. The next part of Stack’s marketing operating system is product marketing. Brand is about understanding your “why.”

Product Marketing 99

Product Marketing Marketing Branding Advertising 99

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? Product usability/usage serves as the primary driver for customer acquisition, expansion and retention.

B2B 147

B2B Customer Experience Definition Demo 147

Product Management University

AUGUST 3, 2021

To what extent do product management and product marketing disciplines need to change to align with the new customer landscape? Here’s one of the most important aspects of structuring your product management and product marketing teams. Product Management 2.0 – The Maturation of B2B Product Management.

Customer Experience 130

Customer Experience Reporting Tools Product Management Product Manager 130

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. For early stage B2B products?—?working

B2C 60

B2C B2B Feedback Software User Testing 60

Userpilot

MAY 1, 2024

There is a ton of product management advice out there, but most of it is generic tips repeated over and over again. With a self-named newsletter and podcast, Lenny is a widely followed product expert. How did Lenny Rachitsky get started in product management? Lenny’s Newsletter homepage.

Feedback Software 75

Feedback Software Analytic Tools User Testing Customer Feedback 75

Userpilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. This challenge was critical because it could lead to inaccurate product decisions, delays in development , and missed opportunities in a competitive industry.

User Testing 77

User Testing Product Research Research Software Data Visualization 77

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. This brings sustainability when strategies or decisions need to be pivoted to respond to the market changes. The frameworks (image 1 &2) highlight the approach to take the product into the market.

Startups 122

Startups Strategy Technical Review B2B 122

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 80

Feedback Software Research Software Product Marketing User Testing 80

Product Management Unpacked

SEPTEMBER 29, 2021

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. There is also the ubiquity of what’s often referred to as the “product problem.”

Product Management 217

Product Management Product Manager Product Research Healthcare 217

Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 102

User Testing Workshop B2B Leadership 102

Product Talk

MAY 13, 2020

If the product team has customers on monthly recurring billing cycles, well-instrumented product analytics, and continuous discovery with their current and lost customers, they likely can see behaviors that indicate a customer is likely to churn. Click on the image to enlarge. Tweet This.

Product Research 355

Product Research User Testing Customer Experience Feedback Software 355

Product Management University

JANUARY 4, 2021

Regardless of which role you’re coming from, the transition into product management requires you to focus first and foremost on the success of the customer. Want to learn a customer outcome approach to product management and product marketing that will accelerate your career advancement? Your question * Name *.

Product Management 130

Product Management Product Manager Management Management 130

Product Management University

AUGUST 6, 2020

Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months. How To Quantify Your Market Focus in 5 Steps. List Your Target Markets. How to do a Market Analysis for a Business Plan.

Marketing 147

Marketing Healthcare Customer Satisfaction B2B 147

Product Management University

DECEMBER 15, 2020

If you want to start prioritizing product enhancements based on customer outcomes and get the templates to implement the new best practice, enroll in Product Management University On-Demand. Learn B2B product management and product marketing it at your convenience, anytime, anywhere. Your question * Name *.

B2B 130

B2B Roadmap Naming Article 130

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 60

Feedback Software Research Software Product Marketing User Testing 60

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

Product Management University

AUGUST 6, 2020

Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months. How To Quantify Your Market Focus in 5 Steps. List Your Target Markets. How to do a Market Analysis for a Business Plan.

Marketing 130

Marketing Healthcare Customer Satisfaction B2B 130

Product Management University

SEPTEMBER 20, 2019

That customer-first approach simplifies everything across product teams, marketing, sales and client services because customer goals and success metrics are the centerpiece. If you’re a B2B organization, here’s the scenario. Most if not all of your products target the same markets. Submit Your Question.

B2B 100

B2B Naming Messaging Customer Experience 100

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Product personas help product managers keep alignment between the product and its vision.

Feedback Software 83

Feedback Software Research Software Analytic Tools User Testing 83

The Product Coalition

FEBRUARY 1, 2022

Product-led growth is one of the hottest topics in our industry. Some people swear by the name of it, while others disregard it completely. One way or the other, if you are in B2B SaaS, this is a discussion-worthy topic. Photo by R Khalil from Pexels Product-led growth (PLG) seems to be everywhere these days.

B2B 156

B2B User Testing Enterprise Demo 156

Product Management University

OCTOBER 28, 2020

Any products or services that drive that outcome are highly valuable to Nordstrom, and every other retailer that’s trying to create a memorable online shopping experience. It’s a common mistake in the product marketing and product management professions to confuse bundling and solutions. Related Articles.

Workshop 100

Workshop Customer Experience B2B Definition 100

Product Management University

MAY 21, 2018

No small feat for anyone who lives, breathes, eats and sleeps products! In B2B, the ultimate customer success stories demonstrate the measurable impact your products have at all levels of the organization – the users, the department heads and the C-suite. Here’s the deal. Related Article: Stop Looking For Customer Problems.

B2B 124

B2B Naming Messaging Article 124

Lenny Rachitsky

MARCH 5, 2024

However, the little-known truth is that of the thousands of startup founders who try their hand at Product Hunt each week, very few see any impact. One name kept coming up: Leo Bosuener. B2B versus B2C). Product Hunt is a powerful signal on what the market wants, and it’s worth finding that out as soon as possible.”

Startups 116

Startups Feedback Software Onboarding KPIs Technical Review 116

The Product Coalition

DECEMBER 4, 2023

A product strategy is often the missing link that would convert your efforts into actual revenue. An economic downturn, a war — you name it. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.

Product Strategy 106

Product Strategy Strategy User Testing Weak Development Team 106

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? This works as well for a B2B company like Intercom as it does for any B2C company.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

The Product Coalition

FEBRUARY 4, 2024

So we are going to create a simple table (preferably in your favorite spreadsheet tool) with the following columns: Customer profile name Customer profile description Value definition Value delivery Value perception Now you can start filling the table, where each row represents a different customer profile.

Framework 122

Framework Reporting Tools Definition B2C 122

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. What Products Is Freemium Most Suitable For?

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98