Userpilot

SEPTEMBER 14, 2023

Dunning emails should include the company name, reason behind the email, payment details, schedule for retrying the charge, a link to settle the balance manually, and contact information for the support or billing team handling the transaction. This might be because your card has expired or your account doesn’t have enough funds.

Analytic Tools 100

Analytic Tools Data Visualization Customer Experience User Testing 100

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. For B2C, you’ll need to find out things like age, location, marital status, education, income, ethnicity, religion, and other demographic details. Focus groups are a popular B2C method of data collection.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Intercom, Inc.

AUGUST 20, 2020

Alex’s projects, including founding members-only entrepreneurial community Bossbabe, have earned her some serious clout – Fast Company found her ideas so promising they named her one of their “ Top 100 Most Creative People in Business ” in 2016. You can be described as many things.

Research Software 243

Research Software Technology Telecommunications User Testing 243

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. No, personalization is not about throwing in the {{first name}} tag in the confirmation email and welcome screen. Done right, personalization can be absolutely critical for new user activation, engagement and retention.

Analytic Tools 98

Analytic Tools Software Review Data Visualization Customer Experience 98

Intercom, Inc.

DECEMBER 21, 2021

In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. Trust is always in demand.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

The Product Coalition

JANUARY 25, 2021

Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well. When there are no new developments occupying the majority of your time?

Product Research 94

Product Research User Testing Customer Experience Reporting Tools 94

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. However, I have long believed that it is important for these two functions to remain as one.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. You need to understand that an enterprise usually has different needs compared to an SMB: SOC 2 type compliance and priority support and robust SLAs just to name a few. Instead, you should aim to build brand awareness, engagement, and trust over time!

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Short on time? We are now between the growth and the scale, based on the different markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

People-First Product Leadership

DECEMBER 4, 2023

There may be secondary or tertiary audiences you serve via some products all in the name of benefitting your ICP. Do the points above apply to both B2B and B2C? Example: Objective: Increase brand awareness. KPI: Daily website traffic, social media mentions, brand search volume.

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Userpilot

JUNE 27, 2022

As the name suggests, developer marketing is marketing to developers. Traditional B2B or B2C or B2B2C marketing won’t work on developers. Community: Your developer community is essential to the growth of your brand. Stripe is a real-life example of a brand that leverages knowledge bases. Conclusion.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Intercom, Inc.

NOVEMBER 11, 2021

They’re most famous for writing The Elements of User Onboarding and for breaking down, step by step, how some of the world’s most popular brands handle their onboarding experiences at UserOnboard. Liam: You’ve launched a brand new podcast called Value Paths. This isn’t the first we’ve heard from Samuel.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

Userpilot

JANUARY 25, 2021

Now, the templates above look amazing and work great for a B2C music app. They will give their user personas cute names (Nerdy Nancy, Manager Mike) and personality traits (Likes to slam a couple cold ones on the weekend) that have nothing to do with how they are going to use your product – and most importantly – why.

Analytic Tools 60

Analytic Tools Research Software User Testing Customer Experience 60

The Product Coalition

MAY 24, 2018

With 5 years experience in delivering B2B and B2C products, Katherine Barrett is also a fantastic speaker: she will be on the stage of Product Management Festival in Singapore talking about the tedious task of removing product features. Prior to Google, she has also held a position as Brand Manager at Skoda.

Product Management 60

Product Management Product Manager Banking Software Engineering 60

Userpilot

JULY 26, 2021

In both B2B and B2C, buyers want to self-serve. Increased brand awareness: Word-of-mouth marketing from customers who love your brand builds positive brand awareness and gets more people interested in your brand. This is because people get more attached to brands their friends or acquaintances also really like.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Intercom, Inc.

MARCH 12, 2020

It’s when a company recognizes you by name, knows your preferences, and delivers on them. Well, I’ve got a choice: I can call, wait for a staff person to answer the phone, have them pull my name up on the computer, look at my file, and finally we make an appointment. The publisher came up with the name.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. How brands use concept testing: Todoist conducted 30-minute interviews with users to validate a new feature. Get feedback on different messaging and ads to find which resonates.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Lenny Rachitsky

MARCH 5, 2024

One name kept coming up: Leo Bosuener. B2B versus B2C). Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. Product Hunt is a playground for brand awareness, credibility, and social proof among early adopters and tech enthusiasts. Another prominent example is Air.

Startups 113

Startups Feedback Software Onboarding KPIs Technical Review 113

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Difference between B2C and B2B customer experience. B2B businesses typically have longer and more complex buying processes than B2C.

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Alchemer Mobile

MARCH 18, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. And at the beginning of the COVID lockdowns, a lot of different industries, a lot of different brands saw huge boons inside of their apps.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Intercom, Inc.

JULY 9, 2020

But then we also had a lot of brand campaigns, so that could be even offline things like we advertised on the Time Square, New York City with huge banners on Atlassian to just drive that brand forward. And that’s resulted in more direct visits from people, but also in more brand searches. We also did a lot of co-marketing.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Intercom, Inc.

MAY 24, 2018

In practice, that means an experimentation model is applied to all marketing activity, from content and demand generation all the way down to brand. It takes an email domain name and turns it into 100-plus points of data. Matt: Our goal with this project wasn’t to push the Clearbit product or brand, per se.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

The Product Coalition

JULY 17, 2018

Magazine has named it one of the ‘fastest growing private companies in America’?—?for Motto: We help brands & enterprises prepare for a future dominated by post-PC technologies Customer quotes: “Everything they’ve delivered so far has been very polished. Clutch has named them one of the top app development agencies in 2018.

Research Software 60

Research Software Weak Development Team Development CTO Coach 60

Intercom, Inc.

JANUARY 20, 2022

It’s visceral” I’m going to name two companies, and I’ll just say, as a side note, I know both of these companies obsess about speed, even though I’m about to say they don’t have to as much. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Revulytics

DECEMBER 16, 2019

Glassdoor named Product Manager the fifth best job out of 50 in America, with more job openings than data engineers and DevOps engineers. A good mix of attendees from B2B and B2C software technology companies. In contrast, smaller conferences can surprise you with some big names. A good 25 percent is director level and above.

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

Userpilot

NOVEMBER 9, 2021

B2B and B2C brands have different focal points when it comes to selecting North Star metrics. There’s a reason this metric is named after the anchor of the northern sky. The approach to selecting a good north star metric differs from company to company – especially between B2C and B2B companies.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

Userpilot

MARCH 16, 2023

You’ll notice that the company name and CTA use colors that aren’t prominent on the page. Scrolling down the full landing page will lead you to client brand logos, which is a great way to incorporate social proof into your landing page. Highlights: White space High-contrast CTA Highlighted benefits Social proof 6.

Feedback Software 98

Feedback Software Reporting Tools Embedded Analytics User Friction 98

The Product Coalition

FEBRUARY 23, 2022

It affects how the customer perceives your product and brand, influencing how much revenue potential you can tap into. In the B2C sector, charging by value metric is a fledgling concept and not every segment is used for it. patents, brand) human (i.e. Now it’s time to define how are we going to harvest them.

User Testing 127

User Testing Research Software Customer Experience Product Research 127

Product Talk

MAY 10, 2023

For many product teams , continuous discovery is a brand-new way of working. There were some things that I’d been doing in my role or at past jobs that as I was introduced to it, I was like, “Oh, this is like that thing I was doing, but it’s got a name and more of a process to it than what I was already doing.”

Product Research 130

Product Research User Testing Feedback Software Research Software 130

Userpilot

OCTOBER 7, 2020

For example, a social media scheduling tool could be valuable to both B2C and B2B users, but in different ways. Personalize where you can – using recipients’ names can make all the difference – but most importantly of all, explain the value your feature will achieve for them. 3 Focus on One Single Point. Source: drift.com.

Onboarding KPIs 76

Onboarding KPIs Customer Experience Analytic Tools User Testing 76

Mixpanel

FEBRUARY 23, 2021

. “You haven’t found product-market fit on just a few hundred users… In the early days, user interviews are your main source of feedback, but eventually, you can leverage metrics such as usage growth, revenue, retention, customer referrals, churn, reviews, NPS scores, and PR, to name a few. And a keyword here is organic.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

FEBRUARY 20, 2020

… They also promote a company, its brand and ensure the consistency of the marketing message. That means it doesn’t include brand awareness. Namely, it’s a mixture of marketing, sales, and product. In B2B, purchasing decisions are a lot more rational and less impulsive than in B2C. This includes i.a.

Feedback Software 93

Feedback Software Research Software Product Marketing User Testing 93

Userpilot

MAY 19, 2021

Do you want to: raise brand awareness? They made sure to rank for the names of the brands they wrote for, like Facebook and Twitter, getting them more than 35,000 indexed category pages. The burgeoning media brand is also involved in events, a podcast, and paid content products. Brand awareness. Since then, over 1.5

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

FEBRUARY 20, 2020

… They also promote a company, its brand and ensure the consistency of the marketing message. That means it doesn’t include brand awareness. Namely, it’s a mixture of marketing, sales, and product. In B2B, purchasing decisions are a lot more rational and less impulsive than in B2C. This includes i.a.

Feedback Software 77

Feedback Software Research Software Product Marketing User Testing 77

Intercom, Inc.

JULY 5, 2018

The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. When it comes to thinking about analogies, sit in a room with your sales team and your marketing team, and write on a whiteboard your company’s name.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. When it comes to thinking about analogies, sit in a room with your sales team and your marketing team, and write on a whiteboard your company’s name.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth is interesting to me because what we’re seeing in the B2B space is that consumers want to experience B2B in the same way they experience B2C. “Consumers want to experience B2B in the same way they experience B2C” It’s interesting to think about how does the product itself sustain its own growth?

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137