Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. What’s Hot on Twitter.

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Product Talk

MAY 13, 2020

Grow market share. Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Here are a few questions to help you imagine different scenarios: Will you grow revenue because you will have more products to sell that capture more of the Total Addressable Market ?

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Mixpanel

NOVEMBER 8, 2021

Start by talking to business stakeholders, like your leadership, customer success, marketing and more. This is particularly important when you’re product-led. As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products.

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Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Coalition

AUGUST 6, 2023

Do we need to escalate any critical issues to company leadership? How do product managers lead standups? The above mentioned sounds simple enough, yet, we still find many stories online and on social media about challenges product leaders face when it comes to leading daily standups successfully.

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The Product Coalition

JUNE 15, 2020

It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. In a nutshell, product-led growth is a strategy which focuses on the product itself being the primary driver of growth for a company, rather than investing in expensive and elaborate marketing campaigns. The secret? It’s cheaper.

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The Product Coalition

FEBRUARY 4, 2024

If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). If you are in B2C it’s usually different personas. Try including marketing, sales, customer success, and the CEO in the discussion. Ideally, this should be a group exercise. Next week I’ll talk about how to address them.

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Amplitude

APRIL 11, 2019

Great products emerge from empowered, fully Great products emerge from empowered, fully cross-functional teams. There’s no perfect, one-size-fits-all leadership model. It does not imply some sort of hierarchy between product and X (e.g. Finally, it is not about products “marketing and selling themselves.”

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NextBigWhat

JULY 30, 2020

Creator product managers: People that thrive in this role operate best during the product-market fit journey. It’s up to great product leadership to identify which type of PM role any individual would succeed in and put them there. Same deal with the type of company (B2B vs B2C vs D2C vs industry).

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Product Management Product Manager B2C User Testing 52

Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

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User Testing Product Management Product Manager Reporting Tools 101

The Product Coalition

JUNE 17, 2019

Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left.

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The Product Coalition

JANUARY 17, 2021

For a B2C startup (say a mobile app of some sort), the details are different but the idea is the same: initially, they will hear about you but won’t download the app. It can mean that within your SMB target market, some need your product more than others. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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User Testing Customer Experience B2B Reference 109

Userpilot

JULY 30, 2021

The product manager role can vary greatly, especially because of factors like: Company size and company culture. Type of product (B2B, B2C). Adjacent roles (customer success, design, product marketing, etc.). Product leadership style. In general, these are the responsibilities of a product manager.

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Mind the Product

OCTOBER 19, 2016

And how do they make sure that any investment will adequately consider future movements of both the market and the competition? Why should product managers be under any more pressure to make sound decisions than finance managers or sales and marketing teams? The pressure is on to get it right. The theory’s great, but….

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Product Management Product Manager Technical Review Customer Experience 80

Product Bookshelf

FEBRUARY 13, 2017

The breadth of knowledge you need to be an effective product manager is very complex. ” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. The Whole Product.

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Product Management Product Manager Management Management 81

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. For example, our Sales team is now able to give segmented customer feedback to our product leaders to influence our roadmap.

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User Testing Data Visualization Customer Experience Customer Feedback 184

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. At your company, they might be called Chief Product Officer, VP Product, Director of Product Management, or Group Product Lead. Each department wants to hire in its own image.

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Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

The Product HQ

APRIL 20, 2024

There is no shortcut to becoming a B2B product manager. These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

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Intercom, Inc.

JANUARY 20, 2022

Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. When people detect a bottleneck in the system, the operational cadence of the company starts slowing down. You can’t just leave that up to us.”

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Feedback Software Reporting Tools Product Research Data Visualization 249

The Product HQ

FEBRUARY 6, 2023

Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. How do you figure out what your customer needs from your product? Then you’ve come to the right place.

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User Testing Research Software Feedback Software Data Visualization 52

Mironov Consulting

FEBRUARY 6, 2020

Companies in the foreign exchange markets make a lot of money. Most of us have seen Pirate Metrics , Qualified Marketing Traffic, or Net Promoter Score. Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. That will boost revenue.” One-time deep discounts will pull in more marginal deals.”

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Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  (See the chocolate cake problem.)

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Information Weak Development Team Reporting Tools Technical Review 98

Intercom, Inc.

JANUARY 25, 2023

Product-led growth (PLG) has been embraced by SaaS companies of all sizes as a scalable approach to growing a business, but it is especially appealing in times of economic uncertainty and soaring acquisition costs like we’re experiencing today. It was an amazing journey to build a marketing automation-type solution and a company.

Analytic Tools 118

Analytic Tools Customer Experience B2B User Testing 118

Userpilot

MARCH 6, 2020

Aunkita Nandi – Managing Director and Product Manager at Tier5 Technology Solutions Pvt Ltd – web development and digital marketing products. Kinga Odziemek – CEO of Brainy Bees , content marketing, social media, PR and link building agency for SaaS, tech and B2B companies. Women in SaaS.

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The Product Coalition

MARCH 21, 2019

Why Defining Product Strategy is Hard Strategy Overload One of the challenges with the word “Strategy” is that it is an overloaded term. There may be a sales strategy, a marketing strategy, and product strategy, and operational strategy, an technology strategy, etc. Marketing has to talk about it. Sales has to sell it.

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Strategy Analytic Tools Technical Review Customer Experience 60

Split

DECEMBER 10, 2020

Back when I was a freshly-minted product manager, my boss sent me to a workshop led by Pragmatic Marketing. Each of us arriving at that class at the fancy waterfront hotel felt a little special, excited to have been entrusted with charting the course for our product. Your opinion, although interesting, is irrelevant.

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User Testing Customer Experience B2C Weak Development Team 59

Intercom, Inc.

MARCH 22, 2018

That company would go on to be acquired by TaskRabbit, where he helped 3x core business volume as co-head of marketing. I was on a small web property that didn’t have a lot of funding and no marketing, and we had to figure out how to grow it, so that was a great experience. We raised a $1.5-million now Homeadvisor).

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