Product Talk

MAY 13, 2020

That new or different human behavior becomes the product outcome that focuses the work of a product team. For another example, let’s imagine a product team working on a B2C subscription product. They group and align these unmet needs as opportunities under their desired product outcome.

Product Research 354

Product Research User Testing Customer Experience Feedback Software 354

Mixpanel

NOVEMBER 8, 2021

Start by talking to business stakeholders, like your leadership, customer success, marketing and more. This is particularly important when you’re product-led. As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Good Product Manager

MARCH 29, 2016

Upcoming Product Management and Product Marketing Events. SiriusDecisions Summit (May 24-27 in Nashville): I mentioned the presentation on The Art and Science of Identifying and Prioritizing Customer Needs above, but that’s just one of the reasons that product management professionals should attend Summit.

Events 60

Events Product Research User Testing Customer Feedback 60

The Product Coalition

JUNE 15, 2020

Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. What Are the Benefits of a Product-Led Growth Strategy? Or , you could let your product do the talking.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

The Product Coalition

AUGUST 6, 2023

Do we need to escalate any critical issues to company leadership? How do product managers lead standups? The above mentioned sounds simple enough, yet, we still find many stories online and on social media about challenges product leaders face when it comes to leading daily standups successfully.

Reporting Tools 138

Reporting Tools Research Software Product Research User Testing 138

The Product Coalition

FEBRUARY 4, 2024

If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). If you are in B2C it’s usually different personas. The description of the profile is important because you want to create a common understanding of what you mean. Next week I’ll talk about how to address them.

Framework 127

Framework Reporting Tools Definition B2C 127

NextBigWhat

JULY 30, 2020

Creator product managers: People that thrive in this role operate best during the product-market fit journey. It’s up to great product leadership to identify which type of PM role any individual would succeed in and put them there. Same deal with the type of company (B2B vs B2C vs D2C vs industry).

Product Management 52

Product Management Product Manager B2C User Testing 52

Amplitude

APRIL 11, 2019

Great products emerge from empowered, fully Great products emerge from empowered, fully cross-functional teams. There’s no perfect, one-size-fits-all leadership model. It does not imply some sort of hierarchy between product and X (e.g. Finally, it is not about products “marketing and selling themselves.”

Data Visualization 112

Data Visualization User Testing B2C Customer Experience 112

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. of product managers report to the CMO (the most), while 6.7%

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

The Product Coalition

JUNE 17, 2019

Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left.

B2C 69

B2C Framework Data Visualization Analytic Tools 69

The Product Coalition

JANUARY 17, 2021

For a B2C startup (say a mobile app of some sort), the details are different but the idea is the same: initially, they will hear about you but won’t download the app. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Now your pipe is blocked at the second R. your pipe is no longer blocked!

User Testing 109

User Testing Customer Experience B2B Reference 109

Mind the Product

OCTOBER 19, 2016

It seems to me that the problems for a product manager come from three main areas: Incomplete understanding of market or competitors. Making a decision without knowing the impact on our core customer segments (B2C) or our biggest customers (B2B) means we will be at risk of delivering something that is perhaps irrelevant or irritating.

Product Management 81

Product Management Product Manager Technical Review Customer Experience 81

Product Bookshelf

FEBRUARY 13, 2017

The authors outline a concept called a product manifesto which is a statement of guiding vision and principles for you and your job as a product manager. The sales and marketing functions are described in detail with recommendations on how to manage these critical relationships.

Product Management 81

Product Management Product Manager Management Management 81

Userpilot

JULY 30, 2021

The product manager role can vary greatly, especially because of factors like: Company size and company culture. Type of product (B2B, B2C). Adjacent roles (customer success, design, product marketing, etc.). Product leadership style. In general, these are the responsibilities of a product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Informing our approach to the market. This final assumption in particular was no longer true or useful.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. Each department wants to hire in its own image. Let’s unpack.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Intercom, Inc.

JANUARY 20, 2022

Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. If you have any kind of good product-market fit, you will get copied, and once you get copied, there’s no reason to pick you over other companies.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

The Product HQ

FEBRUARY 6, 2023

We’ve broken up the senior product manager interview questions guide into the following categories: Product Management Questions Product Planning Questions Product Strategy Questions Leadership Questions Let’s take a look at the questions in each category. These team activities run independently.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Mironov Consulting

FEBRUARY 6, 2020

Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. Products are easy to try or test before purchase. If we offer online surveys, which product marketing teams haven’t fielded a survey in the last quarter? But I find they don’t map well to enterprise companies.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Mironov Consulting

JULY 27, 2023

 Product folks spend at least half of their time with their maker teams (product, engineering, design) trying to build and ship software that’s of broad interest to the market segment.  Plus  (See the chocolate cake problem.) Of course, it’s not that simple or clean.  If

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Intercom, Inc.

JANUARY 25, 2023

Mickey: We’re seeing the consumerization of SaaS, meaning that more and more B2B SaaS businesses are realizing they need to deliver a customer experience at the B2C level. Usability and time to value are becoming critical to chief product officers because guess what? Liam: Where does the B2B customer journey come into this?

Analytic Tools 118

Analytic Tools Customer Experience B2B User Testing 118

Userpilot

MARCH 6, 2020

Publicis Sapient, for example, has a great Women’s Leadership Network (WLN). In Product in general, and especially in the tech sector, we need more women. I am responsible for the Product Roadmap and I execute it in cooperation with all development teams. Recognise and embrace your uniqueness. Then I went freelance.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

The Product Coalition

MARCH 21, 2019

At a large B2C media company, I found that there was an over-arching strategy but it was formulated with little input from each of the business units, which continued to operate independently and never actually made the sacrifices necessary to implement it. For an early stage company trying to find product market fit?—?the

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

Split

DECEMBER 10, 2020

Next, there is either a doubling-down to “try harder” based on “minor adjustments” or there is a reorganization under new leadership with new milestones and dates and the process starts all over again. Entrepreneurs, out of survival, know they must find product/market fit before they scale. But what about the rest of us?

User Testing 59

User Testing Customer Experience B2C Weak Development Team 59

Intercom, Inc.

MARCH 22, 2018

million round of venture funding from First Round Capital and others, scaled the team, got somewhat of product/market fit, but ended up selling early to TaskRabbit. Upon joining that team, I led online marketing and user acquisition growth for about a year. Adam: Did Thumbtack also reach product/market fit faster?

Analytic Tools 189

Analytic Tools Reporting Tools Data Visualization User Testing 189