Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. of product managers report to the CMO (the most), while 6.7% Any objections?

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Good Product Manager

MARCH 29, 2016

How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. Upcoming Product Management and Product Marketing Events.

Events 60

Events Product Research User Testing Customer Feedback 60

Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!)

Events 60

Events Leadership Marketing Product Management 60

Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!)

Events 60

Events Leadership Marketing Product Management 60

Userpilot

JULY 30, 2021

Different types of product managers. Challenges of the product manager role. Upsides of the product manager role. The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. What does a product manager do? Let’s dig in!

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

The Product Coalition

FEBRUARY 4, 2024

Your product’s value needs to be defined, delivered, and perceived as such by your customers. If this isn’t challenging enough, what your customers want and need varies based on their profile and maturity with your product. Do all of your customers use it the same way and for the same purpose? Likely not.

Framework 123

Framework Reporting Tools Definition B2C 123

Amplitude

APRIL 11, 2019

Great products emerge from empowered, fully Great products emerge from empowered, fully cross-functional teams. There’s no perfect, one-size-fits-all leadership model. It does not imply some sort of hierarchy between product and X (e.g. Finally, it is not about products “marketing and selling themselves.”

Data Visualization 112

Data Visualization User Testing B2C Customer Experience 112

NextBigWhat

JULY 30, 2020

Craftspeople product managers… These are folks that are really good at taking something existing and making it consistently better. They are experts in understanding existing users. The Craftsperson product manager is the main type of PM role you’ll find at a larger company. These are experts in customer development.

Product Management 52

Product Management Product Manager B2C User Testing 52

The Product Coalition

JANUARY 17, 2021

A large potential customer comes in, and you need to shift priorities to do whatever it takes in order to convert them. I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. Let’s see why it happens.

User Testing 109

User Testing Customer Experience B2B Reference 109

Intercom, Inc.

OCTOBER 29, 2019

At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. What is customer segmentation? This final assumption in particular was no longer true or useful.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Mind the Product

OCTOBER 19, 2016

Why should product managers be under any more pressure to make sound decisions than finance managers or sales and marketing teams? Firstly, product managers should look to own the success of their products, including the commercial and customer satisfaction performance. It’s a question of responsibility:-.

Product Management 82

Product Management Product Manager Technical Review Customer Experience 82

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. B2B PMs focus on the professional buyer persona , and their customer data relies on industry news, site visits, and industry trends. Both require hard and soft skills to become an adept product manager.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Product Bookshelf

FEBRUARY 13, 2017

Lawley and Schure emphasize the concept of the whole product (i.e., everything related to product success including pricing, operations, customer support, go to market planning). The buck stops with the product manager. You’ll find a lot of great advice and fine points of product leadership.

Product Management 81

Product Management Product Manager Management Management 81

The Product HQ

FEBRUARY 6, 2023

Your experience either as a product manager or a professional working in the field of product management. The defining elements that make you the best fit for the job. This guide provides answers to some of the most common and challenging questions that candidates have to deal with in a senior product manager interview.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. Each department wants to hire in its own image. Let’s unpack.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Mironov Consulting

FEBRUARY 6, 2020

Why KPIs from consumer companies don’t fit well with B2B/enterprise. Let’s acquire Company X and upsell their product to all of our current customers.” BigCorp has $2M set aside for Blockchain research. 2] The Most Visible KPIs are from Consumer-Focused Companies. 1] Generic KPIs? Diminishing returns.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

JANUARY 20, 2022

Since then, in anticipation of Intercom’s R&D plan for 2022, we started looking at our internal cadence of productivity and kicked off a project to evaluate each process from ideation to shipping. And sure enough, the feedback was that things were starting to slow down. Being open to feedback. or “Who’s making the decision?”

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Userpilot

MARCH 6, 2020

I chose a career in Product as it’s all about problem-solving and being ‘customer obsessed’ You have to be able to think quickly on your feet, to work with all types of stakeholders and more importantly, to use your EQ to your advantage at all times. What are the biggest challenges you face in your daily work?

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Intercom, Inc.

JANUARY 25, 2023

Although PLG is usually associated with free trials or freemium models, it’s a holistic strategy that goes beyond acquisition and can impact the entire customer lifecycle by digging into deeper parts of the funnel, tackling retention, expansion, and preventing the dreaded leaky bucket. Customers want to be self-sufficient.

Analytic Tools 118

Analytic Tools Customer Experience B2B User Testing 118

The Product Coalition

MARCH 21, 2019

Diffusion of Focus Product strategy is especially tricky because of the centrality of a product to any business. It it at the intersection of customer, tech, and business which means that everyone function in an organization is impacted by the product. Marketing has to talk about it. Customers have to buy it.

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

Split

DECEMBER 10, 2020

These aren’t “best practices,” because each of our problem spaces is unique, and there is no one size fits all solution. Building the right product isn’t about having the right opinion. Entrepreneurs, out of survival, know they must find product/market fit before they scale. How do you make this easier to do?

User Testing 59

User Testing Customer Experience B2C Weak Development Team 59

Intercom, Inc.

MARCH 22, 2018

I joined as a junior product manager and focused on their local marketplaces and e-commerce businesses. I was a consumer-facing PM and actually doing a lot of growth stuff before it was “growth hacking” – things like SEO, conversion rate optimization and lead generation. Adam: Did Thumbtack also reach product/market fit faster?

Analytic Tools 189

Analytic Tools Reporting Tools Data Visualization User Testing 189