Intercom, Inc.

DECEMBER 21, 2021

In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens. Later’s Farhan Virji on adapting B2C support strategies for B2B teams.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

The Product Coalition

SEPTEMBER 4, 2019

Moreover PM must handle tech, UX and business topics with efficiency. For example, a B2B product for developers might need a PO/PM with great technical skills while a pure marketing B2C product with low tech features might not. Design & UX / UI Tell me about a product you find very well designed? How did you do it?

Weak Development Team 60

Weak Development Team Product Research User Testing Research Software 60

The Product Coalition

JANUARY 25, 2021

Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well. Do it elegantly without over-promoting your product. Newsletters ?—?a

Product Research 94

Product Research User Testing Customer Experience Reporting Tools 94

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

Revulytics

SEPTEMBER 18, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager.

Data Visualization 75

Data Visualization User Testing Information Product Research 75

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. Even big B2B players (Business-to-Business) were interested in UX research. So, let’s dive in. Probably not.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Interested?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Book a demo and get started!

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

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B2B User Testing Technical Review Customer Feedback 60

Userzoom

MARCH 28, 2018

On 15th March 2018, UserZoom hosted Better UX London 2018, a day-long conference bringing some of the brightest UX talent and dazzling UX innovators together in one room. How long before UX truly takes a central position within organisations? Through consultancy, mentorship, and training he promotes digital best practice.

Customer Experience 50

Customer Experience User Experience User Testing Research Software 50

BrainMates

APRIL 30, 2018

This new idea is going to leverage artificial intelligence to better serve B2B customers with targeted advertising solutions to end customers, or real people out on the street. And if it’s a B2B and it’s B2C, then that obviously complicates the conversation. That would be my starting point. So what are you going to do now?

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

The Product Coalition

MARCH 14, 2023

Know Your Customer (KYC) in mobile app banking is designed to protect financial businesses against crimes like fraud and money laundering. On the user’s side, it’s a process where they need to verify their identity, address, and purpose of using the app. Make support easily accessible.

User Testing 138

User Testing Analytic Tools Data Visualization Research Software 138

DISQO

MARCH 13, 2017

Communications: Do your marketing messages resonate as strongly as they did when brand new? Make it Programmatic: Develop a discovery calendar for the year, by focus area, so that major areas like competitive analysis and website UX/UI are tested at least twice a year and other areas either seasonally or annually.

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Communications: Do your marketing messages resonate as strongly as they did when brand new? Make it Programmatic: Develop a discovery calendar for the year, by focus area, so that major areas like competitive analysis and website UX/UI are tested at least twice a year and other areas either seasonally or annually.

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Communications: Do your marketing messages resonate as strongly as they did when brand new? Make it Programmatic: Develop a discovery calendar for the year, by focus area, so that major areas like competitive analysis and website UX/UI are tested at least twice a year and other areas either seasonally or annually.

Product Research 40

Product Research User Testing Testing Data Visualization 40

The Product Guy

JUNE 18, 2020

The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations. It’s cyclical.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. On the other hand, knowledge of the basics of UX design was in the first place.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Userpilot

SEPTEMBER 23, 2022

If you’re in charge of your SaaS company’s growth management, you’re likely dealing with a churn reduction nightmare. Customer churn is a big problem in SaaS companies where monthly recurring revenue is a necessity and buyers have multiple options. According to Accenture’s research , US companies lose about $1.6

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Product Talk

MAY 10, 2023

It involves strengthening your understanding of business outcomes , fostering collaboration in product trios , and cultivating many other habits like conducting regular story-based interviews , mapping opportunities on the opportunity solution tree , and identifying and testing assumptions. Teresa: Who are your typical customers?

Product Research 130

Product Research User Testing Feedback Software Research Software 130

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup. Business-to-consumer (B2C) targets individuals and families. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Gainsight

JULY 1, 2022

A traditional model based on the marketing and sales funnel no longer works effectively to build sustainable growth for subscription-based SaaS. The solution? We have seen companies achieve durable growth and success by deploying a PLG model across different market segments in B2B and B2C. Mickey Alon. Key Findings.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

JUNE 19, 2020

As more and more SaaS companies wake up to the fact that we live in a product-led era, improving product experience is becoming a top priority. Nowadays, SaaS companies need to let their products do the talking. Virtually everyone in SaaS knows about user experience (UX). Your product’s in-app onboarding.

Customer Experience 84

Customer Experience Research Software User Testing Product Research 84

Userpilot

JUNE 19, 2020

As more and more SaaS companies wake up to the fact that we live in a product-led era, improving product experience is becoming a top priority. Nowadays, SaaS companies need to let their products do the talking. Virtually everyone in SaaS knows about user experience (UX). Your product’s in-app onboarding.

Customer Experience 52

Customer Experience Research Software User Testing Product Research 52

Userpilot

MARCH 28, 2022

For example, if your prospects are small business owners, your content strategy should offer solutions that help them run a smoother business and some tips to increase profits. They include: Social media : social media marketing involves creating and distributing content on whatever platforms work best for your target market.

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Mixpanel

FEBRUARY 23, 2021

For a SaaS company, he looks for things like “less than 2% monthly churn” (the flipside of retention), a “clear path to $100k MRR” (growth), and a “5% conversion rate from free to paid” (profitability). ” Startup Grind Jaclyn Allen, Partner Success Manager, and Daniel Reilly, Software Engineer, Startup Grind.

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User Testing Onboarding KPIs Product Research Startups 130

Imaginary Cloud - Design

JANUARY 30, 2020

In the last year, major companies in business intelligence (BI) digital solutions, such as Qlik and Tableau were already investing on it. However, it's essential that businesses don't underestimate those tools' UX design. It doesn’t matter how much potential a tool has if it’s too difficult or too unpleasant to use.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In recent years, product marketing has become a standalone sub-team of SaaS marketing departments.

Feedback Software 108

Feedback Software Research Software Product Marketing User Testing 108

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In recent years, product marketing has become a standalone sub-team of SaaS marketing departments.

Feedback Software 89

Feedback Software Research Software Product Marketing User Testing 89

Userpilot

MARCH 31, 2021

At the same time, 80% of SaaS conversions happen at the 40-day mark. Our research shows that it is actually the time it takes for users to reach your “ Aha Moment! ” Short free trials (7 days) are great for adding urgency to the buying process but are more likely to be used by B2C companies. Just ask them. Short vs Long.

Analytic Tools 98

Analytic Tools Research Software User Testing Customer Experience 98

Userpilot

SEPTEMBER 20, 2021

It might seem ludicrous how many SaaS apps you can try for free these days. Product-led growth is a popular SaaS go-to-market strategy that uses the product itself to drive customer acquisition, activation, conversion, and retention. Both B2B and B2C buyers increasingly want to self-serve. It’s called product-led growth.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98