Ask Benny

JULY 1, 2019

A B2C product manager can bring a B2B product, methodologies of optimizations and analytics, while a B2B product manager may bring a B2C product, an experience of juggling prioritization and very technological understanding. Should a product manager have a very deep marketing, UX or engineering background? The message is clear.

Product Management 78

Product Management Product Manager Weak Development Team B2C 78

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

Ask Benny

JULY 1, 2019

A B2C product manager can bring a B2B product, methodologies of optimizations and analytics, while a B2B product manager may bring a B2C product, an experience of juggling prioritization and very technological understanding. Should a product manager have a very deep marketing, UX or engineering background? The message is clear.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

A B2C product manager can bring a B2B product, methodologies of optimizations and analytics, while a B2B product manager may bring a B2C product, an experience of juggling prioritization and very technological understanding. Should a product manager have a very deep marketing, UX or engineering background? The message is clear.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

A B2C product manager can bring a B2B product, methodologies of optimizations and analytics, while a B2B product manager may bring a B2C product, an experience of juggling prioritization and very technological understanding. Be a Generalist Should a product manager have a very deep marketing, UX or engineering background?

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

A B2C product manager can bring a B2B product, methodologies of optimizations and analytics, while a B2B product manager may bring a B2C product, an experience of juggling prioritization and very technological understanding. Be a Generalist Should a product manager have a very deep marketing, UX or engineering background?

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Userpilot

NOVEMBER 21, 2023

Instead of staying in the zone of most competence, divide your attention across all aspects of the product, like the business, tech, and UX. For example, B2B companies work differently from B2C businesses, and feature factories are very different from innovation factories. To get your message across, learn to speak their language.

Technical Review 82

Technical Review User Testing Product Management Product Manager 82

The Product Coalition

SEPTEMBER 4, 2019

Moreover PM must handle tech, UX and business topics with efficiency. For example, a B2B product for developers might need a PO/PM with great technical skills while a pure marketing B2C product with low tech features might not. less than one or two different teams mentioned (UX, dev, marketing, BI…). How did you do it?

Weak Development Team 60

Weak Development Team Product Research User Testing Research Software 60

The Product Coalition

JANUARY 25, 2021

Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well. When there are no new developments occupying the majority of your time?

Product Research 94

Product Research User Testing Customer Experience Reporting Tools 94

Userpilot

APRIL 20, 2022

B2C companies typically offer straightforward solutions to end consumers, and longer trial periods, so the benchmark is 57%. Also, keep in-app prompts contextual ; you want to send the right upgrade message at the right time so that you don’t come off as ‘sales-y.’. use segmentation to trigger in-app upgrade messages contextually.

Analytic Tools 90

Analytic Tools Feedback Software Data Visualization User Testing 90

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. First – as I mentioned above already – they associate personalization with adding a few ‘personal touches’ like first name tags to their emails/ in-app messages, or sending birthday wished to their customers.

Analytic Tools 96

Analytic Tools Software Review Data Visualization Customer Experience 96

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. You need to take a more personal approach and customize and personalize each message at each touchpoint along the journey to be specific for each account you are trying to convert. Enterprise SaaS marketing, however, is a different story entirely.

Enterprise 91

Enterprise Strategy Marketing Outbound 91

Intercom, Inc.

OCTOBER 13, 2022

And finally, a new tooltips feature – our first ever customer-initiated message type. When we talk to you, our customers, we hear you talk about the same challenges across B2B and B2C companies and industries. Intercom customers typically see a 31% increase in engagement after implementing in-product messages”.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

The Product Coalition

DECEMBER 15, 2020

Therefore, we decided to share our experience on how to create a product card in a B2C mobile app so that it leaves no doubts among users. They add information about free shipping, the end of the discount, alert messages about there is only one product left or if there are a lot of people interested in this item.

Feedback Software 127

Feedback Software Technical Review User Testing Customer Feedback 127

Revulytics

SEPTEMBER 18, 2019

In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager. Most B2B enterprise products aren’t blessed with the data and traffic of a B2C product. Third are heatmaps. Actually, no.

Data Visualization 75

Data Visualization User Testing Information Product Research 75

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Userpilot

JUNE 27, 2022

For instance, a marketing message for a developer will not apply to a product manager. Traditional B2B or B2C or B2B2C marketing won’t work on developers. In-app guidance offers support to your users using short messages that drive user engagement and lead to product adoption. Developers are difficult to market to.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Intercom, Inc.

DECEMBER 21, 2021

Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C. So I think that’s where B2C has a much higher level of impact than B2B. We can distill it, we just need to get it out” It’s the same thing in product management.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

DISQO

MARCH 13, 2017

Communications: Do your marketing messages resonate as strongly as they did when brand new? Make it Programmatic: Develop a discovery calendar for the year, by focus area, so that major areas like competitive analysis and website UX/UI are tested at least twice a year and other areas either seasonally or annually.

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Communications: Do your marketing messages resonate as strongly as they did when brand new? Make it Programmatic: Develop a discovery calendar for the year, by focus area, so that major areas like competitive analysis and website UX/UI are tested at least twice a year and other areas either seasonally or annually.

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Communications: Do your marketing messages resonate as strongly as they did when brand new? Make it Programmatic: Develop a discovery calendar for the year, by focus area, so that major areas like competitive analysis and website UX/UI are tested at least twice a year and other areas either seasonally or annually.

Product Research 40

Product Research User Testing Testing Data Visualization 40

Userpilot

APRIL 29, 2021

These features are more than in-app messages. Behavior-responsive messaging. Walkthroughs and targeted messaging. Walkthroughs and targeted messaging. Behavior-responsive messaging. Behavior-responsive messaging. They should know that you are constantly building a better product for them. Key Features.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Userpilot

JULY 5, 2022

Failing to do either of them will send the wrong message to users – that giving feedback is pointless and they won’t bother in the future. B2C Incremental innovation example- Apple’s iPhone. Once you collect and analyze the feedback, make sure to act on it, and keep them up to date on the progress you’re making.

Feedback Software 93

Feedback Software Analytic Tools Research Software Product Research 93

The Product Coalition

APRIL 15, 2019

Some analytics tools work better for mobile, or web or B2C or B2B. This category shares a lot of overlap with what your UX team is likely using. For example, when we are working on slack chatbots we will use slack’s message builder combined with sketch or PowerPoints to design a conversation journey.

Data Visualization 60

Data Visualization Analytic Tools Research Software Feedback Software 60

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. Even big B2B players (Business-to-Business) were interested in UX research. Think of it as your compass for navigating the world of B2B research.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

Userzoom

MARCH 28, 2018

On 15th March 2018, UserZoom hosted Better UX London 2018, a day-long conference bringing some of the brightest UX talent and dazzling UX innovators together in one room. How long before UX truly takes a central position within organisations? Through consultancy, mentorship, and training he promotes digital best practice.

Customer Experience 50

Customer Experience User Experience User Testing Research Software 50

Userpilot

JUNE 22, 2021

If a SaaS team receives a message from an experienced customer who has discovered a bug within the product, customer support should be able to provide them with assistance. The post 3 Customer Success Strategies That Save on Customer Support appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

Userpilot

JULY 26, 2021

In both B2B and B2C, buyers want to self-serve. This is about showing the right user the right message at the right time in their user journey. UI/UX designers. This is an interview with Joe Thomas, the CEO and Co-founder of Loom, a convenient video messaging tool. Userpilot features. Targeting disengaged users.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Difference between B2C and B2B customer experience. B2B businesses typically have longer and more complex buying processes than B2C.

Customer Experience 92

Customer Experience B2B User Testing Customer Feedback 92

BrainMates

APRIL 30, 2018

And if it’s a B2B and it’s B2C, then that obviously complicates the conversation. And actually just going in and interviewing, and seeing the amount of messaging and advertising that’s going out, and what it’s costing them and what it’s worth to the business there. You can see it.

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. Works with: Manages a team of developers, UX designers, and QA engineers.

Feedback Software 88

Feedback Software Research Software Analytic Tools User Testing 88

The Product Coalition

MARCH 14, 2023

Top reasons for user churn across apps in general Due to the nature of mobile — no matter what the service — customers want an easy B2C experience. Rather than showing an error in the month day year format, pre-set the format for the user so they don’t get frustrated by an error message. Automate the format.

User Testing 139

User Testing Analytic Tools Data Visualization Research Software 139

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates. The messaging and ad testing process typically begins with creating multiple ad variations.

User Testing 92

User Testing Feedback Software Product Research Analytic Tools 92

Userpilot

APRIL 18, 2024

As most traffic comes from mobile users and they have a lower tolerance for poor UX/UI , optimize your pages for mobile devices. The average B2B SaaS conversion rate is around 18-29% , while some B2C companies, like Netflix, get as high as 93%. Sign-up pages with one field (email address) and SSO have the highest conversion rates.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Marketing 86

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup. Business-to-consumer (B2C) targets individuals and families. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Userpilot

NOVEMBER 20, 2022

You can also find distinct differences in ACV between B2B and B2C companies. An RJMetrics study revealed that the average B2B user has an ACV of $1,080, which is more than 10 times that of a B2C customer – $100. Therefore, you need to customize your messages to address specific concerns directly.

Feedback Software 95

Feedback Software Onboarding KPIs Customer Experience Customer Feedback 95