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The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups

Andrew Chen

Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. Early startups should opt out of all of this. and think that’s what caused their success: Great brand. How does brand help these cohorts?

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Connect and conquer ? build your brand by staging events

Intercom, Inc.

Product positioning, knowledge and brand awareness are your first ports of call in the early days. Get comfortable traveling to your audience rather than expecting them to come to you, whether that’s conferences related to your product or meetups organised by like-minded people. It’s not a conference’s job to do a good job for you.

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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. A few years ago you saw a trend were products would launch a huge conferences like SXSW.

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Product Conferences In 2021 You Can’t-Miss

Userpilot

Wondering what the best product conferences of 2021 are? February Product Conferences. We are already halfway through the shortest month of the year, but that doesn’t mean you have missed your chance at some quality conferences. What: The largest online product management conference in the world with years of digital experience.

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The 6 Conferences every Mobile PM Should Attend [Plus Free Tickets]

The Product Coalition

Answer: By carving out time in your crazy schedule to attend at least one of the following top-notch conferences. We’ve handpicked six conferences that are seriously worth that time in terms of quality content and people. First, this conference is essential for keeping a finger on the pulse of the mobile world.

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Top 10 Japanese Startups

freshtrax

This makes it a hot spot for startups in Japan because of how much potential there is to grow there. These investments stimulate entrepreneurship in Japan causing the Japanese startup scene to be hotter than ever before. Curious to know which innovative startups are successful in Japan? Related article? Market Capitalization.

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How to break into Silicon Valley

Andrew Chen

I find that a lot of my blogging has been less about inventing brand new ideas, but instead simply collecting and expanding on the current tech zeitgeist. Why I avoid conferences And in particular, I find writing to be much more powerful than going to conferences. There are endless varieties.