Product Management University

JANUARY 10, 2024

For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. The Product Positioning School of Hard Knocks Early in my pre-sales demo career, I had some demos where my audience was totally engaged and it felt like I hit it out of the park. Luckily, I figured it out early on in my pre-sales career!

Positioning 147

Positioning Research Software Healthcare Demo 147

Product Management University

FEBRUARY 12, 2024

It’ll do wonders for the sales pipeline and the results will show in your product revenue numbers. Be a Positive Person That Salespeople Love To Work With There’s a lot to unpack here, but DO NOT interpret this as “do whatever sales asks.” I came into a product marketing role from pre-sales. Our sales numbers backed it up!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Product Management University

JANUARY 8, 2024

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. That’s the simple secret to setting yourself apart from the competition in the sales process, especially the product demo. Here’s how to do it.

Research Software 147

Research Software Consulting Healthcare Differentiation 147

Product Management University

OCTOBER 17, 2023

Nothing eludes the ripple effect of your product management model, and sales enablement is no exception. Sales enablement encompasses a lot, but there’s one thing that still matters more than anything else when you’re a salesperson in the throes of the sales process. This is by far the most important part of sales enablement.

Product Research 130

Product Research Customer Experience Positioning Management 130

Userpilot

FEBRUARY 14, 2024

In the article, we look at 12 solid contenders for this title, covering a few most common use cases: In-app user engagement Sales funnel management Customer support Analytics and reporting Marketing Collaboration and project management Let's dive right in! For details, you need to contact their sales team. G2 rating 4.7/5

Data Visualization 103

Data Visualization Analytic Tools Reporting Tools Feedback Software 103

Product Management University

MAY 24, 2023

If you’re a solution consultant (SC), sales engineer (SE), or any other role that does sales demos, there’s nothing more uncomfortable than going into a demo and not knowing what you’re aiming for. In a lot of cases, the contact person is a lower level project person that’s been tasked to find a solution.

Demo 147

Demo Product Research Customer Experience Consulting 147

Product Management University

AUGUST 15, 2023

Those market segment priorities are just as valuable for product marketing and sales as they are product management. That context of WHY customers need to do something strategically is not only important for product teams, but it’s equally important for marketing, sales and customer success teams. Here’s a bonus.

Product Management 246

Product Management Product Manager White Paper Management 246

Alchemer Mobile

NOVEMBER 28, 2023

Increase Revenue and Customer Retention with the Oracle Cloud Initiator The Alchemer Workflow Oracle Cloud Initiator enables you to listen to events that take place across Oracle’s ecosystem of cloud-based enterprise tools, such as CRM, ERP, HCM, supply chain, sales automation, and commerce. Contact your Account Manager or request a demo.

Reporting Tools 130

Reporting Tools Feedback Software Customer Satisfaction User Testing 130

Product Management University

OCTOBER 13, 2023

sales demonstrates and sells the value of those features for every product. Why This Doesn’t Happen With a Portfolio Roadmap Think of a portfolio roadmap as an all-encompassing plan that, first and foremost, aligns product management, product marketing, sales and customer success teams to a set of high-priority, high-value customer outcomes.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. There’s only one framework and training curriculum that aligns product management, product marketing, sales and customer success to a common view of the customer.

User Testing 130

User Testing Research Software Market Research Roadmap 130

Product Management University

FEBRUARY 15, 2023

Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. When you adopt an aspirational approach to selling, here’s what you’re communicating to buyers throughout the sales process. If you’re the account executive or sales engineer, those are the obstacles you want to attack.

Product Research 130

Product Research Document Demo B2B 130

Product Management University

OCTOBER 23, 2023

Product marketing receives all the WHO, WHAT & WHY content from product management to create and communicate value messages that fill the sales funnel with influencers and buyers that have a need worthy of engaging with you.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Management University

OCTOBER 9, 2023

Here’s why a portfolio vision is so critical to the success of your products and how it elevates Product Management, Product Marketing, Sales and Customer Success teams to plan and execute more strategically. Think of your portfolio vision as the ultimate “strategic goal/outcome” your target customers want from your portfolio of products.

Vision 130

Vision Reporting Tools Product Research Workshop 130

Alchemer Mobile

DECEMBER 18, 2023

Increase Customer Retention and Grow Revenue with the Microsoft Dynamics 365 Initiator The Alchemer Workflow Microsoft Dynamics 365 Initiator enables you to listen to events that take place within Microsoft Dynamics 365, which is especially useful for sales organizations. Contact your Account Manager or request a demo. Ready to start?

Feedback Software 130

Feedback Software Reporting Tools Product Research User Testing 130

Product Management University

MARCH 24, 2021

Sales wants your product strategy aligned to its pipeline. If your target markets are clearly defined and you understand what’s driving those organizations from the top down, your product portfolio strategy should energize sales, marketing, customer success, engineering and executives (80/20 rule in play).

Product Strategy 298

Product Strategy Strategy Differentiation Vision 298

Alchemer Mobile

AUGUST 9, 2023

For example, Alchemer Workflow can listen to Salesforce and initiate a survey whenever a sales stage changes. When an opportunity closes, the customer is sent a survey about their experience during the sales process. Contact your Account Manager or CLICK HERE to learn more and request a demo.

Product Research 130

Product Research Feedback Software Events Feedback Loop 130

Product Management University

JANUARY 17, 2024

If you follow the exact same process before you build any features, you’ll make the customer on-boarding process exponentially easier, not to mention product positioning and sales demos. Here’s why. The onboarding process is where your job tasks stories come to life in the real world. It’s the ultimate acceptance test.

User Testing 130

User Testing Demo Events Positioning 130

Product Management University

OCTOBER 16, 2023

It gives sales and marketing a powerful story and most importantly one that’s simple to internalize and repeat because it’s customer centric, not product centric. Since this series is all about ripple effect, let’s look at the strategic ripple effect of strong portfolio positioning. This is what differentiates you more than anything.

Positioning 147

Positioning Product Research User Friction Differentiation 147

Product Management University

JULY 18, 2023

Does your product positioning need to be different than your sales narratives? Here’s what I can tell you now that I train product marketing managers and sales/pre-salespeople. Sales presentations and demos are nothing more than verbal positioning! It’s Simple It’s so simple and it works like a charm!

Positioning 130

Positioning Product Research Construction Demo 130

Alchemer Mobile

DECEMBER 1, 2023

Improve win rates with more effective customer feedback By Jasper Lipton, Alchemer Senior Product Marketing Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Sales leaders are being asked to deliver more revenue with fewer resources, and a strong win-loss analysis program can boost win rates by up to 50%.

Customer Feedback 130

Customer Feedback User Testing Customer Experience Data Visualization 130

Product Management University

JUNE 21, 2023

The end game is to open more doors for sales at the decision-maker/influencer level and give them higher quality leads that are warmer from the start. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! The most important thing to keep in mind is quality over quantity.

Product Marketing 130

Product Marketing Strategy Marketing White Paper 130

Product Management University

OCTOBER 11, 2023

Let’s start this discussion of integrating business processes vs. products with the spotlight on pre-sales, sales, and customer on-boarding since they bear the brunt of the ripple effect. You’re in the throes of the sales cycle and it’s product demo time. Here’s the scenario.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Product Management University

OCTOBER 10, 2023

My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. I guess that shouldn’t be a surprise since everything revolves around the products.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Intercom, Inc.

MAY 13, 2022

In every business and industry, customers will have questions or need support before, during, and after a sale. Most call centers field inbound calls from customers, while many also place outbound calls to make sales or follow up on customer requests. What is the difference between a call center and a contact center?

Reporting Tools 118

Reporting Tools Outbound Inbound Customer Satisfaction 118

Product Management University

OCTOBER 2, 2023

You’ll use whatever market data you can get at the higher product category level, come up with a reasonable product revenue number from there, and then see what sales will sign up for. Not exactly data-driven, right? Here’s the funny thing.

Marketing 130

Marketing Data Visualization Workshop B2B 130

Product Management University

OCTOBER 2, 2023

You’ll use whatever market data you can get at the higher product category level, come up with a reasonable product revenue number from there, and then see what sales will sign up for. Not exactly data-driven, right? Here’s the funny thing.

Data Visualization 130

Data Visualization Workshop B2B Product Marketing 130

Alchemer Mobile

DECEMBER 16, 2022

Please contact your sales professional or call 1-800-609-6480 to learn more. For more information, contact your Customer Success Manager, your sales professional (1-800-609-6480), or view our help documentation. Webhooks and API calls are only available to Enterprise customers. Available Today.

Data Visualization 130

Data Visualization Outbound Customer Experience Document 130

Product Talk

JULY 20, 2022

It can also mean that you get requests from sales that aren’t necessarily aligned with what your users want or need. Build Products for Your User, But Enable Sales to Sell. When building enterprise or B2B products, it’s a good rule of thumb to build products for your user while still enabling sales to sell. Tweet This.

User Testing 230

User Testing Customer Feedback Customer Experience B2C 230

Intercom, Inc.

MAY 13, 2022

These are points in which a customer comes in contact with your brand and where you can communicate with them to grab their attention. . This could help you shore up your marketing and sales efforts in ways that will have the biggest impact. A lot of times companies go even deeper when mapping customer journeys.

Customer Experience 223

Customer Experience User Friction User Testing Data Visualization 223

Product Management University

FEBRUARY 1, 2024

That level of direction gives your product marketing, sales and customer success teams a desperately needed vision and value story to better attract new customers and encourage the ones you have to keep paying.

B2B 147

B2B Vision Roadmap Framework 147

TechEmpower - Product Management

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

Generative AI 118

Generative AI Analytic Tools Research Software Reporting Tools 118

Product Management University

NOVEMBER 29, 2023

Fill the top of the sales funnel with more leads that are higher quality. His response was lengthy, which is what you’d expect from a newly minted entrepreneur. So I boiled it down to the following: “You do two things every chief revenue officer dreams about, and you have the metrics to back it up.” That’s a really good place to start.

Positioning 100

Positioning Workshop Messaging Demo 100

Intercom, Inc.

MAY 13, 2022

Once you determine a lead is interested in your brand, is willing to work with you, and is capable of making or influencing buying decisions, that lead has been qualified, moving forward in the pipeline to become a sales prospect. Captured leads are usually funneled from lead generation software tools into sales and marketing databases.

B2C 118

B2C Advertising Customer Experience B2B 118

Product Management University

SEPTEMBER 13, 2021

Why does the sales process often stall after the demo? The biggest reason the sales process stalls after a demo has just as much to do with the discovery phase as it does the demo itself. It’s a pretty safe assumption early in the sales process. Sales Discovery: Uncovering THE BIG WHY (Video). Guess what?

Demo 147

Demo Product Research Workshop Reference 147

The Product Coalition

JANUARY 27, 2024

Within the B2B ( SaaS ) sector companies diverge into two distinct types, each with unique challenges and focus areas: Product-led companies, wielding innovation as their weapon of choice, and sales-led companies, harnessing the power of charisma. Maybe it’s “sales led”. Sales-Led strategy: Sales-Centric Approach.

Feedback Software 132

Feedback Software Analytic Tools Onboarding KPIs B2B 132