customers simply 
Product Talk
NOVEMBER 22, 2023
These are the customer needs, pain points, and desires that, if addressed, will drive your desired outcome. This is how we’ll evaluate which solutions will help us best create customer value in a way that drives business value. Opportunity solution trees help you resolve the tension between business needs and customer needs.
Product Talk
OCTOBER 11, 2023
Desirability assumptions include why we think someone will want our solution as well as why we think our customers are willing to do what they need to do to get value from the solution. It’s easy to fall into the trap of thinking there is only one desirability assumption that comes in the form of: Our customers want our solution.
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Alchemer Mobile
MARCH 9, 2022
We all know that retaining customers costs less than acquiring new ones. So, why does it often get deprioritized in favor of customer acquisition and app downloads? Frankly, the answer to that question is this: For most brands, customer retention is a nut they still haven’t cracked. What is customer retention?
Alchemer Mobile
MAY 4, 2021
However, in-app surveys present an entirely unique opportunity to engage with customers and gather feedback in real time. We know NPS can be a powerful tool if used correctly, and recognize the value in having one metric to provide a holistic pulse on your customer experience. Customer sentiment. Well, we have the answer.
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Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
Alchemer Mobile
JUNE 8, 2022
When brands listen to and act on the voice of the customer (often referred to as “VoC”), it can completely revolutionize the way their business operates. Voice of the customer templates. Definition of the voice of the customer (VoC). Definition of the voice of the customer (VoC). What do your customers not like?
Product Talk
APRIL 8, 2020
For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions , and using the opportunity solution tree to guide their work. Please give us a quick overview of Simply Business.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company. Simply resolving a customer service issue or complaint is no longer enough— in a competitive, customer-obsessed environment, there is always room for improvement. And do all of this while reducing the ever increasing cost and complexity of customer care.
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At the end of the day, you’re building your product to meet customers’ needs and solve their problems. What better source of insight into what those are and how they’re changing than your customers themselves? You’ll learn: What voice of the customer programs are and why they matter.
Speaker: Vivek Bedi, Author of "You: The Product," Entrepreneur, and Digital Leader
Not all customers are the same. The spectrum of our customer bases reflects the unique makeup of our different generations, backgrounds, identities, and much more. We cannot just simply provide the same 'one size fits all' experience to make a quick customer here and there.
Speaker: Carrie Melissa Jones Founder, Gather Community Consulting
They simply move ahead with their communities and “iterate” as they go. Mediocre, copycat brand communities that fail to deliver on employee or customer expectations. Time and again, organizations assume that community member research is duplicative, cumbersome, risky, or incapable of yielding meaningful results.
Speaker: Nils Davis, Principal, NPD Associates
However, this begs the question on every product manager’s mind: “How do I tell if what I'm hearing from a customer is a need or 'just' a want?”. Storytelling is a way to keep everyone focused on the customer and their needs. This doesn't just apply when you're selling.
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