Dear Strategy

OCTOBER 6, 2021

On this month’s podcast ( Episode 130 ), I provided some tips on how to differentiate between a product strategy and a go-to-market plan. And that, by definition, will allow them to be more effective. Are you interested in strategy workshops and skill-building classes for your product managers or business leaders?

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

NextBigWhat

DECEMBER 28, 2020

As everything around us evolves, the product management role will get to play a crucial role in shaping up the new (digital) world. NoCode + API Product Management. It’s time to stitch them together and I believe, NoCode Product Management is going to be a crucial role in enabling businesses to go digital. Community).

Research Software 137

Research Software Feedback Software User Testing Product Management 137

Ask Benny

JANUARY 25, 2020

Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Ask Benny

DECEMBER 4, 2019

Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Product Talk

DECEMBER 20, 2023

If we can also identify where alternatives are falling short, we can quickly identify where we can differentiate. At his company, Ramsey Solutions, they coach product managers to respond with a similar set of questions that they call the “Great Idea Collaboration.” We can definitely explore that.”

Product Research 264

Product Research User Testing Customer Experience Differentiation 264

Intercom, Inc.

MAY 19, 2020

In our model, product teams effectively own a piece of the product, and consist of a Product Manager, Designer, and a few Product Engineers. Typically, a product manager will take on team strategy, a designer will take on UX and ensuring that the whole system fits together, and engineers will build, run and maintain our systems.

User Testing 245

User Testing Research Software Product Research Feedback Software 245

Johanna Rothman

MARCH 14, 2024

Your previous managers and potential managers don’t see the value of someone in your position. That’s because these managers think agile coaching and Scrum Mastering is a staff job, not a line job. Cutting overhead is definitely not personal—it’s all about how managers perceive an employee’s value.

User Testing 100

User Testing Agile Banking Consulting 100

The Accidental Product Manager

APRIL 19, 2021

If there is one job that most product managers would not want to have these days, it would to be a product manager for an independent book store. However, independent bookstores are still in business and it’s because of what their product managers have done that they are still around. Dealing With The Problem Of Amazon.

Books 118

Books Product Management Product Manager Events 118

BrainMates

JULY 31, 2023

Innovation Is Just Good Product Management By ADRIENNE TAN Innovation has become a buzzword in countless organisations. CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. In fact, the essential purpose of product management is to execute the principles of innovation.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Map out a problem space definition.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Ask Benny

JANUARY 25, 2020

Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Ask Benny

JANUARY 25, 2020

, Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

The Product Coalition

DECEMBER 5, 2019

Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Alchemer Mobile

JULY 13, 2021

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. Beforehand, make sure your team is aligned on: Their definition of product experience. After you’ve socialized your ideas, it’s time to set time for a formal kickoff.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Ask Benny

DECEMBER 4, 2019

Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult. Bad for the company.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Roman Pichler

JANUARY 8, 2019

For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? Invest in Quality and Proactively Manage Your Portfolio. Unfortunately, the development effort took longer than expected.

Product Research 216

Product Research Customer Experience User Testing Analytic Tools 216

Usersnap

DECEMBER 19, 2023

Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Definition of 1-to-5 Rating Scales Surveys 5 Types of 1 to 5 Rating Surveys 1. Semantic Differential Scale 5. Quickly jump to the best suitable section of this article ? Satisfaction Scale 2. Likert Scale 3. Star Rating 4.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Product Management University

DECEMBER 13, 2019

Before you build products or features or create any positioning, start with the solution — the customer’s definition of what they’re doing, why it’s critical to their business and the obstacles standing in their way. The Definition of a Business Solution. Both equate to more revenue! Related Articles.

Research Software 100

Research Software Product Research User Testing Workshop 100

Userpilot

OCTOBER 13, 2022

How can product managers avoid building parity products? In fact, the only differentiator you can use to stand out from competing parity products is price. To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability. Product parity definition.

Product Research 91

Product Research User Testing Feedback Software Research Software 91

Johanna Rothman

FEBRUARY 13, 2024

However, too many organizations don't differentiate between what they need to ship as experiments and when to finalize the product. Not the customer and definitely not the organization. The post Ship Decisions: Use Value to Decide When to Experiment and When to Finalize appeared first on Johanna Rothman, Management Consultant.

Customer Experience 87

Customer Experience User Testing Feedback Software Workshop 87

PMLesson's Ace the PM Interview

JULY 22, 2020

One of the most frequently asked questions from those aspiring to enter the product management field is: how technical do I need to be if I want to be a PM? PMs build and manage technical products. In this article, we will explore how technical a good product manager should be. Do I Need to Be Able to Code?

Reporting Tools 90

Reporting Tools Research Software Analytic Tools Data Visualization 90

Intercom, Inc.

JULY 29, 2020

Differentiating storytelling and personality in content is key for a few reasons. For example, a definitional post on in-app messaging will take a different approach than a post that seeks to impart an opinion or a new insight on the way in-app messaging should be done.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

The Product Coalition

MARCH 7, 2023

Many companies expect product managers, designers and other roles to be able to deliver good user interviews, but the training is often by trial-and-error. I compiled this guide back when I was training product managers on my team to be able to run user interviews. Why does this even matter? Do not tell them where to click.

User Testing 124

User Testing Customer Feedback Customer Experience Data Visualization 124

Product Management University

OCTOBER 22, 2019

I can even remember a time or two when we lost a deal because our attempts to differentiate with technical explanations made us sound like the worst solution. The easier way to differentiate your product and highlight superior value is to shift the value narrative from customer problems & features to customer outcomes. 995/person.

Differentiation 20

Differentiation Positioning Demo Definition 20

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. Summary of some concepts discussed for product managers. [0:38] The Creative Cloud was a definite risk. 7:06] How do you describe marketing?

User Testing 85

User Testing Product Research Marketing Research Software 85

The Product Coalition

JUNE 9, 2023

The key to understanding which level you are at lies in understanding where your differentiation is — at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). It definitely wasn’t the first handheld computer. Each level requires a different marketing strategy.

Education 113

Education Marketing Weak Development Team User Testing 113

Userpilot

AUGUST 26, 2021

That's SaaS product management hustling in the background to give you the best experience. In this ultimate guide to SaaS product management, we'll walk you through the benefits of SaaS over on-premise software and how you can build a successful product as a SaaS PM.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

PMLesson's Ace the PM Interview

OCTOBER 15, 2019

We talk to Azi, an Exponent alumni, on his journey to breaking into product management from a non-traditional/non-technical background. I am always learning something, whether it’s about product management, design, math, philosophy, economics, or cognitive science. Q: Who’s a product manager you admire? Brian Balfour.

Product Management 67

Product Management Product Manager User Testing Differentiation 67

Gainsight

JANUARY 18, 2024

The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. So, how can you differentiate your company in this environment? Customer Success (CS) definitely owns one part of the journey, but not until after a contract is signed.

Education 52

Education Customer Experience Data Visualization Advertising 52

Mind the Product

JULY 24, 2018

In this third post in his series on product management for manufactured products, Dustin Levy looks at how you prepare for launch. The question for the product manager is how many units should be allocated for these purposes. The product manager can’t control the overhead rate, but can make key decisions to reduce labor hours.

User Testing 73

User Testing Management Management Feedback Software 73

Pragmatic Marketing

FEBRUARY 25, 2020

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “But it doesn’t help the customer understand our unique differentiator vs. any other option in the market.” See below.).

Messaging 91

Messaging Research Software User Friction White Paper 91

Pragmatic Marketing

FEBRUARY 25, 2020

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “But it doesn’t help the customer understand our unique differentiator vs. any other option in the market.” See below.).

Messaging 91

Messaging Research Software User Friction White Paper 91

UX Planet

JANUARY 18, 2024

Now, you might ask, “What if I get fired for not doing what my boss or manager wants me to do?” Micheal Craig @toptal.com Understanding where to draw the line is what differentiates a persuasive designer from a deceptive designer. Let’s see if we can answer that question at the end of the article. Everyone is happy!!

Customer Experience 59

Customer Experience UX Branding Differentiation 59

The Product Coalition

FEBRUARY 20, 2018

Product management is an important organizational role. Product managers are typically found at companies that are building products or technology for customers. The product manager is often considered the expert of their products and is responsible for the strategy, roadmap, and feature definition for product.

Research Software 68

Research Software Product Management Product Manager User Testing 68

Mind the Product

MAY 5, 2020

Ahead of the ninth Global Accessibility Awareness Day (GAAD) on May 21st and, at a time where digital products are very much in the spotlight, we’re digging deep into accessibility to better understand how we, as product managers, can improve our digital products. Introduction. Accessibility or Usability? What should you tackle first?

Reporting Tools 113

Reporting Tools Research Software Product Management Product Manager 113