Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Intercom, Inc.

DECEMBER 20, 2022

Throughout the year, we’ve talked with and learned from industry leaders, experts, and innovators about a multitude of topics: from facing the tech slowdown to the dawn of machine learning, from the trends transforming customer support to using human insight to create memorable experiences. Paul Adams: Yeah, it definitely did.

Technical Review 118

Technical Review Software Review Customer Feedback Data Visualization 118

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Product positioning allows you to identify your market niche. What is product positioning?

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

PMLesson's Ace the PM Interview

JULY 6, 2020

Today, there's a rather substantial talent gap in the tech industry. It's been estimated that the number of open computing positions will exceed qualified candidates by nearly 1,000,000 in 2020. Lambda itself claims that 86% of its graduating students find a tech job paying $50,000/year or more within six months.

Software Review 85

Software Review Technical Review Web Development Web Developers 85

Alchemer Mobile

APRIL 14, 2020

How deep does your understanding of the technology go as a PM? And how much do you try to be, like, a subject matter expert from a technological standpoint compared to your engineering team? How do you manage executive expectations, customer expectations, and technical resources? So that’s me. Christy : Awesome.

Technical Review 246

Technical Review Technical Advisors Customer Experience User Testing 246

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. Understanding the Role Definition. Definition of PM role. Relative to other standard roles defined in an organization such as Ops, Marketing, Tech etc.,

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. They say write what you know.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Alchemer Mobile

MARCH 17, 2020

Due to rapidly-changing technology, customers have high expectations for the products they use. In comparison to the growth of the larger job market, the demand for PM roles in the US surpasses the increase in demand for all other roles combined by 5x. Challenge #1: I have too many responsibilities. The best place to start?

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

The Product Coalition

JANUARY 17, 2022

It’s easy to answer whether you have a product/market fit: can the revenue your customers pay for your product sustain (or even grow) your business? But how can you know whether your market-fit is strong enough, or if you’re focusing on the right audience? Product Can you tell if your product is on the right track?

User Testing 118

User Testing Product Marketing Marketing Software Review 118

UX Studio: Product Management

MAY 13, 2024

Our experiences range from large tech firms to startups, each partnership has carried unique challenges and experiences. For instance, if your designers are struggling to maintain a consistent design system due to a heavy design backlog, hiring a design system expert could be beneficial. Why Should You Work with a Design Agency?

Research Software 69

Research Software User Testing Product Research Feedback Software 69

Mind the Product

JUNE 18, 2019

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. Usual Benchmarks to Measure Product/Market Fit.

User Testing 169

User Testing Product Research Product Marketing Marketing 169

The Product Coalition

NOVEMBER 7, 2019

What Outsourcing Really is: Types and Opportunities When we say “outsourcing”, what we often mean is different levels of involvement, commitment, technical expertise, and responsibility. Let’s review the three key types of outsourcing arrangements and what the differences among them mean to you as a customer.

Technical Review 60

Technical Review Feedback Software Fractional CTO Weak Development Team 60

ProductPlan

JULY 13, 2023

Lesson 1: You can’t always get what you want And with all due respect to Mick Jagger and the Rolling Stones , you don’t always get what you need, either. The digital family center concept and 19 other new product ideas were submitted to a large-scale study to determine which had the greatest market potential.

Technical Review 88

Technical Review User Testing Data Visualization Product Management 88

Product Management Unpacked

JULY 19, 2018

I have worked in 14 startups, founded four, and have held executive positions for better than two-thirds of my career. I have been a part of product management and in a product manager role as it has matured in definition and visibility. I was an outsider; I like to think I still am. That’s been very rewarding.

Reporting Tools 109

Reporting Tools Technical Review User Testing Research Software 109

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product. Product go-to-market strategy.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Modus Create

MARCH 14, 2023

But in today’s era, where change is the only certainty, a clearer and more universal definition has emerged. Each example showcases how an enterprise successfully adopted digital products, platforms, or processes to make a positive impact on its bottom line. Now, they can do it all in minutes. The results were incredible.

Analytic Tools 98

Analytic Tools Reporting Tools Data Visualization Technical Review 98

Mironov Consulting

NOVEMBER 15, 2023

  Eye-popping valuations for AI firms are the bright exception to a down venture market. For perspective, AI has been incubating for a long time – which is typical for currently-hot tech stories.    After all, any sufficiently advanced technology is indistinguishable from magic.   (GDPR? 

Data Visualization 75

Data Visualization Artificial Inteligence Technical Review User Testing 75

The Accidental Product Manager

MARCH 21, 2022

The next big market for games will be on mobile phones Image Credit: Vain Shame. Videogame product managers are starting extend their product development definition and bring more of their complex, graphics-intense hits for consoles and high-end computers to mobile devices. Games for these systems have grown into a big business.

Product Management 123

Product Management Product Manager Systems Review Technical Review 123

Mind the Product

NOVEMBER 8, 2017

A few months ago, I was given the task of delivering a product using technology that our company had never worked with and that our team had never encountered. Our task was to deliver an extension to our core product in a technology that my current team had no expertise in. Our teams are great. Relevance to the Core Business.

Technical Review 72

Technical Review Technology Development Customer Experience 72

Alchemer Mobile

FEBRUARY 17, 2021

When you listen to your customers, you can make more informed product decisions, create a better mobile app experience, develop successful marketing campaigns, launch loyalty programs that actually retain customers, and much more. Definition of the Voice of the Customer (VoC). What do your customers not like?

Data Visualization 264

Data Visualization Customer Feedback Customer Experience User Testing 264

The Product Coalition

FEBRUARY 11, 2024

The value assessment framework allows you to identify gaps in any of the value layers — definition, delivery, and perception. I never had the opportunity to keep that promise, and the feature kept living: poorly written and unused, but providing a positive answer to RFIs and RFPs until I left 3 years later. Close the gap.

Framework 104

Framework User Testing Customer Experience Definition 104

Lenny Rachitsky

MARCH 5, 2024

I know many guides exist, but until this post, I’ve never had one definitive guide to share with people that doesn’t also overwhelm them. Product Hunt is a powerful signal on what the market wants, and it’s worth finding that out as soon as possible.” B2B versus B2C).

Startups 118

Startups Feedback Software Onboarding KPIs Technical Review 118

Userpilot

JULY 13, 2022

Startup product managers will learn a lot from the Review – blog from the First Round. Hacker Noon blog articles deliver a wealth of technical insights. Nir and Far covers a selection of personal and technical content, including posts on consumer psychology. First Round’s The Review. Hacker Noon. Mind the Product.

Blog 98

Blog Analytic Tools Research Software Feedback Software 98

The Product Coalition

OCTOBER 30, 2023

Increase the number of positive customer reviews by 20%. This alignment is crucial for product managers who often sit at the intersection of business, technology, and user needs. When I set OKRs for the product, we start by reviewing the company’s OKRs (or goals). Your segment revenue is $10 million.

Roadmap 114

Roadmap Feedback Software Onboarding KPIs User Testing 114

Modus Create

MARCH 8, 2020

As the world observes International Women’s Day on March 8th, it is a great reminder to celebrate the women that help drive Modus and support women in technology every day. While many articles focus on the lack of women in technology, that is not the approach I want to take. This is a positive trend and something to celebrate.

Research Software 105

Research Software Technical Review Feedback Software Analytic Tools 105

freshtrax

FEBRUARY 21, 2023

Although the number of tourists has plummeted in the past years due to the pandemic, the percentage of foreigners in Tokyo has been increasing since 2014 with internationalization rapidly progressing in the city. The first article focuses on his career journey and his opinions on the difference between the design market in Japan and the West.

Research Software 52

Research Software Technical Review UX Data Visualization 52

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. While this obsession with product/market fit is warranted since it remains so elusive, it is necessary but ultimately not sufficient for building a significant and enduring business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

The Product Coalition

MARCH 25, 2022

The overall technological progress enhances a lot of business areas, and financial technologies are certainly part of that dynamic. Taking into account the expanding usage of technologies in the financial industry, there is no wonder people started wondering how to make a fintech app. What is fintech?

Research Software 115

Research Software Feedback Software Reporting Tools Data Visualization 115

PMLesson's Ace the PM Interview

MAY 16, 2022

It is currently one of the most in-demand tech positions. This ultimately means it is a perfect time to jump into the security engineer role if you're interested in information technology security. If you have a background in engineering or network security, this position may be perfect.

Reporting Tools 52

Reporting Tools Engineering Technical Review Software Review 52

Pragmatic Marketing

NOVEMBER 16, 2019

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

ProductPlan

JUNE 1, 2023

Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. In short, organizations are making the wrong bets rather than messing up on the go-to-market or implementation fronts. We can’t do everything, so we must be choosy.

User Testing 83

User Testing User Friction Development Team Review Reporting Tools 83

Mixpanel

MARCH 3, 2022

One way of understanding this is that there is no single metric that can definitively tell you whether a product will or won’t succeed. So you gave them anonymous chat and positioned it in the app where it can’t possibly go unnoticed. The wins are not synonymous. The wins are not synonymous. Create counter metrics.

Data Visualization 114

Data Visualization Analytic Tools Technical Cofounder Weak Development Team 114

The Product Coalition

APRIL 7, 2021

Are you searching for the tech and design partner you can trust while building your mobile app together? If yes, you are definitely in the right place! Fireart engineers have vast expertise and domain knowledge in fintech, health tech, marketing and advertising, telecommunications, eCommerce and retail, and many other business sectors.

Research Software 113

Research Software Feedback Software Artificial Inteligence User Testing 113

Userpilot

JANUARY 27, 2021

What about software solutions they have to review based only on a single web page? A SaaS solution is easy to use if non-technical employees can learn it intuitively, with minimum support. Video content and customer reviews (ideally the two combined) are the best at conveying the “this software is easy to use” message.

Research Software 111

Research Software Feedback Software User Testing Data Visualization 111