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Is Your Product Messaging Impactful Enough?

The Product Cafe

☕ All About Product Messaging Many businesses rush to launch their products, often overlooking the significant role of product messaging. If you find yourself in this situation, revisiting and refining your messaging strategy immediately is crucial. Product messaging can be tricky to get right.

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Customer engagement guide: the what, why and how of effective messages

Intercom, Inc.

This means crafting a message strategy that truly engages its recipients on a regular basis. Below, we share key best practices for customer engagement, the anatomy of a good message, and a few examples to get your juices flowing. The anatomy of an effective message. Example messages that facilitate customer engagement.

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Writing coach Leslie O’Flahavan on the dos and don’ts of customer messaging

Intercom, Inc.

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. Fortunately, it’s not as elusive as you might think, and it can definitely be taught — writing coach Leslie O’Flahavan has spent over two decades doing just so. Say it like you mean it. Liam: Is there one that really gets to you?

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What is In-Product Messaging and How Do You Create It? (code-free!)

Userpilot

Here at Userpilot , we’re seeing more and more SaaS companies using in-product messaging as a way to communicate quickly and efficiently with their customers. In-product messaging displays to your customer inside your product while they are using it. A definition of In-Product Messaging. Not really, no.

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Customer Value 101: Definition, Formula, and 10 Strategies To Increase the CV for Your SaaS

Userpilot

Use interactive walkthroughs and in-app messages to provide continuous value and drive feature adoption and account expansion. The similarity between these two names may create misunderstandings, but you can’t find your customer’s lifetime value just by examining your customer’s perceptions.

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Is In-App Messaging Unethical?

Gainsight

As we adjust to these new definitions of business, we encounter an attitude that commonly occurs when people are exposed to new things: fear. You can create personalized messages with ultra-relevance to a user’s app activity, job title, role—or all three. What would’ve been better timing or messaging? And guess what?

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What are Dormant Users and How to Manage Them?

Userpilot

You can re-engage these users using a targeted win-back email or push notification with personalized messaging. You can then add these activities to your definition of dormancy. By analyzing customer analytics trends and comparing them to your benchmark definition of dormancy, you can identify these at-risk users early.