The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. If you are only beginning, it’s clear why.

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Naming User Testing Feedback Software Weak Development Team 128

Product Management University

AUGUST 15, 2023

If product priorities are shaped by market segment priorities instead of individual product needs, aren’t the priority debates just shifting from products to markets? It’s a logical question but the answer is a definitive no. Definitely yes but it’s not as complicated as you might think.

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Product Management Product Manager White Paper Management 246

Product Management University

FEBRUARY 1, 2024

The problem is you’re just getting started while the majority of your stakeholders are blissfully dusting off their hands thinking it’s done and eager to tackle the next product idea with carbon-copy expectations of success. The Product Version 1 and Done Dilemma – Root Causes!

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B2B Vision Roadmap Framework 147

Product Management University

OCTOBER 11, 2023

Product management has set everyone else up for success. Product marketing now has a differentiating message to fill the pipeline. Customer on-boarding teams implement with clear customer outcomes as their target, and the product has no major deficiencies that delay the go-live date or the revenue meter.

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Product Research Feedback Software Differentiation Management 130

The Product Coalition

AUGUST 14, 2022

One seasonality that definitely happens but I don’t have a clear explanation why, is with accelerator programs. For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. Something definitely didn’t work.

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User Testing Feedback Software Product Research Customer Feedback 125

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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Analytic Tools Research Software Feedback Software Product Research 52

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

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Weak Development Team Product Management Product Manager User Testing 267

Product Management University

APRIL 8, 2024

Before we dive into those, let’s look at a few opportunities where product management teams can take a much stronger leadership role in the organization. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities. It all starts with product management.

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Leadership Marketing Product Management Product Manager 147

The Product Coalition

FEBRUARY 11, 2024

The value assessment framework allows you to identify gaps in any of the value layers — definition, delivery, and perception. Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. Some even need to be left untouched.

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Framework User Testing Customer Experience Definition 105

Dear Strategy

AUGUST 25, 2019

Dear Strategy: “How do you make sure there is an effective inter-working between different levels in a dynamic strategy evolution?”. Dynamic Strategy Evolution” – that could be the name of a band! Most large companies have global product management functions and regional product management functions.

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Product Strategy Strategy Reference Workshop 40

Bain Public

SEPTEMBER 17, 2020

Bain Public’s SOAP™ methodology and tool offers a full picture of your product strategy, tactics, metrics and roadmap all in one place. SOAP™ is a methodology that Bain Public created for product planning and roadmap prioritization based on principles of Product Strategy, Lean Startup, User-centered design, Data Science and more.

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Framework Leadership Customer Communications Definition 52

The Product Coalition

JANUARY 13, 2021

When I first started teaching product management (at IDC’s Adelson School of Entrepreneurship ), I needed a way to break down strategic product thinking into distinct components that would help people understand and focus on one aspect each time. But products are never built for everyone.

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User Testing Definition Product Marketing Marketing 118

The Product Coalition

OCTOBER 26, 2020

Thinking and talking about the product definitely falls under this category. When it comes to the actual work products that product managers deliver: wireframes and user stories. Product Definition Itself Is Not Strategy So why do the CEOs say it is an important, strategic role?

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User Testing CTO Definition Product Research 126

The Product Guy

MAY 7, 2020

Primarily there are 3 major aspects to understanding and performing well as a Product Manager, which are as listed below: Understanding the Role Definition Hard Skills required for the Role Soft Skills required for the Role. Understanding the Role Definition. Definition of PM role. Product Strategy.

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Technical Review Research Software Onboarding KPIs Product Management 159

The Product Coalition

JUNE 9, 2023

Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.

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Education Marketing Weak Development Team User Testing 110

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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User Testing Customer Experience Customer Feedback Product Strategy 165

The Product Coalition

SEPTEMBER 10, 2023

But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. One of the things I say about it is that strategy starts with the goals. I’ll start with the former.

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Leadership Strategy User Testing Product Strategy 104

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

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Analytic Tools Feedback Software Research Software User Testing 59

Mind the Product

AUGUST 3, 2017

Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics.

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User Testing Data Visualization Product Management Product Manager 164

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

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Product Strategy Strategy Research Software User Testing 187

Roman Pichler

JUNE 14, 2016

What is a product ? It might be tempting to say, something we can market or sell. But when it comes to digital products, this definition has only limited applicability. Is that a product? Or is the entire website the product? A product, however, achieves success if it meets it business goals.

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User Testing Customer Experience Product Research Agile 210

The Product Coalition

NOVEMBER 15, 2020

Switching your point of view on strategy can go a long way in helping you become more strategic , so here is a quick guide. The Definition of Strategy According to Wikipedia, Strategy is “a high-level plan to achieve one or more goals under conditions of uncertainty”. In some ways, it only starts there.

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Leadership Definition Roadmap Strategy 89

Product Innovation Educators

JANUARY 13, 2020

She currently leads Product Management at Obo, where she is working on agile product management software that aims to reduce the high failure rates for new products. Before Creative Cloud, we had a product called CS Live, which was a total failure. The Creative Cloud was a definite risk.

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User Testing Product Research Marketing Research Software 85

The Product Coalition

SEPTEMBER 11, 2022

Things are definitive. Working in the startup nation, many of the product leaders I coach? And in the product world, often there isn’t a right or clear answer , which makes things complicated. Unlike what you might think, your job as a product leader is not always to clear uncertainty. But it’s a great starting point.

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Customer Experience Definition User Testing Engineering 112

The Product Coalition

JANUARY 4, 2021

at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). Each level requires a different marketing strategy. While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is.

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Education Marketing Weak Development Team Advertising 142

The Product Coalition

MARCH 12, 2023

We help them with their product strategy as well as building a strong product organization. That, of course, includes helping them hire the right people, and specifically the right product leader. This is definitely an important aspect to consider, and if you can’t work well with someone you can’t have them on your team.

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User Testing Product Research Consulting Leadership 107

The Product Coalition

OCTOBER 30, 2022

Note that the qualitative here is much more important than the quantitative definition. It’s much more important to say that we are trying to establish initial signals of product-market fit than to say that we need a certain ARR value. but definitely worth it, for more than one reason. It’s not easy?—?prepare

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Roadmap Travel User Testing Leadership 115

Userpilot

SEPTEMBER 20, 2023

There is a definite overlap between the two roles: problem-solving, cross-functional collaboration, and working to achieve organizational goals. There are also differences: product managers are more strategic and work across the whole product lifecycle , whereas project managers work is more focused on completing tasks within a time frame.

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Reporting Tools Customer Experience User Testing Research Software 105

Userpilot

JULY 30, 2021

The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager.

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Feedback Software Research Software Reporting Tools Product Research 98

The Product Coalition

JANUARY 24, 2021

The path that many product organizations take is to convert their roadmap (which is usually a work plan and not a real outcome-based roadmap) into the OKRs format. While these are definitely needed for the teams to know what to do, they are bad as OKRs, in the sense that they are not accounting for anything other than delivering software.

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Analytic Tools Customer Experience B2C Enterprise 181

ProductPlan

OCTOBER 6, 2022

So if you are looking to launch a new product or feature, you are prepared with some tips to reduce that blank page anxiety. Start with your company and product mission and vision. To fully realize this and empower product teams to change the world through their products and the people they serve, ProductPlan is more than roadmapping.

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Product Research User Testing Research Software Feedback Software 88

The Product Coalition

OCTOBER 3, 2017

Defining product KPI based on existing data is like looking for the solution under spotlight. That’s fine if the solution is there, but what if what we need to improve in our product market fit, or hack in our growth challenge, is hiding in the shadows? That helps us to define the product KPI.

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KPI User Testing Product Research Product Strategy 60

Userpilot

JANUARY 31, 2022

Before I take a dive into these different product management specializations you should be looking at when building up your product team , it’s worth noting that at their very core, all product managers have the same set of responsibilities and skills. Which Product Management Specialization is Right for you?

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Research Software Analytic Tools Feedback Software Product Research 98

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. It can be super refreshing and fun to talk to real people who use your product.

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User Testing Customer Feedback Customer Experience Data Visualization 121

Userpilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Monitor interest in certain topics over time with Google Trends.

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Userpilot

APRIL 7, 2024

So, whether you’re a new SaaS product manager, an experienced PM for traditional software, or just interested in gaining more knowledge, this article is for you. TL;DR SaaS product managers oversee the entire product lifecycle from product strategy to development and decline. Specify feature prioritization.

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Feedback Software Research Software Analytic Tools Data Visualization 40

Oren Steinberg

MAY 3, 2018

Defining product KPI based on existing data is like looking for the solution under spotlight. That’s fine if the solution is there, but what if what we need to improve in our product market fit, or hack in our growth challenge, is hiding in the shadows? The importance of articulating a product strategy .

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KPI User Testing Product Research Product Strategy 64