Remove Differentiation Remove Messaging Remove Roadmap Remove Vision
article thumbnail

Reinventing our wheel: The vision behind Intercom’s new Messenger

Intercom, Inc.

This evolution always starts with one thing: a clear product vision. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution. An inevitable slide into decline sounds ominous. Here’s how we did it.

Vision 118
article thumbnail

How Product Roadmaps Kill Outcomes [Dave Martin]

Userpilot

How is the outcome-based roadmap different from regular roadmaps? Dave Martin on how product roadmaps kill outcomes. TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. They lack vision and lead nowhere. A roadmap example.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Portfolio Management & the Strategic Ripple Effect 7 of 10 – Portfolio Positioning Is What Makes Your Product Positioning More Strategic

Product Management University

If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning! So even when buyers are only looking to buy one of your financial solutions, the lead message is always “greater financial flexibility to…strategic priorities.”

article thumbnail

Is Your Product Messaging Impactful Enough?

The Product Cafe

☕ All About Product Messaging Many businesses rush to launch their products, often overlooking the significant role of product messaging. If you find yourself in this situation, revisiting and refining your messaging strategy immediately is crucial. Product messaging can be tricky to get right.

article thumbnail

Jobs To Be Done (JTBD) – The Foundation of Great Presales Demos

Product Management University

What I mean is, the emphasis is on explaining how the product works as opposed to giving users a vision of what their job will be like if they use your product. Demo Scenarios Now that you’ve given them the roadmap for the demo, it time to start chipping away! There’s a big difference between the two.

Demo 113
article thumbnail

Product Portfolio Management & the Strategic Ripple Effect 5 of 10 – Integrating Business Processes vs. Products

Product Management University

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Problem 3 Product managers are now forced to erect detour signs all over their roadmaps to get customers up and running (…we need the revenue). Product marketing now has a differentiating message to fill the pipeline.

article thumbnail

Product Roadmap Presentation: 6 Examples Included Templates

Usersnap

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. So how to create and present roadmaps effectively?