Product Management University

APRIL 8, 2024

For purposes of this discussion, markets refer to market segments. Pepper in some competitive differentiation. Then, there’s all the in-betweens. For some, a market means a user or buyer persona. For others, a market is a customer department like IT or HR. It runs the gamut. We’re a retailer. We’re a wealth management firm.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Product Management University

DECEMBER 7, 2020

“80% of our customers are telling us that the customer experience has become their primary vector of differentiation because products and services commoditize so quickly theses days. Read on to see how the story format has all the components needed for full value context. Storytelling Example.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

The Secret PM Handbook

AUGUST 18, 2017

All without reference to whether the customer cared about X or Y. Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. First, they were doing a feature-function type of demo. Focus on customer’s problems.

Demo 191

Demo Agile Differentiation Product Research 191

Sachin Rekhi

AUGUST 7, 2019

Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. Positioning ultimately dictates the frame of reference that your customers leverage when evaluating your product. The traditional approach is to develop a positioning statement.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Userpilot

OCTOBER 25, 2022

Product differentiation and positioning are important aspects of strategic product management because they allow you to build a product that meets the needs of the right customers in the right market and stand out from the crowd. Market research, differentiation, and positioning are necessary to prepare for the product launch.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

The Secret PM Handbook

AUGUST 18, 2017

All without reference to whether the customer cared about X or Y. Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. First, they were doing a feature-function type of demo. Focus on customer’s problems.

Demo 150

Demo Agile Differentiation Product Research 150

The Secret PM Handbook

AUGUST 18, 2017

All without reference to whether the customer cared about X or Y. Our product’s portfolio management capabilities were a significant differentiator. But they weren’t being used effectively to differentiate in the demo. First, they were doing a feature-function type of demo. Focus on customer’s problems.

Demo 150

Demo Agile Differentiation Product Research 150

The Product Coalition

JUNE 11, 2023

For candidates passing the structured portion of an interview in equally flying colors, the questions they ask and the observations they make can be a key differentiator. a) The sole standout test is a general measure of mental ability (GMA), referred to above as “cognitive testing”.

Product Research 133

Product Research Technical Review Data Visualization Product Management 133

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. Poor market differentiation Poor market differentiation is another reason why product discovery doesn’t happen. As companies scale, they often cannot satisfy customer needs equally well. Product vision.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Alchemer Mobile

NOVEMBER 27, 2022

There could be many apps available in the market that resemble your app, so it is critical to differentiate your app from your competitors. . Additional resources: iOS Design Resources a nd iOS Icon Sizing Reference Chart. Additional resources: Android Material Design Guidelines and Android Icon Sizing Reference Chart.

Research Software 147

Research Software User Testing Download Customer Experience 147

Intercom, Inc.

DECEMBER 1, 2021

When giving feedback, our teams apply an SBI model: Situation: Reference a particular email with a specific client or prospect. High-quality emails are a differentiator. At Intercom, we strongly believe that delivering a best-in-class sales experience is a differentiator for our team. Thanks for sharing your email with Acme Inc.

Framework 118

Framework Weak Development Team Technical Review Feedback Software 118

Userpilot

OCTOBER 31, 2022

A buyer persona refers to a potential decision-maker, perhaps someone in charge of a company’s acquisition or accounting, who decides against purchasing your product. Often used interchangeably, “negative personas” and “negative buyer personas” refer to different sides of the same concept.

Feedback Software 97

Feedback Software User Testing Research Software Data Visualization 97

Haines-Group

DECEMBER 28, 2023

Understanding the “why” fuels your ability to solve customer problems at their root in highly differentiating ways. However, once the interview starts, I rarely refer to the question list. This level of discovery is one of interviewing’s superpowers. It’s also important to put what you hear into context.

Customer Feedback 78

Customer Feedback User Testing Customer Experience Product Research 78

UX Planet

JANUARY 18, 2024

Persuasive design refers to the practice of designing or creating products (mostly digital products), with the intention of influencing user actions or behaviours. Micheal Craig @toptal.com Understanding where to draw the line is what differentiates a persuasive designer from a deceptive designer. What is Persuasive Design?

Customer Experience 59

Customer Experience UX Differentiation Branding 59

Sequent Learning

DECEMBER 20, 2023

They delve into market research, analyzing consumer needs, studying competitors, and identifying opportunities for product growth and differentiation. Market Analysis and Research : In-depth understanding of the market landscape is a cornerstone of a Product Manager’s role. Product Development and Roadmapping : Collaboration is the key.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

Userpilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. Conclusion Customer journey optimization is invaluable for boosting satisfaction, differentiation, and revenues. Refine based on insights.

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Feedback 98

The Product Coalition

AUGUST 8, 2023

Discovering your business refers to choosing the type of business you are going to start. The product or services you provide should have a uniqueness that differentiates your business from others. This guide will provide you with all the crucial information which is required to start a business.

Banking 104

Banking Government Finance Naming 104

ProductPlan

AUGUST 4, 2020

Through our customer discovery interviews we learned that we could differentiate GoToMeeting with several innovative “features.” For more history on the background of the MVP, refer to our ProductPlan page on Minimum Viable Product (MVP). First, we made the product easiest to start and use online meeting product on the market.

Weak Development Team 125

Weak Development Team Product Research User Testing Differentiation 125

Intercom, Inc.

FEBRUARY 6, 2019

It’s a simple framework for defining the tier of a launch where P1 refers to the biggest launches, P4 refers to small updates or improvements and P2 and P3 cover everything in between. Is it a differentiator for us or something innovative in the market? 3 tips for a successful product launch plan. How big is the audience?

Product launches 170

Product launches User Friction User Testing Messaging 170

Intercom, Inc.

JANUARY 24, 2023

Market All business messengers had become homogenised, we needed to differentiate. And, as we built, we continuously referred back to it, to ensure we hadn’t veered off course. For customers with less content, Messenger’s size made it appear frequently empty. Our visual design needed modernization. A starting point to begin planning.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Userpilot

OCTOBER 6, 2022

The product’s benefits refer to what the user gains from using it as well as how it’s better than its competitors. Identifying the links between features, advantages and benefits also helps to differentiate the product for different target markets. Advantages help understand how various features can differentiate the product.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Feedback 97

Userpilot

NOVEMBER 30, 2023

Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies. They can help you shape your product development, refine your positioning and differentiation strategies, and develop a compelling unique value proposition. Such insights are invaluable.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

The Product Coalition

JUNE 22, 2021

This problem is referred to as The Egg & the Chicken problem, usually “buyers” are more expensive & more difficult to acquire, and once you have them, “sellers” should be more easily converted (that’s not always the case). How to decide which side to focus on first? so don’t mess up in this part.

Customer Experience 89

Customer Experience Product Research Advertising Reference 89

Johanna Rothman

NOVEMBER 3, 2020

Must attribute or reference those words. Pointed you to the reference. In the books, I offer real references, not what I did here with a link to the article. In the books, I offer real references, not what I did here with a link to the article. Here's a link to the AP Guide to how you might format references.

Reference 83

Reference Leadership Consulting Books 83

Userpilot

JULY 24, 2023

TL;DR A product launch refers to all of a company’s coordinated marketing efforts to bring a new product to the market. Conduct market research to identify competitors and determine avenues for product differentiation. How you can differentiate your product from the competition. Craft your product positioning statement.

Product launches 98

Product launches User Testing Product Research ChatGPT 98

Lenny Rachitsky

APRIL 9, 2024

Furthermore, soft skills like product sense, communication, creativity, and being the glue that enables a team to operate at their very best will become even more important (and a differentiator among companies). ‘Yesterday, I was surprised,’ he said through an interpreter, referring to his loss in Game One.

Data Visualization 120

Data Visualization ChatGPT Research Software Product Management 120

The Product Bistro

MAY 10, 2016

If you interact with finance teams, they often will refer to the marginal contribution, and this is what they are implying. The contribution margin is a quick and dirty way to capture the value of each sale, and how to capture the potential profit for a pricing change (increase or decrease) and the likely volume differential.

Customer Experience 170

Customer Experience Finance Reference Differentiation 170

Mind the Product

OCTOBER 21, 2019

This refers to the fear many large established companies are feeling as more and more new players and startups enter the markets to disrupt them. One of the ways in which these new players are differentiating themselves from others in the market is through great product people and effective product management.

CTO 85

CTO Product Management Product Manager Management 85

People-First Product Leadership

DECEMBER 4, 2023

Often referred to as “ideal customer profile” or ICP for short. Use this insight to differentiate your organization from others in the space. Macro: Refers to the macro environment which encompasses the current state of technology, culture, economics, politics, and your industry. All of these factors impact your ICP.

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

The Product Coalition

DECEMBER 28, 2022

Explore here to differentiate between web vs mobile development for projects. App development It refers to the development of applications for usage on mobile devices. When developing a software application, the important thing is to consider cost efficiency. Programming languages: HTML, CSS, JavaScript.

Research Software 130

Research Software Web Development Web Developers Development 130

Userpilot

MAY 19, 2022

Usability refers to how easy it is for users to interact with your product’s UI and complete a specific action. Usability refers to how easy it is for users to interact with your product’s UI and complete a specific action. User experience is what differentiates a good product from a bad one. Let’s dive in!

Customer Experience 97

Customer Experience User Experience User Testing Customer Feedback 97

Userpilot

JULY 9, 2023

Product usability refers to how easy it is for customers to use the product to realize their objectives. Usability vs. user experience User experience and usability are closely connected but they refer to different aspects of product experience. Book the demo to see how. What is product usability? Usability vs. User Experience (UX).

User Testing 98

User Testing Customer Experience Customer Feedback Product Research 98

Haines-Group

OCTOBER 30, 2023

Discuss with all the relevant stakeholders, get consensus, and make a reference chart of these rating definitions. But when you have one in hand it’s worth great sacrifice and cost to get it into the product because these are the capabilities that are most differentiating and that create the most buzz with customers.

Analytic Tools 78

Analytic Tools Customer Experience Product Research Differentiation 78

Product Warrior

MARCH 9, 2023

This is often referred to as empowered product development teams. This will typically result in a list of "obviously valuable" features for teams to deliver, referred to as a roadmap. If we treat people as code builders who only deal with the construction of features, we are missing out on the value they bring to the business.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

This is often referred to as empowered product development teams. This will typically result in a list of "obviously valuable" features for teams to deliver, referred to as a roadmap. If we treat people as code builders who only deal with the construction of features, we are missing out on the value they bring to the business.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

The Product Coalition

SEPTEMBER 5, 2022

This outcome waterfalls down naturally into opportunities to be discussed and experiments are appended just for reference and tracking. For the competitor case, maybe it’s acting on the gap between the two of you, or doubling down on your differentials. Unfortunately, this is far from true. Experimentation, opportunity, outcome?

Product Research 112

Product Research Software Review Data Visualization User Testing 112

The Product Coalition

OCTOBER 9, 2023

To assist with the practicalities of product management, I propose segmenting user needs in a way that differentiates between the expressed needs that people volunteer, the unexpressed needs they do not communicate, and the unrecognised and potential needs they cannot accurately describe themselves.

User Testing 110

User Testing Data Visualization Customer Feedback Customer Experience 110