The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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The Product Coalition

AUGUST 14, 2022

Bad Feedback Doesn’t Always Mean Your Product Is Bad Bad product feedback is a bummer. But contrary to what you might think, it doesn’t always mean your product is bad. Here is a quick guide to strategic thinking about product feedback. The feedback on all three talks was great.

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User Testing Feedback Software Product Research Customer Feedback 124

The Product Coalition

JULY 2, 2023

A successful product can only work if people actually buy it. But too many product leaders focus on the product itself and not on what makes it sell. As product leaders you cannot ignore the full customer journey to make sure it makes sense. It appears in your product itself. Hint: it’s not features.

User Testing 107

User Testing Customer Experience Product Strategy UX 107

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. Each one ran a series of tests over a few hours, and told me I’m a good fit for the surgery. As a product leader, you must define not only the problem you are solving but also for whom.

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User Testing Customer Experience Product Research Startups 137

The Product Coalition

DECEMBER 11, 2023

They named it after the feedback I constantly gave them on their presentations. The roadmap brings the strategy to life, and therefore the roadmap story should start by clarifying the strategy. Part 1: What Are We Trying to Achieve Every strategy starts with a goal. That’s what the first two parts are all about.

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The Product Coalition

DECEMBER 11, 2023

But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. Layer 1: Your Customers We always try to make things simple for our customers, while preserving the value. That’s the magic of a great user experience. But which one is more important?

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

SEPTEMBER 6, 2021

Customer experience isn’t just for products. As an employee, you provide customer experience to your manager, your colleagues, and your own employees. There are many things to take from it, but I mainly took the fact that you need to think about the customers from their point of view. Is it a great one?

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Customer Experience User Testing Customer Feedback Data Visualization 156

The Product Guy

FEBRUARY 3, 2019

I prided myself on knowing my customers. I served teachers, students, and administrators, each group with specific product needs and goals. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback. For a great introduction, download Intercom’s Jobs To Be Done eBook.

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User Testing Customer Feedback Product Management Product Manager 124

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Since product strategy is so hard, many companies simply skip it. Even higher-level goals can be refined and detailed.

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The Product Coalition

JULY 30, 2023

Your product might be awesome, but if there is no significant need on the other side, it wouldn’t succeed. A need is more than a general desire, and you should trust your customers’ actions more than their words. His stats showed that over 60% of his customers only bought from him after having known him for two years or more.

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User Testing Customer Experience Webinar Consulting 106

The Product Coalition

FEBRUARY 11, 2024

Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. We were monitoring our customers’ databases, and the architecture caused a severe performance impact on the databases themselves. Its entire architecture was bad.

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Framework User Testing Customer Experience Definition 103

Userpilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. This improves customer experience and increases conversion rates. This improves customer experience and increases conversion rates.

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Research Software Feedback Software User Testing Reporting Tools 78

The Product Coalition

AUGUST 13, 2023

But to truly solve customers’ problems, founders and product leaders must think beyond what they already know about the product. But that leads to another problem — how do you know which product to create? How to solve a certain customer problem? Real invention is hard, that’s why real innovation is hard.

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The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Once you decide you need to recruit a product manager, who should it be?

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The Product Coalition

JANUARY 28, 2024

Your product sells not for its features, but for the value it brings to your customers. True product value lies in understanding and meeting the deeper, often unspoken needs of customers, beyond just functionality. Here’s a three-step approach to ensure products connect with users on a more meaningful level.

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Framework Feedback Software User Testing Customer Experience 103

The Product Coalition

MAY 1, 2022

I realized that this is something that I do whenever I’m helping my consulting customers or the CPO Bootcamp participants to make strategic decisions. about the market, the customers, the product, the business, the plans ahead? especially startups on their way to product-market fit, the ARR itself might not be important.

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User Testing Customer Experience Product Research Definition 155

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. But is it enough?

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User Testing Workshop B2B Leadership 101

The Product Coalition

DECEMBER 11, 2023

Throughout my product management years, I have led full rewrites of the technical documentation (in different companies and for various reasons), and although it was a huge amount of work, the result was an asset that the company could rely on for many years to come. Great marketing people can’t always market well either.

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The Product Coalition

JUNE 9, 2023

Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago. Many blue-ocean startups start here.

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Education Marketing Weak Development Team User Testing 109

Gainsight

APRIL 21, 2022

We compiled our best Product Experience resources from last year, from blogs, ebooks, and webinars. As the category creator of customer success and the definitive thought leader, this list is filled with the help you need to deliver the ultimate Product Experience for your customers. Product Led Growth.

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Customer Experience Data Visualization Analytic Tools User Testing 52

The Product Coalition

DECEMBER 11, 2023

Make sure you can connect the dots very very clearly between what you are doing and your desired outcome (which especially in times like this should lead all the way to a business result , not “a good feature” or “happy customer”). You need to have a product strategy. That’s why we must take action and test it.

Leadership 78

Leadership User Testing Customer Experience Customer Feedback 78

The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. And guess what? And nothing else.

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Startups User Testing Customer Experience Roadmap 78

The Product Coalition

DECEMBER 11, 2023

In part two of this summary, I am moving to talk about strategy and leadership insights. But every now and then, for example, when I share the insights with my customers (many of them wanted to use our time together to simply hear how it was), I remember what a great privilege it was to attend this workshop, and I feel truly grateful.

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The Product Coalition

FEBRUARY 18, 2023

Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. This mostly happens with products related to the product space itself — products for product managers and product teams. I see them everywhere, and apparently, they see me too.

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Data Visualization Customer Communications Feedback Software User Testing 131

ProductPlan

JUNE 5, 2020

The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. Key takeaways include product strategy , user research, and the UX/UI design process. product manager, product owner, product marketing, etc.)

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Certifications Customer Experience Artificial Inteligence Product Management 95

The Product Coalition

DECEMBER 25, 2022

There are many ingredients needed in order for your product to succeed. Not all of them are related to your product, or even to your product’s domain. Your customers’ ecosystem has more impact on your ability to succeed than you might think. Since I’m a business customer of Google, I decided to open a support ticket.

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User Testing Customer Experience Presentation Engineering 109

The Product Coalition

JANUARY 13, 2021

When I first started teaching product management (at IDC’s Adelson School of Entrepreneurship ), I needed a way to break down strategic product thinking into distinct components that would help people understand and focus on one aspect each time. It is the separation that helps you sharpen your strategy. How detailed?

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User Testing Definition Product Marketing Marketing 118

The Product Coalition

OCTOBER 26, 2020

Thinking and talking about the product definitely falls under this category. When it comes to the actual work products that product managers deliver: wireframes and user stories. Product Definition Itself Is Not Strategy So why do the CEOs say it is an important, strategic role? and crosses all domains.

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User Testing CTO Definition Product Research 126

The Product Coalition

SEPTEMBER 10, 2023

But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. One of the things I say about it is that strategy starts with the goals. I’ll start with the former.

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Leadership Strategy User Testing Product Strategy 103

The Product Coalition

MARCH 12, 2023

We help them with their product strategy as well as building a strong product organization. That, of course, includes helping them hire the right people, and specifically the right product leader. The Broader the Better The product leader’s role includes much more than managing the product team and the product work.

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User Testing Product Research Consulting Leadership 106

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Ready to dive in?

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Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

FEBRUARY 4, 2021

Email automation can be a powerful tool for your SaaS to boost new user activation and drive growth at every stage of the user journey, if used correctly. Your users’ mailboxes are already flooded with so much mail, it’s *really* hard to get through the noise. How do you use email automation to create value for your user?

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Analytic Tools User Testing Customer Experience Events 96

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves.

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Feedback Software Marketing User Testing Finance 162

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 132

Customer Experience Product Research User Testing Data Visualization 132

The Product Coalition

JANUARY 13, 2021

The reason I am telling you that is that whenever I talk about the fact that your product needs to solve a problem (or serve a need) for your target customers, people bring up Facebook as a theoretical counterexample. While this might sound like a product issue, the root cause is typically at the problem level.

Education 114

Education Marketing User Testing Weak Development Team 114

The Product Coalition

MARCH 19, 2023

Level 1: Painting Within the Lines In my first official product role I joined Imperva, then still a relatively young company with ~100 employees, as the product manager of their database security product. The product was still young but already well-defined and deployed on customers’ networks.

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