Fri.Jan 26, 2024

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The Perfect World and the Real World of Product Research

The Product Coalition

Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the perfect world, there is time to talk with a wide range of users , including existing users, potential users, and also users who have churned.

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ProductTank Singapore: Fostering connections and building bridges in product

Mind the Product

Explore the ins and outs of the product management realm in our latest ProductTank Spotlight. We've caught up with Shi En Wong, Senior Product Manager at Helicap, and the brains behind ProductTank Singapore, to get insights into what's happening in the Singaporean product landscape and what lies ahead for the product community. Read more » The post ProductTank Singapore: Fostering connections and building bridges in product appeared first on Mind the Product.

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For Your Reading: Articles for Product Coalition Writers

The Product Coalition

As we work together to make product learning accessible, we invite you to read these articles to learn more about what we do. By Jay Stansell and Tremis Skeete , for Product Coalition We all want to learn how to be better product people. Perhaps that’s why you decided to become a writer, because to write usually motivates one to learn more about things.

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Consider This: The Churnstile of Death

Haines-Group

The Problem Churn is the silent killer. It measures the rate at which customers are passing through that metaphorical turnstile, leaving your services either voluntarily or involuntarily (such as for payment issues.) Either way, that’s your life blood seeping out and you’ll need a transfusion of new customers to replace it. That can make churn an existential problem that it pays to understand and solve.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Three Agile Metrics to Track and Measure: Outcomes, Flow & Competency

Gocious Blog

Every organization needs to decide which metrics they will track and measure. These metrics are indicators of your company's internal health, the performance of your products on the market, and the efficiency of your processes. Without tracking, measuring, and analyzing these figures, there is no definitive way to show success, find improvement opportunities, or learn from mistakes.

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Successful Team Building Methods from the btrax Hawaii Retreat

freshtrax

Corporate culture has been a recurring topic at Freshtrax, often posing a challenge for those considering its impact on long-term organizational growth. Questions like “Where do I start?” and “How do I involve my team?” are common, reflecting the perceived complexity of organizational change. In this article, we delve deeper into team-building tips to foster corporate culture, using the btrax employee retreat in Hawaii in the fall of 2023 as a practical example.

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Ron Lichty on How to Build Truly Customer-Centric Products [Product Alignment Series]

Emerge Insights

What does it take to build customer-centric products? In my extensive conversation with software expert Ron Lichty, we explored the leadership, mindsets, and practices that enable teams to deeply understand user needs and deliver solutions focused on real-world outcomes. Throughout our discussion spanning product strategy, organizational culture, and agile delivery, Ron repeatedly spotlighted the immense […] The post Ron Lichty on How to Build Truly Customer-Centric Products [Product Align

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A Masterclass On Integrated Product Teams

The Product Manager

Sometimes, the skillsets of a standard Product team are not quite enough to make the full product vision a reality. Enter: integrated product teams. The post A Masterclass On Integrated Product Teams appeared first on The Product Manager.

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60 Seconds of Johanna’s WIP for January 25, 2024

Johanna Rothman

While I'm continuing this experiment, I'm also considering a different name for this podcast. If you have suggestions, let me know. Thanks. I have cycled to start this story in a different place. Enjoy! The transcript: I’m Johanna Rothman, and this is 60 Seconds of Johanna’s WIP for January 25, 2024, where I read an excerpt of just a minute of some writing in progress.

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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UX Wars Returns: Hubspot Vs Salesforce

TryMyUI

Hubspot and Salesforce are both amazing tools for marketing and sales, used by millions across. The post UX Wars Returns: Hubspot Vs Salesforce appeared first on Trymata.

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Product-Led Growth Playbook: 11 Tactics for SaaS Companies

Userpilot

Product-led growth is predicted to become even more prominent in 2024. For those who would like to implement the growth model, here's our product-led growth playbook. In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. Let's dive in! TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion.

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Product-Led Content Marketing: Definition, Process, and Examples

Userpilot

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? Our article explores what it is, its different types, and why it’s worth your time and resources. More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.