May, 2019

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User Attention: 10 Psychological Facts + 8 Tips to Help You Design Better UX

UX Studio

Our environment has become noisier than ever. People have to carefully select what they pay attention to in their overstimulated daily lives. As a business, you not only compete with other businesses but basically everything your audience pays attention to. How can you have their undivided attention? Can we even ethically drive people’s attention?

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Developing high-performance product teams

Lead on Purpose

It’s difficult (if not impossible) to quantify what it takes to develop a productive and successful product team. Every product is unique, and every company does things differently.

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Trending Sources

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Is programming a must for applying Data Science?

Piyanka Jain

Do you need to be able to code in R, Python, or any other programming language to put Data Science to work for you? The answer is NO! Continue reading on DataSeries ».

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3 Customer Engagement Tips for Lifestyle Apps

Alchemer Mobile

Customer centricity and engagement are the hot topics of this year’s business conversations, especially for apps in the Lifestyle category. With generally active customer bases comes a constant flow of communication, and Lifestyle apps are required to play by a different set of best practices than other apps across the app stores. Our 2019 Mobile Benchmarks by App Category report looks at trends and differences across popular app categories, with a focus on Lifestyle apps.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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The recipe for developing your career as a product designer

Intercom, Inc.

Picture this: You’re a product designer with a handful of years on your career path. You’ve cut your teeth on a few big launches and earned your stripes as a solid “mid level” product designer. Like many designers, you’re curious and ambitious. You look to the future and ask yourself, where do I want to be this time next year? What about in five years?

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Launch Your Product Management Career

Product Management Unpacked

Landing a job in product management requires specialized learning, real-world experience and one year of your time. The role of product manager is one of the top 10 hardest-to-fill jobs in the entire information technology sector, so expect to be well compensated for your effort.

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Leadership styles for directing small teams

Lead on Purpose

Leadership differs depending on the size of the group you’re leading. For most product managers, the people they lead work on different teams and the individuals they need to influence don’t report to them.

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The Three Stages of Product Management Maturity

Product Management University

Consider the following three stages of product management maturity and the skills your team needs to become proficient in each stage. The faster your maturation process, the more success you’ll see across engineering, marketing, sales, and customer success teams. Infancy – Individuals become proficient at building, marketing, selling and delivering products that make users quantifiably better at their job.

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Continuous Product Discovery is for Everyone [Case Study]

Product Talk

When I write or speak about continuous discovery , I worry that people are enamored with this way of working, but aren’t doing the work to put it into practice. It’s easy to read about a continuous discovery habit and think, “That could never work for my team. Our industry is too old. Our company is too set in its ways.”. It’s easy to read about a continuous discovery habit and think, ‘That could never work for my team.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Why opinions aren’t optional in content marketing

Intercom, Inc.

There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. By next year the digital data created and copied – everything from iPhone snaps to the billions of hours of TV streamed by Netflix every month – is predicted to hit 44 trillion (44,000,000,000,000!) gigabytes per year. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. “There is one simple strategy

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The ABCs of Product – Melissa Perri on The Product Experience

Mind the Product

Melissa Perri is the product manager’s product manager – she’s able to do the job, explain it, and teach you how to do it better. So when we got her on the line, we covered everything… including Japanese deployment strategies, Marmite and peanut butter, product leadership and team organisation, how companies scale, how to pick the right environment for you, and even her new book, Escaping the Build Trap.

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Advice for Managers of Product Managers

The Product Guy

Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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Why you need to test UX with non-users

Userzoom

It’s great to convenience sample from your customer base , but please don’t stop there! Photo by Fortyozsteak. Imagine you are on a product team about to embark on a new project — a project to make design updates to a fitness tracker app. (And maybe this is not unlike your everyday work life. So, please, feel free to make substitutions in this example for a Different Product.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Product Managers Discover That The Circular Is Not Going Away

The Accidental Product Manager

Paper based circulars are still important to retailers Image Credit: Pamela Machado. So if you are running a business and you’d like to keep your customers aware and informed about what products you are offering, what’s the best way to go about doing this? In our modern age, a lot of product managers would look at their product development definition and say that you need to update your web site and they’d be correct.

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What is Product Leadership?

The Product Coalition

In a world of uncertainty, good product leadership may be the most important ingredient in building a high performing team. Continue reading on ProductCoalition.com ».

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Actionable strategies for better user onboarding

Intercom, Inc.

There are two funnels for SaaS companies. The first is all about acquiring new users. The second is all about keeping them. You can growth hack the first one, but to build a great business, you need to invest in the second one. The key to solving the second funnel is onboarding. Great onboarding transforms new customers from fleeting visitors to lifelong power users.

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Why Product Demos are so Valuable

Mind the Product

When you design and build a product, it is important that you regularly demo completed work with the team and key stakeholders. In Agile software development, so-called sprint demos are a key part of every iteration, but whatever product you’re building, be it an app, a website (or even a physical product), demos can be incredibly valuable. Well-run product demos can improve cross-team collaboration, build trust with stakeholders, and boost team morale, as well as enabling the team to respond to

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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What is your next new product feature?

The Product Guy

Guest Post by: Daphne Garcin (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Chris Butler]. So we want to innovate and create new features for our product. But where do we start? First let’s ask ourselves what we want to achieve. Which change in users’ behaviour do we want to drive? Which business outcomes are most important for us strategically?

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Tree Testing 101: A User Researcher’s Guide

Userzoom

So much more than playing ‘Wood You Rather?’ with a Red Maple. As part of our UX 101 education series , where we discuss the different types of studies and research methodologies you can use with the UserZoom platform, we’d like to introduce our readers to the exciting world of tree testing! What is tree testing? Tree testing allows you to test the findability of content on a website or app by asking participants to find a specific piece of content from the information architec

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The Dumb Idea Paradox: Why great ideas often start out by sounding dumb.

Andrew Chen

Am I just getting old? When I encounter a new product idea for the first time, I find myself asking: Is this idea dumb? Or am I just getting old? Early on, there’s often not much to judge it on besides the idea. Sometimes the idea sounds either dumb or trivial. But over the years, I’ve started to not try to judge too much, especially when it’s early.

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Our Top 6 Pieces of Career Wisdom for New Grads (and Everyone Else Too)

First Round Review

Graduation is an opportunity to reflect on your progress and recommit to your professional goals. In the spirit of graduation season, we gathered our best advice on how to design a fulfilling career — for new grads and seasoned operators alike.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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The art of the customer follow-up and delightful customer service

Intercom, Inc.

Part of the ritual of eating a meal in a good restaurant is the waiter asking if you’re enjoying your food and if there is anything else they can get for you. Now, you might not think much about that particular restaurant practice – after all, it’s just a simple customer follow-up question shortly after your food has arrived. However, there are a few lessons in this simple example of customer service that are valuable for anyone who works in customer support.

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What do Product Managers Want From Their Bosses?

Mind the Product

What is the job of a product leader? How should a Head of Product, a VP of Product, or a Product Team Lead behave? Many articles have been written on this subject, most of them either by product consultants or people holding one of the above titles. But what if we ask these questions to the people they’re supposed to lead? What does a product manager think about this?

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Onboarding Product Manager

The Product Guy

Guest Post by: Alin Baicoci (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Chris Butler]. Changing a job can be a stressful occasion in in your working life. Why? It might be the case (like in my case) to have spent years as part of an organization, becoming an integrated part of its culture, making good friends at the office. Leaving your job means saying goodbye to these people, and to the teamwork and sense of collaboration you’ve developed during your time together.

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Meet the researchers! Rose Leitner & Becky Wright, Product User Experience Research

Userzoom

Welcome to a brand new series where we introduce you to the people behind UserZoom. You may assume that we’re either just a fully automated service floating around in the cloud, or that our sole employee is a giant orange owl. But no, actual people work here, and they not only ensure that our customers are getting the very best out of our user research software and services, but that the platform itself is as easy-to-use as possible.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Five Things Never to Include on Your Customer-Facing Product Roadmap

ProductCraft

Want to inject some energy into a dull product team meeting? Ask for opinions about whether or not your company should develop a customer-facing product roadmap. That’ll get people perked up and talking. But it could also get them shouting, maybe even hurtling obscenities. So use this tactic only if you’re stuck in a truly. Read more » The post Five Things Never to Include on Your Customer-Facing Product Roadmap appeared first on ProductCraft by Pendo.

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Our Top 6 Pieces of Career Wisdom for New Grads (and Everyone Else Too)

First Round Review

Graduation is an opportunity to reflect on your progress and recommit to your professional goals. In the spirit of graduation season, we gathered our best advice on how to design a fulfilling career — for new grads and seasoned operators alike.

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Working as a designer in a foreign language

Intercom, Inc.

The design industry speaks English. The articles we read, the tools we use, the conferences we attend: we all speak the same language when it comes to design. If you are investing in self-development and learning about UX, it’s highly likely the materials you use are in English. In fact, right now you are reading this blog post in English. At the same time, for the overwhelming majority of people in the world, English is a foreign language which they need to spend time and effort learning.

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