Sat.Jul 29, 2023 - Fri.Aug 04, 2023

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Product Managers Do Battle With Amazon Over Product Delivery

The Accidental Product Manager

Fast delivery is causing problems for product managers Image Credit: Hamilton Greene Selling products online has become a part of just about every business’s operation. This has opened up new markets for product managers to go after. However, it turns out that selling online comes with a number of rules that product managers may not realize when they first start selling online.

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Innovation Is Just Good Product Management

BrainMates

Innovation Is Just Good Product Management By ADRIENNE TAN Innovation has become a buzzword in countless organisations. CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. Yet despite all this attention, it is still uncommon to see organisations building innovation into their mode of operation.

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To AI or Not To AI?

The Product Coalition

Product leaders around the globe wonder how and why to harness the power of AI and its trends in their products. This article aims to challenge these thoughts and question when and how to do so. Lately, I get asked a lot about using AI as a tool in products. Product leaders around the world wonder how to ride the AI trends, as well as where to use this technology.

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Trouble Engaging Stakeholders? Create Some FOMO

dscout People Nerds

Sometimes stakeholders don’t realize the real value of what you’re providing. Facilitating entertaining sessions can make all the difference.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. But what exactly does this entail? In this article, we will cover the key responsibilities of PMMs, as well as discuss the skills needed to succeed in this role.

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Delivering the Best Product

The Product Guy

If you are a product manager, your job is to deliver the best for your customers and company. Watch and learn more from product management expert, Benny Reich.

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Boost Your Product Management Skills Through Strategy, Planning, and OKRs

The Product Coalition

Are you using OKRs to measure the effectiveness of your strategy, or just to plan your tasks?

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5 Great Career Paths for Sales Engineers & Solution Consultants

Product Management University

The career paths for sales engineers (SEs) and solution consultants (SCs) are wide open due to the blend of business and technical skills, sales skills and positioning expertise required to succeed in this role. If you think about it, those skills, to a greater or lesser degree, are required in just about any market or customer-facing role in a high-tech company.

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Product-Led Growth: Going Deeper on How to Get Started

Amplitude

Where do you start with implementing product-led growth (PLG)? Go deeper on how to map your funnel with PLG in mind, how to set up tracking, and how to implement PLG in-app.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Everyone Can Do Continuous Discovery—Even You! Here’s How

Product Talk

One of the most common responses I get when I talk about continuous discovery is: “That would never work in my organization.” But after working with thousands of product people and organizations of all kinds, I can tell you that everyone is capable of making progress on their continuous discovery journey. It’s all about finding the small steps you can take to build these habits.

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Mastering perspective – zoom in, zoom out as a product leader by Navya Rehani Gupta

Mind the Product

Peek's CPO Navya Rehani Gupta looks at the art of zooming in and zooming out and at finding the right focus for every perspective and every situation. Read more » The post Mastering perspective – zoom in, zoom out as a product leader by Navya Rehani Gupta appeared first on Mind the Product.

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10 Things That Would Happen if All Customer-Facing Disciplines Were Aligned to a Common View of the Customer

Product Management University

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. There’d be no silos or competing priorities. There’d be a common understanding of what customers are trying to accomplish, why those business goals and outcomes are critical to their success and how they measure success.

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Technical Literacy: A Practical Guide for Product Managers

The Product Coalition

Product excellence requires tech literacy. Here is how to level up your skills. I have preached this more than once, technical literacy for product managers is essential. In the area of AI, it is critical for everyone, but product managers have to stay ahead of the curve. Today I will write about gaining technical literacy (free courses only). If you dont have the self-discipline required for self-education (and many of us dont), please pay for your education — it will keep you accountable.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Startup Metrics

TechEmpower - Product Management

When talking to startup founders or other innovators, we always ask questions to better understand their business as a core. What does the business do? How does it meet customers’ needs? And most importantly, how does it make money? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects?

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SUNDAY REWIND: Data-driven blunders and how to avoid them

Mind the Product

How improper testing, too much data too often, and picking the wrong North Star metric can lead to data-driven blunders Read more » The post SUNDAY REWIND: Data-driven blunders and how to avoid them appeared first on Mind the Product.

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Releasing Software and Stress

Split

When it comes to releasing features, today’s developers face numerous challenges. This includes the pressure to do more with less, which can cause them to burnout and quit. In fact, the average turnover rate for developers is around 25%. But it doesn’t have to be this way. The best developers pride themselves on delivering quality code without cutting corners.

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What is product strategy exactly? And why it matters

The Product Coalition

What Is Product Strategy Exactly? And Why It Matters Product strategy is a creative act, to “do something new,” approaching an opportunity from a different angle. — Self Attributed I sat daydreaming in the nondescript cafeteria of a Fortune 500 company, unprepared for what was about to hit me. The intoxicating aroma of fresh ground coffee filled the air.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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The Importance of “Fan Building” for Companies: Case Studies, User Research (Part 1)

freshtrax

At btrax, we conduct user interviews to visualize needs and guide service optimization by interviewing users in our North American target audience. In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project.

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Deep dive: How to deal with cognitive bias in product – Part 2

Mind the Product

In part two of this deep dive, Mind the Product’s and Pendo's Principal Strategist Christine Itwaru discusses common biases in product management careers, like authority, recency, availability, survivorship, and bandwagon effect. Read more » The post Deep dive: How to deal with cognitive bias in product – Part 2 appeared first on Mind the Product.

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Harnessing the Power: An Interview with Jeffrey Wang on Amplitude's Cultural Values

Amplitude

Discover how humility, ownership, and growth mindset shape Amplitude and empower Ampliteers to achieve remarkable success in an interview with Jeffrey Wang, Co-Founder and Chief Architect.

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Building a Strong Product Vision and Strategy: A Roadmap to Success

The Product Coalition

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process. Meanwhile, a robust product strategy lays the roadmap to achieve that vision.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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A Breakdown of LinkedIn’s AI Assisted Growth Loop

Brian Balfour

In March, LinkedIn launched an AI assisted growth loop. Fareed Mosavat and I recorded a convo where we broke it down step by step. We were shocked when we looked up the stats. From March to June it went from generating 0 to 1M uniques per month according to Ahrefs and is on one of the steepest growth curves we’ve ever seen for a content loop. ?️ Note: Fareed and I are thinking about turning this type of convo into a podcast.

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Reflections on my journey to becoming a product manager

Mind the Product

When I was about five years old my kindergarten teacher asked my class about our aspirations for the future. While the boys around me eagerly declared their dreams of becoming police officers, firefighters or footballers, I stood tall and declared: I wanna be a product manager. (What I actually said was I want to be Read more » The post Reflections on my journey to becoming a product manager appeared first on Mind the Product.

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Retention Marketing For SaaS: 13 Strategies to Implement

Userpilot

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. The big deal is turning them into paying customers who keep renewing their subscriptions long-term. But look no further! This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue.

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Decoding Business Growth: The Art and Science of Choosing the Right North Star Metric

The Product Coalition

The Role of Data in Defining Your North Star Metric How the Right North Star Metric Can Illuminate Your Business Path A North Star metric is a key performance indicator (KPI) that a company uses as the leading measure of its success. The term is derived from the North Star (Polaris), which mariners historically used as a navigation guide. This metric should represent the core value your product delivers to customers.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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5 Best Practices Marketers Often Overlook When Measuring Retention

Amplitude

Austin Hay, Head of Marketing Technology at Ramp and Reforge expert, provides five retention analysis best practices he’s picked up from his MarTech experience.

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How AI-generated software could turn your competitive moat into a puddle

Mind the Product

AI-driven software generation will redefine the competitive landscape in SaaS, so it's time to consider what other differentiators will hold their value Read more » The post How AI-generated software could turn your competitive moat into a puddle appeared first on Mind the Product.

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Marketing Automation Segmentation: How to Use It to Drive Growth [+ Tools]

Userpilot

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. This game-changer can help you foster customer relationships, drive engagement, and boost business growth. In this article, we’ll look into how to use marketing automation segmentation to drive growth and the best tools for it.