Sat.Nov 04, 2023 - Fri.Nov 10, 2023

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How Can Product Managers Get Adults To Play Games?

The Accidental Product Manager

The goal is to find a way to capture the adults who never stopped playing Image Credit: manuel | MC Game product managers are always looking for new markets that they can enter. It turns out that they may have been overlooking one of the biggest ones. Game product managers have only recently started to consider how they might go about convincing adult gamers to start playing more games.

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Top 5 Metrics to Track for Digital Product Adoption

Amplitude

Boost your digital product adoption with five essential metrics. Explore feature usage, activation rates, NPS, and more for success.

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Navigating biases in product management

Mind the Product

Tiago Nogal delves into cognitive biases and their impact on decision-making in product management, and offers some practical strategies to navigate them. Read more » The post Navigating biases in product management appeared first on Mind the Product.

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A Product Manager’s Guide to Diagnosing and Fixing Deep Product Issues

Emerge Insights

Assessing effects, analyzing the cause and adapting solutions in product development The post A Product Manager’s Guide to Diagnosing and Fixing Deep Product Issues appeared first on EMERGE | UX Agency.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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Decoding Product Leadership

Roman Pichler

Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[ 1 ] In fact, some people argue that product leadership can only be exercised by a management role.

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The Hook Model: Retain Users by Creating Habit-Forming Products

Amplitude

Read this guide to the hook model to learn how to create products with high retention.

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Product Roadmap Planning: What It Is and How To Do It

ProductBoard

A product roadmap is only as useful and effective as it is thorough. As a result, product roadmap planning is an essential, ongoing, and dynamic process that requires collaboration, adaptability, and a keen focus on the product’s long-term vision and goals. The process helps ensure that products remain competitive, relevant, and aligned with the needs of customers, as well as the strategic.

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A Conversation with Petra Wille: My Approach to the Continuous Discovery Habits Community

Product Talk

Reading is one of my favorite ways to spend my time. I’ve designed my business to allow plenty of time for reading books, articles, interviews, etc. As much as I love reading, I firmly believe that reading alone is rarely enough to help us change our behavior. Most of us need an extra push to go from ideas and inspiration to action. As much as I love reading, I firmly believe that reading alone is rarely enough to help us change our behavior.

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AI governance: an update for product managers

Mind the Product

From executive orders to summits on safety, politicians around the world are trying to get to grips with the realities of AI governance. In light of some of the latest initiatives, here’s a look at what’s currently on the table. Read more » The post AI governance: an update for product managers appeared first on Mind the Product.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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I’m a New Product Manage With No Experience – First 5 To-Do’s

Product Management University

Your first 5 to-do’s as a new product manager! You’ve somehow landed in a product manager job and have no experience or formal training. You’re completely overwhelmed, drinking from the firehose! What do you do first? Don’t worry, we’ve got you covered. Join Jackie Flake , Founder of Option 1 Partners , and John Mansour , Founder & President of Product Management University , for a webinar designed exclusively for new product managers like you!

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Product Managers Focus On Your Strengths Instead of Weaknesses To Reach Your Potential

The Product Coalition

As a product manager, you need to focus on your strengths rather than weaknesses to feel happy and hence reach your true potential.

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Exploring Userpilot Flow Analytics: A Walkthrough

Userpilot

What flow analytics features does Userpilot offer? This is the main question the article tackles. It also explains: What Userpilot flows are. The benefits of tracking flow analytics in Userpilot for your business. How to do it. Let’s get right into it. TL;DR Userpilot flows are sequences of UI patterns that you can use in the onboarding process to provide in-app support.

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Mastering cross-discipline collaboration: Insights from product leaders

Mind the Product

Cross-discipline collaboration can be challenging for product leaders, filled with problems and overall difficulties. Read on for what we learned about communicating with multiple teams at the #mtpcon Leadership forum. Read more » The post Mastering cross-discipline collaboration: Insights from product leaders appeared first on Mind the Product.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How Agile Managers Use Uncertainty to Create Better Decisions Faster

Johanna Rothman

Strategy and Product Feedback Loops Many of my middle-management and senior leadership clients want certainty about future work. That's one of the reasons they create huge backlogs and long roadmaps. Yet, even those backlogs and roadmaps don't offer certainty. One of these managers said, “I have so much uncertainty and ambiguity. I feel as if I can't make a good, final decision.” When I asked why he had to make a final decision, he said, “Because I need to show strength and res

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How To Harness Your Product Stack’s Full Potential

The Product Manager

Are the tools in your tech stack working as hard as you are? Break out of your standard workflow and follow this guide to get even more value out of the go-to tools you use every day. The post How To Harness Your Product Stack’s Full Potential appeared first on The Product Manager.

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Customer Value Management: The Ultimate Guide for SaaS Companies

Userpilot

What’s customer value management? Why does it matter for product teams and what are its benefits? What are its stages? These are some of the questions the article tackles. We also give you a bunch of tips on how to implement it in your SaaS. Let’s dive in, shall we? TL;DR Customer Value Management (CVM) is a business process that focuses on analyzing customer needs , building outstanding products that satisfy them, and enabling users to realize their value.

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Leading product teams in large heavily matrixed organizations

Mind the Product

Christopher Piccoli, VP of New Product Development at Mastercard, looks at what it takes to build great products in large organizations, with tips for adhering to core product management principles while also getting things done. Read more » The post Leading product teams in large heavily matrixed organizations appeared first on Mind the Product.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Products as Platforms and When to Start One

Gocious Blog

What comes first, the product or the platform? Asking the question of what should come first, the product or the platform, is similar to asking whether the egg came before the chicken. There is no cut-and-dry answer as to which order is better; companies have tried both to varying results. While the answer to the chicken and egg question is more philosophical, the question about products and platforms is best answered based on a company's structure, goals, and resources.

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New research: how enterprises invest in digital transformation & product development

Modus Create

About Modus Create’s 2023 digital transformation report Enterprises are ramping up their investment in improving the customer experience through new digital products. But those efforts are hindered by challenges like having a solid strategy in place, navigating data security, and finding and retaining the right talent. Those were key takeaways from Modus Create’s new industry research report, “ Investing in Digital Transformation & Product Development ,” which reveals how decision-mak

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5 Levels of Customer Satisfaction [+ How to Improve It]

Userpilot

Measuring different levels of customer satisfaction is one of the best ways to measure user sentiment. Instead of using a simple satisfied-or-not format, these levels of satisfaction allow you to get more detailed data on how users perceive your brand and find ways to improve customer retention. That said, let’s explore what these different satisfaction levels mean, what other metrics can complement them, and how you can measure them.

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Improving emotional intelligence as a product leader with Kate Leto

Mind the Product

We caught up with Kate Leto, product leadership coach, to talk about emotional intelligence, leadership, and coaching in product. Read on for some of her key insights. Read more » The post Improving emotional intelligence as a product leader with Kate Leto appeared first on Mind the Product.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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3 Successful Companies Leading Industries Using Market Segmentation

Gocious Blog

We've previously discussed here on the blog types of market segmentation and how to break into new markets by targeting certain segments. Now, it's time to look closer at examples of companies that successfully captured various market segments with their product lines, either by innovation or acquisition. The following three companies have harnessed the power of market segmentation to dominate against their competition.

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Customers Don’t Buy AI. They Buy a Solution to a Problem

Daniel Elizalde IoT Blog

Artificial intelligence (AI) has come a long way. The technology advancements have been impressive, and they come at lightning speed these days. Today, Generative AI is taking the world by storm, with applications (and risks) appearing to be endless. There is a lot of fantastic technology and also a lot of hype. Unfortunately, many companies latch onto the hype, and […] The post Customers Don’t Buy AI.

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How to Create And Use Behavioral Personas to Drive Growth

Userpilot

Understanding how behavioral personas work can be a game changer for product managers. In this article, we'll explain what behavioral personas are, the invaluable insights , and how to use them to drive growth in your SaaS. Ready to get into it? Let's go! TL;DR A user behavioral persona is a document representing a distinct group of users who share similar behaviors, motivations, and goals.

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SUNDAY REWIND: Perfecting product roadmaps with Janna Bastow

Mind the Product

an AMA session with ProdPad CEO Janna Bastow where she answers your questions on perfecting product roadmaps. Read more » The post SUNDAY REWIND: Perfecting product roadmaps with Janna Bastow appeared first on Mind the Product.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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5 Climate Tech Startups to Watch

freshtrax

Original Article Published in Japanese on Aug 03, 2023. Climate tech, which refers to technologies and businesses focused on combating climate change , such as reducing CO2 emissions and combating global warming, is gaining momentum, especially in the United States. Although the amount of investment in startups has begun to decrease in 2023 due to the declining macro environment, a large amount of funding was raised between 2021 and 2022.

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Expand Your Software Development Team

TurnKey Labs

The need to expand your software development team is paramount. As companies strive to stay competitive and deliver cutting-edge solutions, traditional methods of team expansion often come with their own set of challenges and complexities. The limitations of geographical constraints, competition for local talent, and the hurdles associated with outsourcing and freelancing can hinder growth.

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How to Scale Customer Success in SaaS: 10 Effective Tips

Userpilot

Wondering how to scale customer success in SaaS and drive product growth ? If you’re a leading SaaS company, you know that growth is directly tied to helping customers achieve their desired outcomes. An effective customer success team can, thus, drive revenue growth, reduce churn, and increase customer satisfaction. This article discusses ten tips that can help you to effectively scale customer success teams in SaaS.