Sat.Nov 09, 2019 - Fri.Nov 15, 2019

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How to Increase Product Adoption for your SaaS Product in 2019

Userpilot

You can spend 1000s on marketing, spend hours fine-tuning your Sales funnel, and yet you still don’t see results? Why? Well, most likely it’s because your product adoption sucks. Product adoption is crucial to the success of any SaaS product. I don’t just mean it’s what separates the good from the great, I mean it separates those that survive and those that don’t.

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Don’t Forget the Motor City: Product Leadership Lessons From Motown

Mind the Product

I’d always thought that Motown’s success was a combination of its talented stars and fortunate timing, but I recently learned that much of its success was down to a mastery of the power of the team – loosely coupled, highly aligned. The mindset and methods responsible for Motown’s huge success in its heyday are just as relevant today. Everyone at Motown was empowered with a singular goal that they all collected around: to create hit records.

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Product Launches- The Good, The Bad, and The Ugly

bpma ProductHub

by Scott Hilton – On October 11, 2019, the Product Executive Forum(PEF) held another well attended meeting. This month’s topic was product launches. Many thanks to Steven Veneman and Julius Francis of Juniper Networks for serving as awesome hosts. According to research from Robert G Cooper only 1 in 7 product launches succeed.

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5 rules for creating effective product backlogs

ProductBoard

Creating a product backlog is a classic case of “easier said than done.” A product backlog is a list of product improvements that your team needs to execute for your product strategy to become a reality. What makes this idea challenging is that sometimes, a product backlog can morph into an unending list of ideas that aren’t always fully vetted. Three things might prevent you from creating a.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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Delivering Better Products Using a Design Thinking Playbook

ProductCraft

Paula looked up from her inbox; the latest status from the dev team was different from what she’d just heard in standup this morning. “What’s going on around here?” She got up from her desk to find Elise, the scrum master, and Uri, the UX lead, to sort things out. When she took the. Read more » The post Delivering Better Products Using a Design Thinking Playbook appeared first on ProductCraft by Pendo.

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Do You Measure Up? Metrics for Enterprise SaaS Product Managers

Amplitude

Gone are the days of selling “software in a box.” Compared to one-time-purchase software, SaaS products offer a few key benefits. For one, they typically involve some type of recurring subscription. Whether the pricing model is monthly, yearly, or otherwise, subscription-based pricing models keep revenue relatively predictable. Another core benefit to digital products is that it’s possible to improve the user experience over time (such as by adding new features or upsell Digital products make it

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3 Steps for Getting Stakeholders Excited About New Research Approaches

dscout People Nerds

Don’t let your company’s expectations turn you into a research robot. Here are tactics for breaking out of a methodological rut.

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Collocation, Trust, and Distributed Teams

Roman Pichler

A Tale of Two Products. I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product. What’s more, the product people would occasionally visit the development site, and development group members would travel to product management from time to time.

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Using 17 Golden Rules to Achieve Product Management Success

Sequent Learning

If there’s anything I care deeply about, is to help product managers be as successful as they can. Whether you’re an aspiring product manager, a newer product manager, or someone who might need a quick reminder, I’ve written these 17 rules for you to think about. Maybe they overstate the obvious. Maybe you’re doing some of them.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Customer Centric Culture: Purpose and Profitability?

Usersnap

In a nutshell being customer centric means: putting your customers first. But it is actually a lot deeper than that. It is placing customers at the core of your business and then building everything around it. It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems. And it should be the focus at each stage of the sales funnel, for every department and through every process your business undertakes.

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What Building a Valuable Product Community Can Do For Your Business

Innovatemap

A loyal, engaged community is a powerful tool, and community building has become an effective strategy for digital product companies to grow their user base and increase product adoption. But with that power comes responsibility: You get out of a community what you put into it. Valuable communities form when there is value to be derived. So what does that mean if you want to form a community?

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Product Management Career Progression – how Varied are the Paths?

Mind the Product

Navigating a career in product is different for everyone. Some of us will follow a traditional route, while others find their way through exploration, trial, and error. So, what are the similarities in these career paths and what can we learn from people who’ve already found their way? To answer these questions, we talked to three of our MTP Engage Manchester session speakers – all of whom signed up for speaker coaching from MTP Engage Manchester speaker Lauren Currie.

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The Asset of Time

ProductCraft

My company works with firms seeking to bring a digital product or software solution to market. Whenever we begin a new business relationship, we ask our client what their budget is for the software or digital product they have in mind. However, we rarely get a straight answer. Typically, our clients have often been burned. Read more » The post The Asset of Time appeared first on ProductCraft by Pendo.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Designing Strong Experiments

Product Management Today Submitted Articles

When testing our business ideas, choosing the right experiment is just the beginning. After we have chosen our experiment, it’s important that we spend some time designing it well. Well designed experiments can further strengthen the evidence we get, which will increase our confidence in making decisions.

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Collocation, Trust, and Distributed Teams

Roman Pichler

A Tale of Two Products. I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product. What’s more, the product people would occasionally visit the development site, and development group members would travel to product management from time to time.

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2020 Product Conferences

Product Talk

We are starting to pull together our 2020 conference list. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. We’ll also keep updating this list as we hear about more events. For 2020, I haven’t decided which conferences I’ll be attending or presenting at, but I’ll update this post once that changes.

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How to Design Products Using Behavioral Science

Mind the Product

Too often, we assume that consumers make rational decisions and take them at their word when we ask them about how they behave. But there’s a gap between what consumers say they will do and what they actually do. How do we bridge this gap and design products based on real behaviours? Imagine you’re a completely rational human. If you wanted to lose weight, you would start eating less.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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More Reasons to Invest in Quality UX Design

Product Management Today Submitted Articles

Investing in quality user experience design has many benefits. Learn more about why you should invest in quality UX design for your next software project.

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How a chatbot sped up our tech support resolution time by 50%

Intercom, Inc.

If your support team is routinely asking the same set of questions at the start of every chat conversation, it’s time to ask if you’re using the right tools to triage support issues. Recently our internal tech support team found themselves in this situation while providing support to our 650-person team spread across five offices and timezones.

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You X History: Oda Nobunaga and the disruptive startup you need to know

TryMyUI

Startups are essentially synonymous with "disruption," a term plastered on every unoriginal idea that comes out of silicon valley. Why not give Japanese history a shot at inspiring contemporary startup disruption culture? The post You X History: Oda Nobunaga and the disruptive startup you need to know appeared first on TryMyUI Blog.

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Product Research Rules by C Todd Lombardo

Mind the Product

In this keynote from #mtpcon London, C. Todd Lombardo reminds us that as product managers we often make bad decisions. The key to minimising these, he says, is effective product research. Key points: All product managers make bad decisions. To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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How to Define a Product Strategy: The Value-Based Approach

Product Management Today Submitted Articles

Good values = good goals = good product. Root your roadmap in something meaningful.

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Cost of Fixing Product Defects

The Product Guy

Guest Post by: Dominic Miller (Mentee, Session 10, The Product Mentor) [Paired with Mentor, Scott Stokke ]. Before the start of The Product Mentor programme I wrote an article about “The cost of non-compliance” where I described how the relative cost of fixing defects increases exponentially the later in the design/development process the defect is identified and fixed.

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Measuring Learnings and Qualitative Feedback

ProductCraft

As product managers, some — or maybe even many — of us have been able to escape the Build Trap and evolve past the Feature Factory. Hopefully behind us are the days of chasing purely feature-based roadmaps and instead, we’re working in empowered teams trying to achieve outcomes. As part of this transition, we have started. Read more » The post Measuring Learnings and Qualitative Feedback appeared first on ProductCraft by Pendo.

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Learning to Unlearn – Barry O’Reilly on The Product Experience

Mind the Product

Author, advisor, professor, and podcaster Barry O’Reilly joined us on The Product Experience where we learned that he has a lot of sympathy for senior executives. These are people, he points out, whose entire career has led them to a position of responsibility and reward – so it naturally follows that the behaviours that got them to this point are the same ones that should ensure continued success.

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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Overcoming Remote Work Challenges: 5 Effective Solutions

UX Studio: Product Management

Remote work is getting more & more popular nowadays. It’s understandable: With the right tools in your hand, distance is not a burden anymore. Think of it for a minute: you can work with the best professionals no matter where they are! Even from the other side of the world. . Yet, many Product owners, scrum masters, team leaders & members know that one of the weakest points of remote work is collaboration.

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3 Key Struggle from being an engineer to technical product manager

The Product Coalition

There are many good things about having technical knowledge as a product manager. However, we also face many struggle uniquely to… Continue reading on ProductCoalition.com ».

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How much should I pay UX test participants?

Userzoom

Once you’ve successfully overcome the initial challenges of test participant recruitment , including what recruitment method to use , and how many people to recruit for your research , it’s time to think about compensation. As the wise Method Man once stated, “Cash rules everything around me.” And while your family members might be willing to poke around on your prototype for free, you’ll find that you will typically want to set aside budget for compensating your testers.