Sat.Jul 27, 2019 - Fri.Aug 02, 2019

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Writing a Customer Survey: What to Ask and Best Practices

AB Tasty

This article was originally posted on AB Tasty as Writing a Customer Survey: What to Ask and Best Practices. It may sound like an obvious statement, but it’s a crucial reminder.

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The marketer that’s always on? Your chatbot

Intercom, Inc.

Simply put, chatbot marketing is the practice of using bots to engage your prospects and customers, either on your website or in your app. Answer the questions, and you’ll be offered a suggestion for the plan that fits you best, plus the opportunity to chat with someone from our team to learn more. What is chatbot marketing?

Marketing 177
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20 product management blogs that are worth following

ProductBoard

By offering a glimpse into the world of product management, blogs are an extraordinary resource for staying up-to-date on best practices, strategies, and product-related news from key industry insiders. Product management blogs are a product manager’s secret weapon. Stay in the know. Bookmark these top product management blogs today!

Blog 75
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How We Use a Paywall to Increase Free Trial Conversions

Gainsight

This is on point with industry trends—free trial experiences are the second most effective way to gain customer trust —so we set out to deliver the best experience possible. Best Practice #1: Show the Paywall to the Right People. Best Practice #2: Think About the User Experience.

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Apache Cassandra® NoSQL for the Relational DBA

Gain insights into Cassandra's architecture, configuration strategies, and best practices. Learn from Lewis DiFelice, an experienced Professional Services Consultant at Instaclustr, as he shares his journey transitioning from SQL to managing a 40-node Cassandra cluster. Download now and revolutionize your database operations!

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Banish Your Inner Critic by Denise Jacobs

Mind the Product

What blocks us from doing our best work? But how do we use them to silence self-doubt and do our best work? To reboot our self-talk, we need to practice “self-distancing” and talk to ourselves like a coach. Good coaches are able to motivate and inspire, while pushing people to be their best. Step Into Your Power.

CTO Coach 111
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Announcing a brand new approach to our product management course (next batch starts Sep)

NextBigWhat

An extremely practical approach towards building great products. NextBigWhat’s Product Management course is the best one-stop shop to learn core Product management concepts. 1-on-1 feedbacks on practical assignments helped set the right mindset towards product thinking. Marshall, Zeta. About the Product Management Course.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Timothy Chan will explore: A/B testing best practices to ensure your experiments yield reliable results 📊 Limitations of traditional A/B testing and state-of-art solutions commonly used to address them 🔑 Advanced techniques to take experimentation to the next level 🚀 You won't want to miss this event!

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Best Practices for Marketing Database Cleanse

ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. This buyer’s guide will cover: Buying Considerations.

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Best Practices for a Marketing Database Cleanse

Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. What’s involved in their maturity process? Having an accurate and up-to-date database.

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Best Practices for Accelerating the Sales Process

More often than not, sales leaders strive to accelerate their deal cycle, but it’s critical to also consider the opportunity cost. Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective.

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Nine Companies Share 30+ Best Practices for Creating Embedded Analytics Products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Download the eBook now, and find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

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LLMs in Production: Tooling, Process, and Team Structure

Speaker: Dr. Greg Loughnane and Chris Alexiuk

However, during development – and even more so once deployed to production – best practices for operating and improving generative AI applications are less understood.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

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The Essential Guide to Analytic Applications

No matter where you are in your analytics journey, you will learn about emerging trends and gather best practices from product experts. We interviewed 16 experts across business intelligence, UI/UX, security and more to find out what it takes to build an application with analytics at its core.

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Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Haarthi Sadasivam, Technical Product Marketing Manager at Looker will join the conversation on best practices. In this webinar, we'll cover: Best BI practices from Mark43 and Looker. How efficient intelligence and analytics will benefit your users.

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How to Generate Revenue Using Software Intelligence

With these best practices, you will learn how you can: Uncover a new, untapped revenue channel. Did you know there are people who already use and love your software, but aren't paying for it? Compliance analytics allow you to quantify unlicensed use of your products and accelerate your revenue recovery efforts.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.". The primary takeaway? Forrester found “only 1.2% However, organizations are fighting back - and winning.

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Developing Valuable Community-Based Advocacy Programs

Speaker: Bill Johnston, Community Innovation Officer at Structure3C

Bill Johnston, Community Innovation Officer at Structure3C, is here to explain the key elements of a successful program, to see examples of best practices, avoid common pitfalls, and get specific guidance on developing and measuring your own community-based advocacy program.

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Making Software Pirates Pay: An E-Commerce Playbook

Best practices for in-application messaging and e-commerce landing pages that will increase conversion rates. This playbook will show you: Why you should pursue a strategy of converting unpaid users into paying customers. Download the eBook now!

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Feedback Management: A PM's Key for Continuous and Impactful Product Growth

Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo

Best practices for measuring and analyzing customer feedback at scale. In this webinar you will learn: Pros and cons of different feedback collection methods and how to choose the right one for you. How to assess customer value. Feedback implementation frameworks that increase the precision and accuracy of the features being built.

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Managing Product Feedback at Scale

This practical 26-page eBook provides product managers with the strategies needed to deal with the common pitfalls that come with opening up the inevitable floodgate of data that comes with asking your customers and internal stakeholders for their input.

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How Can We Stop Under Utilizing a Key User Experience Champion?

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

It’s a truth universally acknowledged by the best product managers. Despite this, those building the product itself are often detached from their customers, leading to a gap between vision and execution on the most practical metrics. Customer representation has always been a key reason for success in product development.

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Data Science Fails: Building AI You Can Trust

The new DataRobot whitepaper, Data Science Fails: Building AI You Can Trust, outlines eight important lessons that organizations must understand to follow best data science practices and ensure that AI is being implemented successfully. Download the report to gain insights including: How to watch for bias in AI.

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Managing Product Feedback at Scale

This practical 26-page eBook provides product managers with the strategies needed to deal with the common pitfalls that come with opening up the inevitable floodgate of data that comes with asking your customers and internal stakeholders for their input.

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5 Things a Data Scientist Can Do to Stay Current

DataRobot together with Snowflake – a leading cloud data platform provider — is helping data scientists stay current with the latest technology and data science best practices so that they can excel in an increasingly AI-driven workplace.

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Community KPIs: Easier Than You Think!

Speaker: Carrie Melissa Jones

On December 7th at 12 pm EDT, Carrie Melissa Jones will walk you through a practical method for determining KPIs to showcase your impact—whether to yourself, your team, your boss, or your board. The key mindset shift needed to identify the best KPIs for your community. Join us to learn: The 3 types of metrics you need to track.

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How to Work with Your Customer Success Team to Create a Great Product Feedback Experience

Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo

In this session, Hannah Chaplin and Rebecca Notté will explain the challenges of managing feedback between product and customer success teams and share their best practices on: How product can partner with customer success to create a process that scales and works for everyone.

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How To Launch A Feature To Maximize Growth

Speaker: Brian Balfour, CEO, Reforge

Brian Balfour, Founder and CEO of Reforge, has taken a close look at these practices to figure out just why they can slow - or even hurt - growth. You'll learn: Four common reasons why the best intentions fail. Now, he has a repeatable model for you to use in your next launches to get the growth you're looking for.