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Digital Sustainability: A Growing Frontier in Software Development

The Product Coalition

Software development with sustainability in mind is a rising trend in digital spaces. While software is intangible and doesn’t directly consume energy or produce emissions, its environmental implications lie in its development and usage. As software builders, we are uniquely positioned to influence this environmental trajectory.

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How to be the go-to engineer for product analytics

Mixpanel

Engineers are always looking for ways to differentiate themselves. As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. One of those niches that’s become more valuable in recent years: product analytics.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

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Edmond Lau and Jean Hsu on engineering more leaders and better working relationships

Intercom, Inc.

As up and coming engineers in Silicon Valley, Jean Hsu and Edmond Lau long sought more influence and impact in their respective positions – but they couldn’t shake the feeling of being stuck. Many engineers feel like they must make a jump into management to lead. Their story isn’t uncommon. Leadership is a mindset, not a title.

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How to Perform A Product Feature Analysis

Userpilot

Review feature usage data. Involve cross-functional collaboration with the sales team, product team, engineering, and other relevant stakeholders. This type of analysis helps identify which features contribute positively to your product’s value and which might be redundant or underperforming. Usability features.

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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. Mark Frohnmayer is the Founder and CEO of Arcimoto.

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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

The B2B marketing funnel focuses on creating awareness, building interest, and generating qualified leads through content marketing, search engine optimization, and social media marketing. Your job here is to provide content that positions your product as the best fit, so it stands out (e.g. Review stage (BoFu).

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