Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. Follow her for a good dose of career advice combined with a neverending supply of positive energy. She specializes in product marketing, inbound – lead generation through content, videos, influencer marketing & brand marketing.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Intercom, Inc.

DECEMBER 28, 2022

For one, Eoghan McCabe , our Co-founder and Chairman, returned to the role of CEO , the position he had held from our founding in 2011 until 2020 – and he is bringing a renewed focus on the customer service space, so you can expect to see even more innovation from us in that area. As we know, we’re in the middle of a tech industry slowdown.

Reporting Tools 118

Reporting Tools Technical Review ChatGPT Customer Experience 118

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

As an undergraduate at UPenn, I was originally planning to move into software engineering on graduation. Many top employers are looking for computer science or engineering graduates to fill PM positions, and this is an excellent route into the role. How is the strategy here different for current MBA students?

Technical Advisors 98

Technical Advisors Feedback Software Product Management Product Manager 98

Intercom, Inc.

DECEMBER 21, 2021

We hired new leaders in key positions, including Leandra Fishman , Anna Griffin, Alyssa Smrekar, Cheree McAlpine, Sanj Bhayro, and Marcio Arnecke. The Ultimate Customer Support Tech Stack for 2022 outlines the strategy and tools that support teams can implement next year to future-proof their customer support tech stacks.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

BrainMates

SEPTEMBER 19, 2022

The modern workplace is the backbone of our economy – from start-ups to government agencies and large enterprises – and the employees that work within are the engine that keeps the business running. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Userpilot

OCTOBER 8, 2021

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. The emergence of the product-led growth strategy. To be clear: both of these user acquisition strategies still work in 2021. Source: Kommunicate.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Sachin Rekhi

MARCH 1, 2011

Last night I had the pleasure of attending the latest Startup2Startup on engineering management with Yishan Wong , an early director of engineering at Facebook. The area we spent the most time discussing, both during the presentation and during the discussion that followed, was how to hire great engineers for your startup.

Engineering 60

Engineering Startups Inbound Presentation 60

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. You started off in engineering, I believe. It’s super important to think early on about what strategy you have. Nico: Exactly.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Mixpanel

JANUARY 12, 2023

It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels. There are a few options there.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

The Product Coalition

OCTOBER 29, 2018

this is a comprehensive job search engine and should have all the roles at large companies. Oh, remember to flip on the profile setting that indicates openness to new opportunities to multiply your inbound recruiting. inbound) Recruiter ?—?depending What is its exit strategy? LinkedIn ? —?If Who are its main competitors?

Inbound 60

Inbound Product Research Startups Weak Development Team 60

Intercom, Inc.

NOVEMBER 17, 2022

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. Maybe with regards to strategy or funding. Alina: The biggest change, for me, did not come from strategy or funding.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

The Product Coalition

JULY 1, 2019

creating strategies and business models, setting goals, prioritizing idea, execution and validation using GIST. If the total number of messages is growing, this is most likely a positive sign that the company is accomplishing its mission. Upcoming Workshops Lean Product management ?—?Barcelona?—?July Barcelona?—?July Barcelona?—?July

KPI 92

KPI Data Visualization Workshop Analytic Tools 92

Pragmatic Marketing

MAY 23, 2017

But when people hear product manager as CEO of the product, many also jump to the conclusion that the product manager is then the product decision-maker, that this person will oversee all the areas of the product, including engineering, sales, marketing, support, etc. They must rely on persuasion and inspiration to make a positive impact.

Product Research 70

Product Research Product Management Product Manager Research Software 70

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

As an undergraduate at UPenn, I was originally planning to move into software engineering on graduation. Many top employers are looking for computer science or engineering graduates to fill PM positions, and this is an excellent route into the role. How is the strategy here different for current MBA students?

Technical Advisors 40

Technical Advisors Feedback Software Product Management Product Manager 40

UX Studio

APRIL 6, 2023

They merge the mentality of a boutique agency with a marketing agency’s strategy, creativity, and technology. In addition to focusing on making visually appealing websites, the firm also prioritizes increasing its customers’ online presence through organic search engine optimization.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

They merge the mentality of a boutique agency with a marketing agency’s strategy, creativity, and technology. In addition to focusing on making visually appealing websites, the firm also prioritizes increasing its customers’ online presence through organic search engine optimization.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

ProductBoard

NOVEMBER 15, 2017

With Salesforce for sales, Marketo for marketing, Zendesk for support, JIRA for engineering, and Workday for human resources, it could be lamented that product managers are the last business function to get a dedicated solution of their own. productboard Portal engages your product community in a whole new way.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Intercom, Inc.

JANUARY 16, 2019

If you want to build a revenue engine that will fuel long-term growth, you need to build and scale your sales org with intention. Why not simply invest in hiring more engineers and let the targeted end-user virally adopt the product of their choice? This is not to say that bottom-up adoption is bad strategy; quite the opposite.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Lenny Rachitsky

JANUARY 9, 2024

Cold inbound interest: You’re seeing cold inbound interest in your product. Stytch first went after growth teams, but then realized engineers wanted it most. Strong emotion: You’re hearing hatred for the incumbents (i.e. pain) or a deep and strong emotional reaction to your idea (i.e.

B2C 96

B2C Customer Experience User Friction User Testing 96

Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. So I wanted to hear why that strategy makes sense for MadKudu and his advice for other teams thinking about building apps for their product.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

JULY 23, 2023

TL;DR A B2B marketing team comprises leaders, contributors, and specialists who develop and implement a B2B marketing strategy. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Growth marketing team for optimizing growth strategies and implementing data-driven decisions.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

NOVEMBER 8, 2022

By using product marketing OKRs to guide strategy and track progress. Meanwhile, OKRs are closer to a strategy, having an objective and trackable key results. Make sure you regularly measure performance with key results and are prepared to fail and pivot strategies if needed. Bring the clarity for achieving a company-level goal.

Onboarding KPIs 105

Onboarding KPIs Product Marketing Marketing Data Visualization 105

Business of Software Conference

MAY 21, 2020

Alex Yang // VP of Engineering, Simprints. Everyone knows that hiring engineers is really hard. of engineering where I lead the people and processes side for the engineering team. High-level Strategy. Elpie Bannister // Former Director of Talent, Simprints. At Simprints we take a three pronged approach.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Userpilot

JULY 24, 2023

That said, there are key differences between a SaaS marketing strategy and standard digital marketing. In this guide, we’re going to highlight the nuances of SaaS marketing, walk you through its various components, and teach you how to create effective SaaS marketing strategies! Increasing signups with a free trial.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Intercom, Inc.

JULY 19, 2021

Ready to turn your support function into an engine for growth for your entire business? What’s more, Forrester’s study, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed how conversational support can fuel customer retention and business growth across the entire business.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. April Dunford on the symptoms of weak positioning. They include: Close.io

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

APRIL 9, 2020

If they’re able to at least come to work and have an environment and a tone of positivity, of purpose, of comfort – where they know that they’re cared about, where they know that they have folks in their corner – they’ll rally behind the mission. I’m the Global Director of Customer Support.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Intercom, Inc.

DECEMBER 12, 2018

Strategy first, technology second. But here’s the thing: a tool is not a strategy. The real value marketing software offers is in the strategy and approach it enables. A strategy needs to be the foundation of any marketing stack, one that takes into consideration who you are, what your goals are and who you’re trying to reach.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

JULY 12, 2021

Data is the engine for SaaS, but without data analytics tools , your SaaS team will not be able to make sense of the data. Semrush helps you optimize your website for search engines and create new web content that attracts traffic, identifies link-building opportunities, and optimizes your site to rank higher in search engine results.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Intercom, Inc.

NOVEMBER 23, 2022

This time around, we’ve sat down to chat about the good, the bad and the ugly of selling your company, applying first principles to subscription growth, and creating content for your audience, not search engines. I’m Patrick Campbell, and I’m now what’s called the Chief Strategy Officer here at Paddle.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Pragmatic Marketing

OCTOBER 11, 2019

Usually, especially the sales engineering teams. I always like to take all the information and as a first step, get it out to our sales engineers because they will ask every single question that has ever been thought of is related to the pricing and packaging or product details. And that's smart.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Usually, especially the sales engineering teams. I always like to take all the information and as a first step, get it out to our sales engineers because they will ask every single question that has ever been thought of is related to the pricing and packaging or product details. And that's smart.

Product launches 70

Product launches Research Software User Testing Product Research 70

Business of Software Conference

JANUARY 28, 2019

So don’t let people put words like communication motivation, clear strategy, all those things that you play in a game of b t bingo. It’s everything and only when you got a picture this detailed about your sales performance you are in a position to start saying what might we do? That specific. So embrace contradictions!

Research Software 40

Research Software Feedback Software Magazine Customer Experience 40

Business of Software Conference

JANUARY 16, 2020

April Dunford, Founder, Ambient Strategy. Sometimes it takes a system design engineer and some cat gifs to really help you see what you’re doing and this funny and informative talk from Boston in 2019 has both! Positioning. So positioning is not the same thing as messaging. There’s positioning.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

OCTOBER 29, 2020

In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. Short on time? Here are a few quick takeaways: Focus on your customers.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Brian Balfour

JUNE 20, 2017

If you want to learn more about onboarding strategies and frameworks, consider applying for the next Reforge program here. If they ran each change as a different and separate variant, and none resulted in positive gains, it wouldn't disprove anything in their minds, and would instead just be a waste of an experiment.

Research Software 84

Research Software Onboarding KPIs User Testing Customer Experience 84

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound.

Research Software 91

Research Software User Testing Outbound Marketing 91