Dear Strategy

MARCH 15, 2023

You see, the reason I started the Dear Strategy podcast was mostly to educate. The original idea was to have a blog post that went along with every podcast episode in the hopes that search engines, and perhaps even a few actual humans, might find that content and be drawn into my ever-expanding marketing funnel. Cue evil laugh].

Framework 97

Framework Workshop Blog Education 97

Intercom, Inc.

JUNE 2, 2021

To avoid this outcome, we apply a simple three-part framework before we start exploring solutions. Our simple team alignment framework . Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? Investment . How to rank.

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

The Product Coalition

MAY 2, 2023

When it comes to marketing, sometimes the answer is as simple as child’s play. Just as teachers distill complex concepts for young minds, marketers can adopt a similar strategy to captivate their target audience. Enter the Explain Like I’m 5 (ELI5) framework, breaking complicated concepts into easily digestible bites.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

BrainMates

FEBRUARY 6, 2024

The Product Zoom Levels Framework By ADRIENNE TAN Product people often have to switch between different horizons. Frustrations like these can be minimised if we have a framework to check what level we’re operating at to ensure we are aligned in our discussions with our executives, peers, teams and stakeholders.

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Framework User Testing Customer Experience Product Research 52

Product Management University

MARCH 24, 2021

The goal of your product strategy isn’t to p**s people off. It’s to demonstrate that you know how to monetize your vision and execute a strategy that grows revenue, wallet share and customer retention. Product Strategy In the Ideal World…. Sales wants your product strategy aligned to its pipeline.

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Product Strategy Strategy Differentiation Vision 298

Userpilot

FEBRUARY 20, 2024

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth? Geographic Segmentation : Divides the market by location, useful for regional customization and addressing cultural differences.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization User Testing 97

The Product Coalition

FEBRUARY 8, 2022

Let’s see how we approach this topic with a simplified, four-step framework. There are plenty of frameworks and approaches to defining the value proposition. Job To Be Done framework is a proper technique here. It’s similar to creating brand new attributes in Strategy Canvas. Let’s see some of the most popular.

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Framework User Testing Product Research Research Software 174

The Product Coalition

MARCH 9, 2023

This article lays out strategies for portfolio planning. Definition of Portfolio Strategy A portfolio strategy serves as a plan of action for deciding which items in the portfolio backlog should be worked on, in what order, and for what duration. New market penetration: Applicability of the product to new markets.

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Framework Customer Experience ChatGPT Engineering 125

The Product Coalition

JANUARY 28, 2024

Now that you understand the three layers of value, next week I’ll share a simple framework that allows you to assess it and gain insight about your customers. Stay tuned.

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Framework Feedback Software User Testing Customer Experience 107

Mind the Product

APRIL 10, 2020

In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. Part of the role of a product manager is to discover and help build products that have a high market impact. The post The GIST Framework by Itamar Gilad appeared first on Mind the Product.

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Framework Weak Development Team Customer Experience User Testing 167

The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. So, how can CRM marketing help you achieve this elusive power of prediction? So, how can CRM marketing help you achieve this elusive power of prediction? But how does your CRM marketing play a role in this predictive magic?

Data Visualization 120

Data Visualization Analytic Tools Marketing Customer Experience 120

The Product Coalition

JANUARY 12, 2021

Although 2020 has made marketing a more difficult challenge for the typical business?—?with Before you get started, read up on marketing strategies so you can be in the know and at the cutting edge of the marketing scene. There is a multitude of reasons to venture into marketing on TikTok.

Marketing 133

Marketing Strategy Advertising Customer Experience 133

Mind the Product

JUNE 19, 2022

In this Sunday Rewind episode, we look back to when Manohar Sreekanth suggested a product development framework, designed to conceive a new product, develop it, and take it to market. [.] Read more » The post SUNDAY REWIND: A product development framework with a focus on problem solving appeared first on Mind the Product.

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UX Planet

JANUARY 31, 2024

In this article, I want to share tips on creating the first version of a career progression framework that fits your team and company, and how to get the most out of it. A well-crafted career progression framework can become an essential tool to overcome a significant number of challenges of design leadership.

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Framework User Testing Customer Experience Research Software 83

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations.

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Product Strategy Strategy Weak Development Team Framework 121

Pragmatic Marketing

MAY 6, 2018

The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers. For example: How effective is our website? How effective is our content?

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Framework Marketing Webinar Document 70

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. Looking at how the best companies operate, Hubert and his team boiled down product excellence to three key areas of action: vision, strategy, and execution.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

The Product Coalition

MARCH 23, 2022

A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers.

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Framework Reporting Tools Technical Review Systems Review 122

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! What is behavioral marketing?

Analytic Tools 95

Analytic Tools Feedback Software Marketing Product Marketing 95

Gainsight

OCTOBER 20, 2021

Leading a go-to-market strategy can feel like a hailstorm. And all the while, the pressure of launching a successful go-to-market strategy is forming all around. There are three pillars to support your product-led go-to-market strategy and lead your team to success. You save time and money.

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Analytic Tools Feedback Software Data Visualization Customer Experience 98

The Product Coalition

NOVEMBER 23, 2021

I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy?

Startups 126

Startups Strategy Technical Review B2B 126

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. This is, so you can fix and optimize your B2B marketing funnel and ensure a smoother journey for your customers.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

APRIL 28, 2023

Any product manager should understand the power of a product adoption framework as it can transform their ability to help users get value from their product and achieve their goals. We’re going to unpack what adoption is, why it matters, how to measure it, the strategies you can use to improve it and share the right tool for the job.

Analytic Tools 94

Analytic Tools Feedback Software Framework Onboarding KPIs 94

ProductBoard

FEBRUARY 20, 2024

A product strategy is a carefully considered plan to best position how a product or service is developed and marketed. A well-defined product strategy framework provides the following… Source A well-defined product strategy framework provides the following… Source

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Product Strategy Strategy Framework Positioning 52

The Product Coalition

JULY 8, 2022

By adopting the Jobs-to-be-done framework into your product development work, you and your team can enhance your problem-solving skills and address customer needs with confidence. The Jobs-to-be-done (JTBD) framework is a requirements definition activity that empowers startups and other businesses to build products customers truly want.

User Testing 130

User Testing Framework Research Software Customer Experience 130

The Secret PM Handbook

AUGUST 4, 2017

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. And then we take the solutions to market. Breakthrough!

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Framework Product Management Product Manager Weak Development Team 170

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 98

Research Software Analytic Tools Feedback Software User Testing 98

ProductPlan

FEBRUARY 7, 2023

After deciding to implement a new prioritization framework, many teams find themselves defaulting to certain bad habits. At ProductPlan, we understand the need for a sound product strategy. To achieve this, product teams need to implement the right prioritization frameworks. Keep your backlog in order.

Framework 52

Framework Weak Development Team User Testing Research Software 52

Dear Strategy

MARCH 15, 2023

You see, the reason I started the Dear Strategy podcast was mostly to educate. The original idea was to have a blog post that went along with every podcast episode in the hopes that search engines, and perhaps even a few actual humans, might find that content and be drawn into my ever-expanding marketing funnel. Cue evil laugh].

Framework 52

Framework Workshop Blog Education 52

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael We knew our market inside and out. Should we only offer the product to members or the market at large? One allowed for a personalized experience, while the other offered a larger market potential.

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Product Strategy Strategy User Testing Weak Development Team 127

The Secret PM Handbook

AUGUST 4, 2017

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. And then we take the solutions to market. Breakthrough!

Framework 150

Framework Product Management Product Manager Weak Development Team 150

The Secret PM Handbook

AUGUST 4, 2017

The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. And then we take the solutions to market. Breakthrough!

Framework 150

Framework Product Management Product Manager Weak Development Team 150

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

The Product Coalition

JULY 25, 2022

How I came to realize product strategy doesn’t exist in isolation “Two roads diverged in a wood and I?—?I So what exactly is product strategy? How I defined product strategy would define my professional career. Minimal discussion and representation of the role or need for product strategy existed.

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Product Strategy Strategy Product Research Product Management 114

UX Planet

JANUARY 4, 2024

This metamorphosis was not just a change in title; it was a profound realization of the impact that research and strategy can have on the very foundation of the products we create. It required navigating a diverse landscape of stakeholders, including software developers, marketing teams, and end-users with varied technical backgrounds.

Strategy 86

Strategy User Friction User Testing Research Software 86

The Product Coalition

APRIL 13, 2022

Applying the Framework 17-mile drive, California?—?Photo In addition, understanding Ecosystem synergies and building win-win strategies are critical. Solving for only 30% of the addressable market can be hard to swallow but might be necessary. The Four Towers?—? Fast , Accurate , Economic , and Reliable. Compliant? —?As

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Framework Software Review Technical Review Document 121

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Growth marketers are more oriented to leverage tools and marketing channels to drive growth by both acquiring and retaining customers at all costs.

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Analytic Tools Research Software User Testing Feedback Software 52