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Product Vision Board Checklist

Roman Pichler

Overview The checklist below is structured according to the five elements of the product vision board. These are vision, target group, needs, product, and business goals. You can download the list together with the product vision board template by clicking on the image below.

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Double Vision: Choosing the Right Approach to Capture the Product Vision

Roman Pichler

Listen to the audio version of this article: [link] Option 1: The Vision Captures Strategic Decisions Your first option is to view the product vision as a statement that captures strategic decisions like the product’s users and customers, its value proposition, and its standout features. Shared : The individuals support the vision.

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Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Additionally, such a vision is hardly inspiring. Target Group is (too) Big and Heterogenous.

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Product vision and strategy – Marty Cagan on The Product Experience – Part 1 of 2

Mind the Product

Marty Cagan, Founder and Partner of Silicon Valley Product Group , and Author of ”Inspired” and “Empowered” delved into a plethora of topics including strategy, vision, ethics, and ways of working. On this week's podcast episode, we welcomed someone who needs no introduction.

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Expedia Group Has a Badass New Vision. It’s Their First One, and It’s Almost Perfect.

The Product Coalition

The travel tech giant just touched down with a brilliant new vision. Did you miss it? It’s arguably their first one ever. Let’s take a look Continue reading on Product Coalition ».

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Reinventing our wheel: The vision behind Intercom’s new Messenger

Intercom, Inc.

This evolution always starts with one thing: a clear product vision. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution. An inevitable slide into decline sounds ominous. Here’s how we did it.

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Why Your Engineers Are Hungry for Your Product Vision.

The Product Coalition

Let’s talk about how to define a product vision, and why the lack of a product vision is so detrimental to your team. As I’ll explain below, the “why” and “where” form your product vision, and your product team (especially your engineers), not only want this from you, but need it in order to do their best work. Directionality.

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