Remove hooked-workshop
article thumbnail

Six Qualities of a Great Product Vision

Roman Pichler

A great way to ensure that your vision is shared is to create it together with the stakeholders and dev team members in a collaborative workshop, be it online or onsite. Visioning Workshop Attendees. Encourage the participants to describe the purpose that they associate with the product.

Vision 306
article thumbnail

3 Product Marketing Myths to Dispel

Product Management University

A product marketing roadmap outlines the strategy for fencing the salesforce into your most lucrative markets and supporting them with demand generation bait that hooks the right buyers for the right reasons. The post 3 Product Marketing Myths to Dispel appeared first on Proficientz.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

The key hook though is capturing the emotions of your target audience in your writing. To accomplish that goal, your content has to be more than just a high volume of common topics written for SEO optimization. It has to be outside-the-box, educational and thought-provoking all at the same time. The SEO part is still important!

article thumbnail

A comprehensive list of resources about behavioral design

The Product Coalition

Maybe after reading several bestselling books about behavioral design like “Hooked” or “Nudge” you feel a little bit like me: having a strong urge to start applying new knowledge for your product and a very big question “Where should I start?”. Hi, I am Polina, a product manager at wellio?—?a

Seminar 60
article thumbnail

That Pesky REQUEST A DEMO Button! Keep It or Chuck It?

Product Management University

You’re on the hook to give them a demo, and if they want to play hardball, they’re not the least bit obligated to tell you why they’re interested. Contact us about a demo workshop where you’ll learn how to deliver outcome-based value demos that shorten sales cycles and create a greater urgency to buy.

Demo 130
article thumbnail

Stress-Out Your Buyers (a little) For More Effective Product Positioning

Product Management University

If your positioning isn’t evoking an emotional reaction, contact us about a Product Positioning Workshop where you’ll learn how to hook buyers and offer solutions that relieve stress far better than the competition. Teach sales how to talk the talk, and your win rate will go up significantly.

article thumbnail

Product Management Lessons from Kids Television

The Product Coalition

Helpsters, created exclusively for Apple+ by the Sesame Workshop (the brains behind Sesame Street), revolves around a team of monsters helping customers solve problems. There’s plenty of other big companies out there with far more sinister advertising intentions to get young people hooked on sugary food or drinks amongst other things.