Product Management University

JANUARY 8, 2024

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. What was it they said or did that made you so comfortable, and how did they do it?

Research Software 147

Research Software Consulting Healthcare Differentiation 147

Amplitude

APRIL 13, 2023

Stand out in a crowded marketplace and get ahead of the competition by leveraging your unique selling proposition.

Differentiation 64

Differentiation Strategy 64

Messages that Matter

JULY 17, 2017

If you need to be convinced that differentiation is critical to effective marketing, or you’re convinced but don’t know how to do it, read on. The goal of positioning is to facilitate your target audience’s association of a significant benefit with your product or company.

Differentiation 45

Differentiation Positioning Marketing 45

ProductBoard

OCTOBER 24, 2019

We focus a lot on building a product or experience that best solves your customers’ needs. But of course, you’re not operating in a vacuum where you alone are trying to address those needs. Unless you’re running a monopoly operation, there are probably other companies building products to get the same set of customers. Source.

Differentiation 75

Differentiation Framework Customer Experience Technology 75

Product Management University

DECEMBER 5, 2023

It’ll make differentiation easier and improve your sales win rates. If this is the case, longer and more difficult sales cycles lie ahead and differentiation becomes more difficult. How to Sell Solutions Versus Products in 3 Steps 1. Unless asked, avoid at all costs the configuration details of how you got an end result.

Demo 130

Demo Differentiation Reference Consulting 130

Userpilot

APRIL 17, 2024

Want to understand what customers think and how they behave in your product ? Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. If so, you need to invest in the right customer insight tools. Read on to learn more.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Reporting Tools 90

Mind the Product

NOVEMBER 16, 2023

Lily Smith interviews Randy to talk all about what differentiates good product managers from exceptional ones, as well as touching upon his experience in speaking at #mtpcon London 2023. Today, on a very special episode on The Product Experience, Randy Silver joins us for a change on the other side of the mic as a guest!

Product Management 158

Product Management Product Manager Differentiation Management 158

Product Management University

OCTOBER 16, 2023

Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. How about context? This is what differentiates you more than anything. Your accounts payable product improves the customer’s cash flow. It sounds strategic. What CFO doesn’t want a stronger balance sheet? What is it?

Positioning 147

Positioning Product Research User Friction Differentiation 147

Messages that Matter

SEPTEMBER 10, 2019

Differentiation was relatively easy. However, in today’s Software as a Service (Saas) world, differentiation […]. In the early days of B2B software, it was common for companies to have functionality no one else had in their market.

Differentiation 40

Differentiation B2B Positioning Marketing 40

Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product marketing now has a differentiating message to fill the pipeline.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Mind the Product

AUGUST 3, 2023

AI-driven software generation will redefine the competitive landscape in SaaS, so it's time to consider what other differentiators will hold their value Read more » The post How AI-generated software could turn your competitive moat into a puddle appeared first on Mind the Product.

Differentiation 147

Differentiation Artificial Inteligence Generative AI Strategy 147

Product Management University

FEBRUARY 12, 2024

Figure out which segments are experiencing the most success with your product and determine how much runway is remaining and the revenue potential. All I did was give them a handful of talking points around industry dynamics and how they constituted a greater need for my product. You already know that. It’s about alignment!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Intercom, Inc.

JULY 5, 2022

But often when I shared these designs with others to get feedback, we’d get sidetracked by seemingly small interaction design decisions when, in reality, we just had different mental models of how the system should work. Without the distraction of a mockup of a screen, we were able to get aligned on how the product should work.

Feedback Software 186

Feedback Software User Testing Product Research Data Visualization 186

Intercom, Inc.

JUNE 2, 2021

By accounting for these differences at the beginning of each project, we can align on how to approach the solution. This communicates the team’s initial thoughts on which steps should be taken and how much effort each step should involve. How to rank. Our simple team alignment framework . Investment . Innovation.

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

Product Management University

OCTOBER 22, 2019

I can even remember a time or two when we lost a deal because our attempts to differentiate with technical explanations made us sound like the worst solution. I can even remember a time or two when we lost a deal because our attempts to differentiate with technical explanations made us sound like the worst solution. Here’s why.

Differentiation 20

Differentiation Positioning Demo Definition 20

Product Management University

NOVEMBER 14, 2022

The intent is to describe how those products make individual users quantifiably better at their job in ways that have strategic value to the customer organization. The intent is to describe how those products make individual users quantifiably better at their job in ways that have strategic value to the customer organization.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

The Product Coalition

DECEMBER 11, 2023

If you asked why, the answer is I don’t know. I’m unsure why I haven’t thought to make purpose and value part of joint conversation more often or why I haven’t thought about this until recently. Perhaps it’s that realizations aren’t instant and instead part of a process that can take years of real-life experience to ‘pop’ into existence.

Roadmap 129

Roadmap Healthcare Reporting Tools Software Review 129

Product Management University

MARCH 30, 2023

In this post, we’ll discuss the importance of vertical market segmentation and how the relevance factor makes your marketing dollars more effective by reaching the right customers every time. Most pet owners will choose the pet hair pick-up because it speaks to their specific needs. What is Market Segmentation and Why is it Important?

B2B 130

B2B Marketing Customer Experience Healthcare 130

Product Management University

OCTOBER 12, 2021

If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Most product managers make terrible product marketers because their comfort zone is HOW products work versus WHY they have value to each market segment. Here’s the funny part.

Product Marketing 147

Product Marketing Marketing Differentiation Healthcare 147

Product Management University

MAY 24, 2021

Now, take a hard look at how your product management team is structured. It begs the question, how are you going to help customers eliminate their silos if your product teams are working in silos of their own? Here’s the simple way to break it down. The Product Management Maturity Model: 3 Tiers of Customer Value.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Product Management University

MARCH 24, 2021

It’s to demonstrate that you have a vision beyond the next release or two for how you’re going to make customers better at mission-critical processes that are strategic to their business. Marketing wants a strategy that makes it easier to differentiate your value. Here’s the rub. Product Strategy In the Ideal World….

Product Strategy 298

Product Strategy Strategy Differentiation Vision 298

Product Management University

FEBRUARY 15, 2023

If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. The formula for solution selling is to articulate customer problems, communicate how your products or services solve those problems, then discuss the benefits. Here’s the thing.

Product Research 130

Product Research Document Demo B2B 130

Roman Pichler

MARCH 14, 2023

How does it differ from competing offerings? How Does the Strategy Relate to the Vision and Roadmap? Another approach to define the product strategy is to explore how it relates to other product plans. Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide?

Product Strategy 297

Product Strategy Strategy Vision Product Research 297

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. While I have written about all steps in the past , I would like to dive a bit deeper today into how to make this winning selection.

Product Strategy 147

Product Strategy Strategy Differentiation Customer Feedback 147

Business of Software Conference

MAY 18, 2023

How many times would you reposition something once, twice, three times, maybe? At first, April seriously underestimated how hard that is. And yes, that is a new speaker announcement! She had some super insightful things to share about why positioning fails in sales – and what to do about it.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Haines-Group

OCTOBER 11, 2023

A product team with an outcome focus drills deep enough to unearth those latent needs and, in turn, opens the door for differentiated innovation. Instead of problem solving around torque and battery life they brainstorm around: “How to make holes more easily”. Customer-desired outcomes achieved in a highly differentiated way.

Feedback Software 78

Feedback Software Customer Feedback Differentiation User Testing 78

Product Talk

DECEMBER 20, 2023

How should you handle it? How should you handle it? I especially liked how several members of the community stepped in to share their thoughts on this one, so rather than a typical Ask Teresa , we’re going to share this topic in a new format, Ask the Community. Let’s say you’ve got a good thing going with continuous discovery.

Product Research 264

Product Research User Testing Customer Experience Differentiation 264

The Product Coalition

JULY 9, 2023

This experience has given me a deep understanding of what differentiates an amazing product manager from an average one. or “How would you improve your favorite product?” — which only scratch the surface — I prefer to delve into the why behind a candidate’s actions and how they handle crucial situations on a daily basis.

Research Software 135

Research Software Feedback Software Product Management Product Manager 135

Product Management University

SEPTEMBER 4, 2023

If you’re marketing products individually, especially if you’re competing with best-of-breed products, you’re diluting what truly differentiates you, a common platform with integrated products that help customers break down their own organizational silos so they can run their business more seamlessly and better serve their own customers!

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Userpilot

MARCH 27, 2024

How often have you clicked away from a page simply because you couldn't find what you were looking for? The secondary navigation of your website or application can make or break product engagement —that’s how essential it is. Primary navigation gives users immediate access to the main sections of a website or application.

Feedback Software 103

Feedback Software Research Software Data Visualization Product Research 103