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How to Manufacture Desire

UserTesting

This guest post is adapted from Hooked: How to Build Habit-Forming Products by Nir Eyal. Type the name of almost any successful consumer web company into your search bar and … The post How to Manufacture Desire appeared first on UserTesting Blog. Nir blogs about the psychology of products at NirAndFar.com.

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How to Manufacture Desire

UserTesting

This guest post is adapted from Hooked: How to Build Habit-Forming Products by Nir Eyal. Type the name of almost any successful consumer web company into your search bar and … The post How to Manufacture Desire appeared first on UserTesting Blog. Nir blogs about the psychology of products at NirAndFar.com.

Naming 20
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Four Product Success Factors

Roman Pichler

In other words, desirability, feasibility, viability, and ethicality have to be met. Desirability is probably the most important factor. To be desirable, a product has to solve a specific problem or offer a tangible benefit. But no matter how a product is classified, it must create value for its users—or it is doomed.

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Quantum UX Research

UX Planet

By deeply understanding users’ needs, desires, and contexts, companies can create meaningful solutions that address real human problems. We will explore how these emerging technologies could revolutionize user research in the coming years. We will examine concrete use cases as well as ethical considerations to ensure a positive future.

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Lean Product Development: A Breakdown for Aspiring Product Managers

The Product Coalition

It is based on the principles of lean manufacturing and focuses on creating products that meet customer needs while minimizing resources and time. It is a continuous process that involves identifying customer needs, designing and developing products, and testing and refining them until they meet the desired outcome.

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Shut Down Your Feature Factory

Haines-Group

Those desired outcomes are often not expressed but they are implied- if you just probe enough to understand them: Why are they asking for these things? Imagine a dedicated product manager for a tool manufacturer who scrupulously collects VOC from the customer base concerning what they think would make for a better drill.

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Product Development Process: A Breakdown for Aspiring Product Managers

The Product Coalition

Once the idea has been generated, it is evaluated to ensure it is feasible, viable, and desirable. Desirability focuses on whether the product meets customer needs and wants. During this phase, the team creates a comprehensive plan for how to bring the product to market. Five steps in the product development process 1.