Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. What Is Product Marketing?

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Research Software 98

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

Product Marketing 98

Product Marketing Feedback Software User Testing Marketing 98

Userpilot

OCTOBER 8, 2021

You can review Pendo's analytics in their free trial, which displays various different graphs on the basis of dummy data. This suggests that these users selected a next step that hadn't been pre-defined in Pendo by the dummy product marketing team. 15% were untagged. 13% are tagged as "No next step."

Data Visualization 98

Data Visualization Analytic Tools Software Review Feedback Software 98

Userpilot

JUNE 11, 2021

This is where analytics software comes in. In this post, we will break down the analytics software each SaaS business needs to understand their buyer and user personas, prospects, users, and revenue metrics & company health. What types of Analytics software does every SaaS business need? Marketing Analytics Tools for SaaS.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

First Round Review

DECEMBER 7, 2022

In the first post for our new series, "Paths to Product-Market Fit," Airtable co-founder Andrew Ofstad sits down with First Round partner Todd Jackson to share the inside story of the no-code platform's long journey and the challenges they came across while building a horizontal product.

Product Marketing 87

Product Marketing Marketing 87

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Business of Software Conference

JULY 29, 2019

At every Business of Software Conference we record the talks so that you, the great people of the internet, can join in the feast of learning that our attendees get to gorge themselves upon. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? 2 – Product & UX.

Software Review 49

Software Review Analytic Tools Technical Review Data Visualization 49

Mind the Product

APRIL 24, 2018

We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. We’d already launched two successful Mac utilities, but this was the first time we’d launched a SaaS-style product – Setapp provides access to over 100 Mac apps in one suite.

User Testing 149

User Testing Customer Feedback Customer Experience Data Visualization 149

Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Alchemer Mobile

SEPTEMBER 19, 2019

The 13th generation of iPhone and iPad software may seem incremental at first, but if you dig deeper there are some notable changes that may impact your app and business. Look at the new App Store Review Guidelines that require the inclusion of Sign In with Apple in certain circumstances as an alternative to the other social sign-on options.

Technical Review 200

Technical Review Technology Product Marketing Marketing 200

Alchemer Mobile

AUGUST 9, 2023

With the addition of Alchemer Workflow Initiators to Alchemer Workflow, you can listen to events from your third-party enterprise software such as Salesforce, Salesforce Marketing Cloud, Salesforce Service Cloud, Zendesk, and others – to automatically initiate surveys and feedback requests in the context of your customer’s or employee’s experience.

Product Research 130

Product Research Feedback Software Events Feedback Loop 130

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Spread the word – beta testing is a fantastic way to increase ‘buzz’ and word-of-mouth marketing with your potential end users.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Business of Software Conference

DECEMBER 17, 2020

Following on from their talk at Business of Software Conference USA Online 2020 , Alex Osterwalder (Founder) and Tendayi Viki (Partner) joined BoS online for an interactive Q&A where they discussed how to evaluate your existing business model and how to find opportunities for innovation within it. Get Weekly Advice From Software Experts.

Software Review 52

Software Review CTO Leadership UX 52

Userpilot

OCTOBER 15, 2021

ActiveCampaign Marketplace product update email. Your eyes go straight to the CTA due to the lack of images. " It values feedback: they ask recipients to fill in the survey to help SparkToro make their software as helpful as possible for the recipient's job-to-be-done. " #7 – Asana product release announcement.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Userpilot

FEBRUARY 3, 2023

Leverage product analytics to do a customer behavior analysis and get a better understanding of how customers interact with your product. Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. Create in-app surveys code-free with Userpilot.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

The Basics of Product Management

MAY 24, 2020

Software Development Life Cycle (SDLC) is the process of building software, using 6 phases – Analysis, Definition, Design, Coding, Testing and Deployment. People use it interchangeably with software development life cycle. The feedback that you gather helps you analyze your product market fit.

Software Developers 52

Software Developers Software Development Research Software Software Review 52

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e.

User Testing 105

User Testing Feedback Software Research Software Product Research 105

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

AUGUST 23, 2023

Understand product requirements: You need to collaborate with relevant stakeholders to gather documents on product requirements and convert them into product specifications or user stories. You might also have to collaborate with cross-functional teams to help develop product marketing strategies and improve the user experience.

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Research Software 98

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

The Product Coalition

APRIL 5, 2020

However, these threats are more focused on the back end software in websites. While Catherine indeed understands the purpose of the ‘trusted by’ concept companies use in their product marketing, and it can viewed as impressive to have such large and reputable clients using Cadmus Language services?—?she

Systems Review 78

Systems Review Software Review Research Software User Testing 78

The Product Coalition

MARCH 15, 2021

with very little effort but a huge amount of diligence and thought, and you can do it in 15 minutes if you have access to all the research already. Good product managers ask lots of clarifying questions. Who The most critical part of any software company is being crystal clear about who you are solving the problem for.

Development Team Review 192

Development Team Review Research Software Product Research Reporting Tools 192

The Product Coalition

MARCH 23, 2022

Introspection into many products and their success levels demonstrated successful outcomes often had all of the following levers tuned optimally: “Fast, Economical, Accurate, and Reliable.” The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article.

Framework 117

Framework Reporting Tools Technical Review Systems Review 117

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. Number of reviews or recommendations given.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Sachin Rekhi

JUNE 1, 2017

I remember being ecstatic when I learned that programming computers was a profession and I knew what my calling was: I wanted to develop software that improved people's lives. I worked hard to impress them and finally was able to convince them that I actually knew how to code. But that's as specific as my passion was at the time.

Technical Review 109

Technical Review Software Review Research Software Reporting Tools 109

Userpilot

JUNE 29, 2022

Then how do you determine the best one for customer segmentation analysis to uncover product growth opportunities? Here, we have listed a few popular customer segmentation software options and described their pros and cons. It implies segmenting your audience based on country, location, city, or zip code. Pros: A code-free tool.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Reporting Tools 98

The Accidental Product Manager

FEBRUARY 8, 2021

In order to be able to do this, Alexa needs to be able to transmit sensitive health care information using software that meets federal laws regarding how that data is to be safeguarded. The Amazon product managers want to find ways that the use of voice commands can be expanded. What All Of This Means For You.

Data Visualization 100

Data Visualization Artificial Inteligence Reporting Tools Software Review 100

Userpilot

APRIL 6, 2023

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. So in this post, we’re giving away all our tactics for collecting in-app feedback and sharing the tools you can use to make the most out of it without coding.

Feedback Software 96

Feedback Software Analytic Tools Research Software Data Visualization 96

ProductPlan

DECEMBER 11, 2019

But the rise of product ops has created a new class of product managers dedicated to this area of the business. There’s still plenty of debate regarding just how technical a product manager must be. You’ll see even more activity around prioritization frameworks, growth product management, and customer-centricity.

Technical Review 59

Technical Review Systems Review Software Review Onboarding KPIs 59

Userpilot

JULY 15, 2022

The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Userpilot

APRIL 30, 2024

It lets you create surveys no-code, localize them for global markets, trigger to the right segments, and much more. Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What role does customer feedback play in the growth of a SaaS product? Userpilot survey templates.

User Testing 104

User Testing Customer Feedback Feedback Software Data Visualization 104

The Basics of Product Management

JULY 21, 2020

We will review each smart glass available today, including the newest entrant, Jio Glass. However, it is important to note that the market for these products is still unproven. The right product strategy is necessary to make the smart glass product a success. appeared first on The Basics of Product Management.

Technical Review 52

Technical Review Software Review Feedback Software Product Research 52